MilkPEP Milk Marketing Guidebook, July-Dec 2009

Your Resource for Marketing
Milk in Your Area
july-dec
2009
milk
MilkPEP.org 1-800-945-MILK
MILK MARKETING MATERIALS CATALOG
Milk materials not for sale or duplication.

MilkPEP.org2
BRAND NEW FROM MILKPEP
UPCOMING PROGRAMS
8
p 8 New Celebrity Ad Reprints and
Posters including Wolverine, Usher,
Ben Roethlisberger, and Chris Paul.
p 13 Your favorite Finish Line Toolkit has
been updated as the Refuel with
Chocolate Milk Toolkit to better
assist your event needs.
p 18 Order your 2010 Milk Marketing
Sales Kit – available mid-August.
This kit details the 2010 marketing
plan and helps you to begin your
journey to outstanding milk sales!
18
13
JUL AUG SEP OCT
Latest and greatest
Milk Mustache
Mobile Tour
Cool Treat.
Refreshing Value.
The Chocolate Chill
*
*
*
* Hispanic Materials Available
*

3
2010 PROGRAM CALENDAR
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT
Mom
PAGES 4-5
Hispanic
PAGES 6-7
Teen
PAGES 8-12
Anytime/Anywhere
PAGES 13-17
Sales Resources
PAGES 18-19
Milk Mustache Mobile Tour:
Building Strong Families at Family Dinner
Hispanic
Heritage
Month
Gearing up for 2010
13
1-800-945-MILK
*
* *
*
*
* Hispanic Materials Available

A. Danica Patrick
Race Car Driver
Ad Reprint #AD_PATRICKW
B. Ellie Krieger
Food Network Host and
Registered Dietitian
Ad Reprint #AD_KRIEGER
C. Dara Torres
Olympic Swimmer
Ad Reprint #AD_DTORRES
D. Laila Ali
Boxer and Fitness Expert
Ad Reprint #AD_ALI
Poster #PST_ALI
E. Christie Brinkley
Model
Ad Reprint #AD_BRINKLEY
Poster #PST_BRINKLEY
F. Heidi Klum
(Heidi of the Alps)
Model
Ad Reprint #AD_KLUMALPS
Poster #PST_KLUMALPS
G. Heidi Klum (Sitting Pretty)
Model
Ad Reprint #AD_KLUMGLAM
Poster #PST_KLUMGLAM
H. Suze Orman
Financial Advisor and Author
Ad Reprint #AD_ORMAN
I. Brooke Shields
Actress
Ad Reprint #AD_SHIELDS
Poster #PST_SHIELDS
A B
FD E
C
LATEST
CELEBRITIES
Sizes: Ad Reprint 8 ½" x 11"
Poster 19 ¼" x 24 ¾"
G H
MilkPEP.org
Reaching Moms in your local market
NEW!
4
I
SUZE ORMAN
FEATURED IN
VALUE POS KITS
ON PAGES 14 & 15
NEW!NEW!

Remember to visit MilkPEP.org to keep up with
the latest Milk Mustache Celebrity ad launches
BECOME A FAN ON
FACEBOOK BY VISITING
WWW.FACEBOOK.COM/
MILKMUSTACHE
FOLLOW US ON TWITTER
@MILKMUSTACHE
5
A
B
Spanish
EnglishNEW!
Milk Mustache Photo Booth Kits are fun for Moms and Kids!
■ Milk Mustache Photo Booth Kits are a great way to interact with
both moms and kids.
■ Use the latest Milk Mustache Mom celebrities to promote wellness
and fitness to the moms in your area.
■ Get moms to let loose and engage in their own photo shoot.
For kit content information see page 13
NEW!
CATCH MOM EVERYDAY IN ALL PLACES SHE IS
WITH GREAT MILKPEP MATERIALS
A. “The New Face of Wellness” Brochure New!
(Maximum Quantity: 100)
Available in English or Spanish
#BRCH_WELLNESS, #BRCH_WELLHISP (Spanish)
B. “Milk and Exercise: A Winning Combination” Brochure New!
Great for trainers and school coaches! Provides information about the science behind milk’s
recovery, muscle-building, and bone strengthening benefits.
#BRCH_RECOVERY
NEW ONLINE CUSTOMIZATION TOOL AVAILABLE
MilkPEP has developed a new program that allows you to order and purchase customized
POS materials! Add your company’s logo, product images, and price points to a variety
of customized elements including those suitable for year-round use, for seasonal or
holiday-themed periods, or for leveraging the excitement of national MilkPEP programs.
■ Visit MilkPEP.org to place your order
1-800-945-MILK

