This presentation was originally given at Shop.org in Philadelphia on October 2015. It is a primer on programmatic advertising with specific solutions that can be used for retailers and brands.
Here are the key takeaways:
- Programmatic ads are more than retargeting. You can use programmatic for top and mid-funnel marketing activities.
- Leverage CRM data as broadly as possible to help target your ad campaigns.
- Programmatic ad creative can ensure you are using the right message for each potential customer.