Wondering about the mystery of understanding the key differences of both printing techniques?
In the ever-evolving realm of garment printing, two titans – Screen Printing and Direct to Film (DTF) – vie for dominance, each with its own arsenal of techniques and outcomes. Originally published at https://garmentprinting.com.au/blog/screen-print-vs-dtf-what-to-opt/#The_Art_of_Screen_Printing
1. 1300 986 000 sales@garmentprinting.com.au
Screen Print vs DTF – What to
Opt?
www.garmentprinting.com.au
2. Overview
Wondering about the mystery of understanding the key
differences of both printing techniques?
In the ever-evolving realm of garment printing, two titans –
Screen Printing and Direct to Film (DTF) – vie for dominance,
each with its own arsenal of techniques and outcomes.
3. The Art of Screen Printing
What is Screen Printing?
The screen-printing process is the more traditional and classic
style of pushing ink through a woven mesh stencil and onto
fabric. Each colour of ink requires a separate screen, so this
method usually works best for designs with very few colours.
4. The Rise of DTF Printing
What is DTF?
DTF printing is a new printing technique where printing is directly set on the special film
by garment decoration and then transferred onto a piece of garment with heat press.
These can give ease in designing and providing colorful printability and are usually very
popular with garment decorators.
In this process, the DTF begins with digital printing of the design on special film with the
DTF printer and ink. Carefully set and adjusted when printed, the film is to be stuck to the
garment using indigenous heat-sensitive adhesive. In this way, by applying heat and
pressure to the garment with the attached film, heat transfers the ink onto the fabric.
5. Pros of DTF Printing
● Works on a variety of fabrics like cotton, polyester, a blends.
● Cost-effective for short runs as it doesn’t require a setup for each color.
● Capable of handling complex, multi-colored designs with ease.
Cons of DTF Printing
● Requires specific printers and materials which can be a substantial initial
investment.
● The surface texture on the print can be a very unique feel; something
screen printing just can’t obtain.
6. Conclusion
Choosing the Right Technique for Your Needs…
Both DTF and Screen Print Transfers are going to be quite handy print
methods to append with a few other unique benefits and applications.
While on the other hand, DTF is highly versatile, better in terms of
colour reproduction, and easier with its setup; in Screen Print
Transfers, the durability is very high for a slightly lesser price, large
volume orders, and there is huge vivid in colour.
Editor's Notes
Entered text
Currently, we're actively engaged in implementing a Pay-Per-Click (PPC) strategy for our client. With a daily budget of $1000 and an anticipated sales value of $250,000 per month, we're on track to achieving substantial results.
However, now we are keen on reducing marketing expenses to 3% of the total revenue, which amounts to $250,000. In response, we've crafted a comprehensive strategy that adheres to this budget adjustment, with a monthly range of $7000 to $13,000.
Include Existing Customers in Google Remarketing Display Ads
Exclusion of Existing Customers:
Understanding that our existing customer base is being effectively targeted through our remarketing campaigns, we'll utilize the customer list to exclude these individuals from our Google Search Campaigns. This exclusion ensures that our search campaigns focus primarily on acquiring new customers who haven't interacted with us before.
Action Item:
Implement customer list exclusions in our Google Search Campaign settings.
Allocate search campaign resources towards reaching new potential customers.
Entered text
Step 2: Real-time List Updates
Dynamic User Lists:
To stay ahead of the game, we're putting a strong emphasis on real-time user list updates. As user behavior evolves, we'll be dynamically updating these lists to ensure that our targeted ads reach the most relevant individuals.
Email Marketing Frequency:
Maintaining a balanced approach, we propose sending one newsletter per week. This frequency will allow us to maintain engagement without overwhelming our users. Our newsletters will include valuable content and success stories to keep our audience engaged and informed.
Step 3: Conversion Acceleration Strategy (CAS)
SMS Twilio App Integration:
Introducing an exciting addition to our strategy, we're integrating SMS communication using Twilio. This real-time communication channel will allow us to instantly connect with users, provide personalized assistance, share order updates, promotions, and even cart reminders via SMS.
User Journey Optimization:
Our strategy involves optimizing the user journey by leveraging user events and interactions. Through strategically placed pop-ups, we aim to gather essential user information early on, allowing us to tailor interactions and experiences based on user behavior.
Automated Email Touchpoints:
Capitalizing on automation, we're implementing automated email workflows. These workflows will encompass welcoming emails for new users and abandoned cart emails to potentially recover lost sales. This personalized approach will foster engagement and conversions.
Step 4: Expanding Remarketing on Social Platforms
Social Media Remarketing:
In a bid to widen our reach, we're extending our remarketing efforts to social platforms such as Facebook, LinkedIn, and Bing. By re-engaging users who have shown interest in our client's brand on these platforms, we're tapping into the vast potential of diverse audiences.
Entered text
Step 2: List Updates and Email Marketing
Action Item:
Our teams will work tirelessly to regularly update our segmented lists, ensuring they align seamlessly with your evolving preferences.
!st we will be doing it manually by taking the list from you guys and then we will find a way to automate this process so that the customer lists will automatically be updated from DECO to Google Display Ads
