This presentation was originally given at Shop.org in Philadelphia on October 2015. It is a primer on programmatic advertising with specific solutions that can be used for retailers and brands. Here are the key takeaways: - Programmatic ads are more than retargeting. You can use programmatic for top and mid-funnel marketing activities. - Leverage CRM data as broadly as possible to help target your ad campaigns. - Programmatic ad creative can ensure you are using the right message for each potential customer.