MilkPEP.org
Reaching HISPANIC CONSUMERS
6
D E
A. Carolina Herrera
Fashion Designer
Ad Reprint #AD_HERRERA
B. Charytin
TV Host and Singer
Ad Reprint #AD_CHARYTIN*
Poster #PST_CHARYTIN*
C. Ingrid Hoffmann
Actress and Singer
Ad Reprint #AD_IHOFFMANSP
D. Dayanara Torres
Former Miss Universe
Ad Reprint #AD_TORRES
E. Alicia Villarreal
Singer
Ad Reprint #AD_VILLAREAL*
Poster #PST_VILLAREAL*
A
B C
LATEST CELEBRITIES
Sizes: Ad Reprint 8 ½" x 11"; Poster 19 ¼" x 24 ¾"
NEW!
*While Supplies Last
*While Supplies Last NEW!

Past Hispanic Milk Mustache Celebrities
still available to order! Visit MilkPEP.org
7
A
B
C
EDUCATE HISPANIC CONSUMERS WITH
MILKPEP BROCHURES
A. “Bienestar” Guide New!
In this time of economical difficulties, Hispanic moms are facing tough choices at the supermarket.
This guide highlights the nutritional and economical value of milk to make sure Hispanic moms
don’t cut this essential item from their grocery list!
#BRCH_BIENESTAR
B. Super Mamá Summer Guide
(No Maximum Quantity)
As part of the Super Mamá program, we have partnered with a preeminent parenting magazine,
Padres, to provide Hispanic moms with their very own guide. The guide is full of great nutritional
information, milk recipes and activities.
#BRCH_GUIA_MAMA
C. “¿Es Usted Intolerante A La Lactosa?” (Are You Lactose Intolerant?) Brochure
Provide Hispanic consumers with information and tips to the enjoying milk despite
lactose intolerance.
#MIS_LACTOSE_SP
W.I.C. POS KITS AND OFFICE KITS AVAILABLE TO HELP EDUCATE W.I.C.
PARTICIPANTS ABOUT OCTOBER 1 REGULATION CHANGES.
SEE FULL KIT ON PAGE 15.
HISPANIC POS KITS AND RETAIL MATERIALS HELP BOOST
MILK SALES AND EDUCATE CONSUMERS.
SPANISH POS MATERIALS AVAILABLE ON PAGES 14-17.
RECIPE CARDS ARE GREAT HANDOUTS FOR HISPANIC COMMUNITY
EVENTS, PARADES, AND FESTIVALS.
VARIOUS RECIPE CARDS AVAILABLE ON PAGE 17.
see page 15 see page 14-17 see page 17
NEW!
1-800-945-MILK

MilkPEP.org
TEENS and schools
8
SHOW TEENS HOW
MILK ROCKS USING
THEIR FAVORITE MILK
MUSTACHE CELEBRITIES
A. Dwight Howard
Basketball Player
Ad Reprint #AD_HOWARD
Poster #PST_HOWARD
B. Miley Cyrus
Actress and Singer
Ad Reprint #AD_CYRUS
Poster #PST_CYRUS
C. Ana Ivanovic
Tennis Player
Ad Reprint #AD_IVANOVIC
D. Danica Patrick
Race Car Driver
Ad Reprint #AD_PATRICK
Poster #PST_PATRICK
E. Chris Paul
Basketball Player
Ad Reprint #AD_PAUL
Poster #PST_PAUL
LATEST CELEBRITIES
Sizes: Ad Reprint 8 ½" x 11"; Poster 19 ¼" x 24 ¾"
NEED TEEN
CELEBRITIES IN
BIGGER SIZES?
SEE WHO’S AVAILABLE
IN BANNER SIZE.
SEE PAGE 10
D E
A
B C
NEW! NEW!

