Communities R Us collects local data on residents' interests, skills, volunteering activities, and technology use to provide a more complete picture of communities that highlights people's talents rather than just problems. This information helps improve local decision-making by challenging stereotypes and encouraging collaboration between residents and agencies. The document provides examples of data collected in different UK communities on residents' hobbies and interests to demonstrate what kind of intelligence Communities R Us can provide. Its goal is to move away from viewing neighborhoods as problems by showing they are places full of energy and skills.