Book It Daniel" is the team dialogue for discussing agile costing and booking digital portal assets. Valuing portals requires establishing them as conversion-based appliances that add value through market demand. Scrum labor must be recorded and applied to portals to set pricing. Direct materials, labor, and overhead must be applied unitarily and conventionally to translate between digital and analog for financial booking. Suggestions include capitalizing portal assets for 17 years based on initial cost plus labor and upgrades, writing off forms in 3 years, and capitalizing applications over 3 years.