CAN’T FIND A PAST MILK LEGEND?
Visit MilkPEP.org to find out which celebrities are still available.
9
H I
J
F G
F. Ben Roethlisberger
Super Bowl Winner
Ad Reprint #AD_ROTHLISBERG
Poster #PST_ROTHLISBERG
G. Taylor Swift
Singer
Ad Reprint #AD_SWIFT
Poster #PST_SWIFT
H. Diana Taurasi
Basketball Player
Ad Reprint #AD_TAURASI
Poster #PST_TAURASI
I. Usher
Singer
Ad Reprint #AD_USHER
Poster #PST_USHER
J. Wolverine
Comic Superhero
Ad Reprint #AD_WOLVERINE
Poster #PST_WOLVERINE
NEW!
NEW!
NEW!
NEW!
COMING SOON
SKATEBOARDER, RYAN SHECKLER,
AVAILABLE IN AUGUST
SINGER, JORDIN SPARKS,
AVAILABLE IN SEPTEMBER
ACTRESS/SINGER, DEMI LOVATO,
AVAILABLE IN OCTOBER
BASKETBALL PLAYER, CHAUNCEY BILLUPS,
AVAILABLE IN OCTOBER
1-800-945-MILK

MilkPEP.org10
SCHOOL BANNER PROGRAM
Sizes: Large 72" x 48"; Small 36" x 24"
A. Elementary Banner Kit
Miley Cyrus (Small), Dwight Howard (Small) #SIB_KITE_F08
B. Middle School Banner Kit
Taylor Swift (Large) #BBM_KITB_S09
C. High School Banner Kit
Danica Patrick (Large) #BBM_KITD_S09
Miley Cyrus
Dwight Howard
A
B C
Danica PatrickTaylor Swift
D
E
TEENS and schools
COMING SOON FOR FALL 2009
GYMNASIUM BANNER PROGRAM
Size: Large 72" x 48" Only
D. Middle and High School
Chis Paul & Diana Taurasi #GYM_KIT_S09
E. Middle and High School
Dwight Howard #GYM_KIT_F08
PAST CELEBRITY
BANNERS STILL
AVAILABLE ON
MILKPEP.ORG.
WHILE SUPPLIES LAST
CURRENTLY IN SCHOOLS
JORDIN SPARKS
CHAUNCEY BILLUPS
*Note: Banner not final

11
BA
C D
PPT
Flavored Milk Brochure
Report
Milk201Brochure
E
F G
REFUEL YOUR SCHOOL
A. “Chocolate Milk Scores Big” Brochure
#REFUEL_BROCHUR
B. Refuel with Chocolate Milk Vending Snipe
#BBM_REFUELVEND
C. Refuel with Chocolate Milk Barrel Coolers
Promote milk in schools with got milk? branded non-electric
insulated coolers. For purchase through Cold Sell. For information
or to place an order, contact Debbie Laydon at 1-800-860-3038
or dlaydon@rocktenn.com.
GREAT TOOLS TO USE IN SCHOOLS
D. Body by Milk Side Panels New!
Use Body by Milk Side Panel artwork on your packaging to get new
messages out to teens!
■ Various colors available for download at MilkPEP.org
To order a CD, call 1-800-945-MILK
E. Happy Face Zip Pulls, Stickers & Buttons
Stickers 1 Sheet = 42 Stickers
#MILK101_STICKER
Buttons 1 ½" diameter
(Maximum Quantity: 100, available in singles)
#MILK101_BUTTON
Zip Pulls 1 ½" diameter New!
(Maximum Quantity: 25, available in singles)
#MILK101_ZIPPULL
F. Milk 201 School Brochure with Pocket Folder
This colorful brochure features ideas, strategies and success stories
for enhancing school milk programs through eight individual inserts.
Check out Milkdelivers.org to download the individual inserts as
well as other resources to use in schools!
#MILK201_FOLDER
G. School Vending Kit
Kit Contents:
■ Milk 201 Brochure
■ Flavored Milk Brochure
■ “What American Drinks” Report Key Findings
■ PowerPoint Slides
■ Resource Library CD
#MIS_SCHTOOLKIT
1-800-945-MILK
NEW!
NEW!

