Screen printing and digital printing have long been the cornerstone of the garment printing industry. These established methods, each with unique advantages, have proven invaluable in apparel design and production. In recent years, the development of hybrid printing systems, which harness the strengths of both techniques, has further revolutionised the industry, offering a range of new possibilities and efficiencies. Originally published at https://garmentprinting.com.au/blog/exploring-dtf-printing-technology/#Benefits_of_using_DTF_Transfer
2. Overview
Screen printing and digital printing have long been the
cornerstone of the garment printing industry. These established
methods, each with unique advantages, have proven invaluable
in apparel design and production. In recent years, the
development of hybrid printing systems, which harness the
strengths of both techniques, has further revolutionised the
industry, offering a range of new possibilities and efficiencies.
3. Direct-to-Film Printing
DTF is a printing procedure that directly transferring a design onto a
garment or other substrates. The transfer is accomplished by moving the
design onto a unique transfer film and applying heat to the film and the
desired surface.
DTF’s ability to operate on various substrates, including polyester, cotton,
metal, and even ceramic, is a significant factor in its success. Want to
print designs on containers in addition to t-shirts? This is possible with
DTF prints!
4. Procedures Involved in DTF Printing
The procedure of DTF printing is relatively straightforward. Here is how it operates:
Step 1: Print Your Image on Film
Insert the PET film into the printer containers before printing your design or image.
Print your image in white first, and then print it in colour over the white layer.
Step 2: Apply the Powder
You will now apply the hot-melt material to the printed film. Applying the powder as
evenly as possible while the ink is still fresh is essential, and you should shake off
any excess powder. You could use an automated agitator to ensure this is carried
out correctly.
5. Benefits of using DTF Transfer
In contrast to other printing technologies, DTF does not require any pre-treatment of the
fabric. Instead, you can transfer your design directly to the fabric, eradicatingthe time and
expense of fabric preparation.Additionally,DTF is suitable for a variety of fabrics, thereby
expandingyour printingoptions,and is readily washable. It is also quicker than other
procedures,such as DTG.
First, the printed area tends to be more noticeable with DTF designs than subliminalprinting.
So, consider an alternative printingmethod if you’re attempting to accomplish a specific
appearance or texture.
Second, DTF tends to generate colours with less vibrancy than other printingprocesses,
such as sublimation.
6. Final Words
In the constantly evolving world of garment printing, Direct-to-Film (DTF)
printing stands as an innovation that is changing the game. Its unique
advantages, such as the broad range of materials it can handle, the cost-
efficiency, its washability, and the fact that it doesn’t require pre-
treatment, make it a versatile choice for many businesses. The process
might need a bit of practice to master, but once it’s understood, it can
open up a world of creative possibilities.
Editor's Notes
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Currently, we're actively engaged in implementing a Pay-Per-Click (PPC) strategy for our client. With a daily budget of $1000 and an anticipated sales value of $250,000 per month, we're on track to achieving substantial results.
However, now we are keen on reducing marketing expenses to 3% of the total revenue, which amounts to $250,000. In response, we've crafted a comprehensive strategy that adheres to this budget adjustment, with a monthly range of $7000 to $13,000.
Include Existing Customers in Google Remarketing Display Ads
Exclusion of Existing Customers:
Understanding that our existing customer base is being effectively targeted through our remarketing campaigns, we'll utilize the customer list to exclude these individuals from our Google Search Campaigns. This exclusion ensures that our search campaigns focus primarily on acquiring new customers who haven't interacted with us before.
Action Item:
Implement customer list exclusions in our Google Search Campaign settings.
Allocate search campaign resources towards reaching new potential customers.
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Step 2: Real-time List Updates
Dynamic User Lists:
To stay ahead of the game, we're putting a strong emphasis on real-time user list updates. As user behavior evolves, we'll be dynamically updating these lists to ensure that our targeted ads reach the most relevant individuals.
Email Marketing Frequency:
Maintaining a balanced approach, we propose sending one newsletter per week. This frequency will allow us to maintain engagement without overwhelming our users. Our newsletters will include valuable content and success stories to keep our audience engaged and informed.
Step 3: Conversion Acceleration Strategy (CAS)
SMS Twilio App Integration:
Introducing an exciting addition to our strategy, we're integrating SMS communication using Twilio. This real-time communication channel will allow us to instantly connect with users, provide personalized assistance, share order updates, promotions, and even cart reminders via SMS.
User Journey Optimization:
Our strategy involves optimizing the user journey by leveraging user events and interactions. Through strategically placed pop-ups, we aim to gather essential user information early on, allowing us to tailor interactions and experiences based on user behavior.
Automated Email Touchpoints:
Capitalizing on automation, we're implementing automated email workflows. These workflows will encompass welcoming emails for new users and abandoned cart emails to potentially recover lost sales. This personalized approach will foster engagement and conversions.
Step 4: Expanding Remarketing on Social Platforms
Social Media Remarketing:
In a bid to widen our reach, we're extending our remarketing efforts to social platforms such as Facebook, LinkedIn, and Bing. By re-engaging users who have shown interest in our client's brand on these platforms, we're tapping into the vast potential of diverse audiences.
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Step 2: List Updates and Email Marketing
Action Item:
Our teams will work tirelessly to regularly update our segmented lists, ensuring they align seamlessly with your evolving preferences.
!st we will be doing it manually by taking the list from you guys and then we will find a way to automate this process so that the customer lists will automatically be updated from DECO to Google Display Ads