MilkPEP.org
WHAT FLAVOR ARE YOU?
A. What Flavor Are You Sampling Kit
Kit Contents:
■ What Flavor Are You Poster 36" x 24"
■ 2 Time/Date Posters 11" x 17"
■ Vinyl Table Cloth
■ Instruction sheet
#SAMPLING_KIT
B. School Promotion Kit
Kit Contents:
■ Celebrity Banner 72" x 48"
■ What Flavor Are You Poster 36" x 24"
■ What Flavor Are You Static Cling 20" x 5"
■ Happy Face Sticker Sheet (1 sheet = 42 stickers)
■ Milk 201 Brochure
#SCHOOL_PROMOKIT
C. Flavored Milk Fact Sheet New!
This educational, 2-sided handout demonstrates the important role
flavored milk plays in child nutrition. Use this piece to educate
parents, school foodservice directors, teachers, and administrators
about why flavored milk is essential in schools.
#FLAV_FACT
D. What Flavor Are You? Cooler Cling (Semi-transparent)
(No Maximum Quantity, while supplies last)
8" x 14" #POS_SWIPE
E. “Take A Closer Look at Flavored Milk” Brochure
#WHITEFLAVOR
Static Cling
Poster
D
A, B
E
C
NEW!
TEENS and schools
12
BECOME A FAN ON
FACEBOOK BY VISITING
WWW.FACEBOOK.COM/
BODYBYMILK
FOLLOW US ON TWITTER
@BODYBYMILK
@MILKDELIVERS

Anytime/Anywhere
EVENT MATERIALS - GREAT FOR
BOOTHS AND COMMUNITY EVENTS
A. “Refuel with Chocolate Milk” Toolkit Updated!
Kit Contents:
■ 1 CD with reproducible artwork and consumer handout
■ 1 Vinyl Banner
■ 1 Vinyl Table Cloth
■ 1 Pennant String
#REFUEL_KIT_09
B. 2009 Wellness Campaign Local Marketing Toolkit
Set up sampling events throughout 2009 to encourage consumers to
drink milk! This toolkit provides materials and ideas that will help your
brand leverage milk’s wellness message in your market.
Kit Contents:
■ 1 Vinyl Banner
■ 1 Pennant String
■ 1 Vinyl Table Cloth
■ 15 Balloons
■ 150 Bookmarks
■ 1 CD with reproducible materials that include a consumer handout,
t-shirt template, coupon template and hi-resolution artwork
#WELL_KIT
C. Milk Mustache Photo Booth Kit
(Maximum Quantity: 1 per customer)
Stage your own “Milk Mustache” photo booth to draw attention to the
campaign – and milk – in your area!
Kit Contents:
■ 1 Vinyl Banner 7" x 2 ½"
■ 4 Celebrity Posters 19 ¼" x 24 ¾"
■ 100 Plastic Cups 8 oz
■ 100 Frames 4" x 6"
■ Instruction Booklet
#MIS_PHTO_KIT
B
A
C
MILK MUSTACHE CELEBRITY
CHRISTIE BRINKLEY IS THE NEW FACE
OF WELLNESS.
THIS KIT WORKS WELL WITH THE
“NEW FACE OF WELLNESS”
BROCHURE FEATURED ON PAGE 5.
13
USE THIS KIT WHEN
PARTICIPATING IN
AFTER-SCHOOL
SPORTING EVENTS
1-800-945-MILK
MORE REFUEL
MATERIALS
AVAILABLE
ON PAGE 11

MilkPEP.org
Anytime/Anywhere
USE MILKPEP RETAIL PROGRAMS TO
HELP YOUR SALES TOP THE CHARTS
A. Cool Treat. Refreshing Value. POS Kit
Cold summer treats made with milk offer kids both the refreshing flavors
they want and the nutrients they need while providing budget-conscious
moms more nutritional bang for their buck!
Kit Contents:
■ 1 Mega Cling 8 ½"x 9 ½"
■ 2 Wobblers 5 ¼" x 11 ½"
#COOLPOS, #COOLHISPPOS (Spanish)
B. Liquid Sunshine POS Kit
Communicate the preventive health benefits of Vitamin D –
the new super nutrient.
Kit Contents:
■ 1 Mega Cling 10 ¾" x 7"
■ 1 Small Cling 7 ½" x 5"
■ 2 Shelf Talkers 17" x 3 ½"
■ 2 Wobblers 6 ¾" x 9 ½"
#VITD_KIT, #VITD_HISP_KIT (Spanish)*
* Spanish Kit includes 1 Small Cling 7 ½" x 5", 1 Wobbler 5 ¾" x 9 ¾"
C. Get More Mileage with Milk Value POS Kit
Milk is leveraging the expertise of Milk Mustache Celebrity Suze Orman,
America’s leading personal finance guru, to convey to families that serving
nutrient-rich milk is a great way to help them maximize their grocery dollar.
Kit Contents:
■ 1 Mega Cling 10 ½" x 8 ½"
■ 2 Channel Strips 15" x 5 ¼"
■ 2 Small Clings 7" x 5"
■ 2 Wobblers 5 ½" x 4 ½"
#MILES_KIT
Milkisoneoftherichestsources
ofvitaminDunderthesun.
Learn about the emerging science behind
vitamin D, the new Super Nutrient,
at whymilk.com
DRINKWELL.LIVEWELL.SM
©2009 America’s Milk Processors. got milk?® is a registered
trademark of the California Milk Processor Board.
DRINKWELL.LIVEWELL.
SM
whymilk.com
Drink in all the benefits
of milk’s vitamin D,
the new Super Nutrient.
Learn more at
©2009 America’s Milk Processors. got milk?® is a registered trademark of the California Milk Processor Board.
DRINKWELL.LIVEWELL.SM
Learn more about
the preventive health
benefits of vitamin D at
whymilk.com
whymilk.com
Learn more at
LIVEWELL.
DRINKWELL
SM
©2009America’sMilkProcessors.gotmilk?®isaregisteredtrademarkoftheCaliforniaMilkProcessorBoard.
Learn more about
the preventive health
benefits of vitamin D at
whymilk.com
DRINKWELL.LIVEWELL.
SM
whymilk.com
©2009America’sMilkProcessors.gotmilk?®isaregisteredtrademarkoftheCaliforniaMilkProcessorBoard.
Learn more at
A
B
C
English
Spanish
14
SUZE ORMAN’S
MILK MUSTACHE
CELEBRITY AD
REPRINT AVAILABLE
ON PAGE 4

W.I.C. MATERIALS
It’s expected that misconception and cultural differences may deter some
W.I.C. participants accustomed to drinking whole milk from drinking lower
fat varieties of milk. MilkPEP has developed educational and retail materials
to keep participants drinking milk.
C. W.I.C. POS Kit
Kit Contents:
■ 1 Wobbler 4 ½" x 9 ½"
■ 1 Cling 8" x 6"
■ 1 Tearpad 5" x 7"
#WIC_KIT, #WIC_HISP_KIT (Spanish)
D. W.I.C. Office Kit
Kit Contents:
■ 300 Brochures
■ 2 Posters – English and Spanish
*English and Spanish elements included
#WICOFF_KIT
C,D
A
15
POS KITS TO USE YEAR ROUND
A. Wellness Sustaining POS Kit
Reinforce milk’s multiple benefits delivered in one wholesome package
to get moms to see milk as an integral part of their wellness routine.
Kit Contents:
■ 1 English Cling 6" x 8 ½"
■ 2 English Wobblers 4" x 6"
■ 1 Hispanic Cling 6" x 8 ½"
*English and Spanish elements included
#ORIG_SUSTAINING_KIT
B. Value Sustaining POS Kit
Use this kit in your grocery aisles to spotlight the nutritional and
economical value of milk to make sure moms don’t cut milk from their
grocery list.
Kit Contents:
■ 2 Clings 5" x 8"
■ 1 Wobbler 6" x 8"
#POS_VALUE_KIT
SELLSHEETS
FOR W.I.C PROGRAM
AVAILABLE
TO ORDER
B
1-800-945-MILK

MilkPEP.org
A
B
C
D
E
F
G
STATIC CLINGS
(ALL CLINGS: Maximum Quantity: 100)
Static clings will help draw attention to your products while relaying
important milk messages to consumers!
C. Yield Sign Static Cling
5" x 4 ½" #STAT_YIELD
D. Price POS Series
7" x 10"
#POS_GRAB_SING, #POS_GRAB_GAL, #POS_LEAVE_HGAL
E. Nutritional Series
5 ½" x 12"
#POS_SPLASH9, #POS_SPLASH3, #POS_SPLASH_CAL
F. Health Benefits
5 ½" x 7"
#POS_CIRC_THRST, #POS_CIRC_STHRST (Spanish)
#POS_CIRC_BOOST, #POS_CIRC_SBOOST (Spanish)
#POS_CIRC_BONES, #POS_CIRC_SBONES (Spanish)
CHANNEL STRIPS
Channel Strip Shelf Talkers help consumers associate milk with meals
and snacks – a sure way to boost your milk sales!
G. Channel Strip Shelf Talkers
4 ½" x 5 ½" #POS_SNACK, #POS_HAPPY, #POS_BETTER
DOOR STATIC CLINGS
(ALL CLINGS: Maximum Quantity: 100)
Post eye-catching clings on coolers to grab busy shoppers’ attention and
help guide their nutritional choices when shopping on the go!
A. Don’t Forget Series
Milk Chugs – 7" x 3 ¾" #POS_DOOR_SING
Gallon and Glass – 7" x 6" #POS_DOOR_GAL, #POS_DOOR_GLASS
B. Stop Sign Static Cling
5 ½" diameter #STAT_STOP
Anytime /Anywhere
16

C
B
D
DON’T BE IGNORED, MAKE MILK THE STAR
AND BOOST SALES
A. Keep Milk Cold Decal
Consumers love cold milk, so putting up the Keep Milk Cold Decals will give
employees a friendly reminder to keep consumers happy by keeping the cooler
temperature low.
Available in magnet and cling
#POS_COOL_MAGNET (Magnet), #POS_COLLERCLING (Cling)
B. got milk? Banner
Break the clutter overhead with “get milk here” banners.
■ 6' x 1' vinyl includes grommets and ropes for hanging
#MIS_LG_BANN
C. Hispanic Single Serve Chocolate Milk Static Cling
■ (Milk With Chocolate? Ask For It Here) 7" x 6"
#STAT_SPN_MLK
D. Recipe Cards
(Maximum Quantity: 1 pack (100 cards/pack) per recipe, Maximum Total: 5 recipes)
Consumers love handouts, especially delicious and healthy milk recipes they can
bring back to their home – great for any event with local moms.
A
Apple Pie in a Glass #REC_APP_PIE
Banana Breakfast Shake #REC_BNABKFST
Berry Dairy Dream #REC_BRY_DRM
At-Home Cappuccino #REC_CAPCINO
Chocolate Peanut Butter Cup #REC_CHO_PEA
Citrus Fuzz #REC_CITR_FIZ
Cookies & Cream Smoothie #REC_CKS_CRM
Power Orange Smooth #REC_PWR_ORNG
Purple Cow #REC_PRPL_COW
Strawberry Sports Fizz #REC_STRW_FIZ
Tomato Basil Soup #REC_TOM_BASL
REMEMBER TO VISIT THE LAST CALL SECTION OF THE
ONLINE MARKETING CATALOG FOR YOUR LAST CHANCE
TO GET EXPIRING MATERIALS.
BE SURE TO CHECK OUT THE MILKPEP ARTWORK
GALLERY AT MILKPEP.ORG
17
FLEXIBLE, EASY
AND READY TO PRINT
POS MATERIAL
AVAILABLE AT
MILKPEP.ORG
1-800-945-MILK

MilkPEP.org
SALES MATERIALS
A. 2010 Annual Milk Sales Marketing Kit
#MMK10_KIT
B. Milk Delivers in Food Service
CD Rom Presentation #SALES_FS03CD
Video #SALES_FS03VIDEO
Brochure #SALE_FS03_BRCH
C. Convenience Store Sales Materials
Small Package, Huge Opportunity
CD Rom Presentation #SALES_C_SINGPRE
Video #SALES_C_SINGVID
Milk Means Business
CD Rom Presentation #SALES_C_CDROM
Video #SALES_C_VIDEO
In-Stock Solutions
#SALES_IN_STOCK
D. Fill-In Shopping Materials
Fill-In Convenience Store and Drug Store
CD-Rom Set #FILL-IN_CDSET
Video #FILL-IN_VIDEOSET
Brochure Set #FILL-IN_BRCHSET
A
B
C
D
Sales Resources
STAY CONNECTED WITH MILKPEP
■ Are you receiving email communications?
Send an email to info@milkpep.org to receive various
MilkPEP processor emails!
■ Unsure about how to stage a MilkPEP promotion?
Schedule an Orientation with Mike Simmons by calling
202-420-0468 or emailing msimmons@milkpep.org.
■ Remember to visit MilkPEP.org for all your marketing needs.
18

A
B
C
CONSUMERS DEMAND HEALTHY
OPTIONS ON THE GO
A. Vended Milk…It’s on Everybody’s Lips
CD Rom Set #SALES_VEND_CDRO
Video #SALES_VEND_VID
Brochure and Inset #SALES_VEND_BRCH
B. Business and Industry Vending Toolkit
No Maximum Quantity
Kit Contents:
■ “What America Drinks” Report Key Findings
■ Beverage Stack-Up Sheet
■ PowerPoint Slides
■ Resource Library CD
#MIS_B&ITOOLKIT
C. Flavored Milk Vending Graphics
Attract kids and adults alike to your milk vending machines with
got milk? graphics in flavored milk themes. For purchase through
DALB. For information or to place an order, contact John Phillips at
1-800-344-3252 or jphillips@dalb.com.
19
Vending materials
1-800-945-MILK
ALL CHANNEL TRACKING
AND OTHER DATA AND
RESEARCH STUDIES
AVAILABLE AT MILKPEP.ORG

C/OInlandLabel&MarketingServices
3030AirportRoad
LaCrosse,WI54603
■Call1-800-945-MILK(6455)
Monday–Friday(9am–5pmCST)
■LogontoMilkPEP.org
■Faxorderformto312-988-2200
■Email:milkpep@webershandwick.com
FOURWAYSTOORDER
MILKMATERIALS
BECOMEAFANONFACEBOOKBYVISITING
www.facebook.com/milkmustacheand
www.facebook.com/bodybymilk
FOLLOWUSONTWITTER
@milkmustache,@milkdelivers,@bodybymilk

MilkPEP Milk Marketing Guidebook, July-Dec 2009

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MilkPEP Milk Marketing Guidebook, July-Dec 2009