Vanity Metrics: How to Avoid Being Fooled
• What are vanity metrics? Why are they so appealing and how do they distort our perspective?
• What are the best few actionable metrics you should be tracking?
• The messy realities of collecting numbers and tips to avoid the deepest pitfalls.
While marketing and technology utilize many numbers and metrics, are they really telling you what you need to know? This presentation presents the pitfalls of vanity metrics and how to assess tracking the numbers that matter.
In this presentation , we share our unique approach for helping owners quickly get focused on the best few ideas that will really move their business forward. This process efficiently goes from brainstorming, to prioritization to the details of an actionable roadmap.
Data sampling and analysis of LimeBike users’ experience in UW campusSabarisha Subramaniyan
• Collected data from LimeBike users through surveys and interviews. Analyzed data using affinity diagrams and hypothesis testing in Excel and helped Lime to identify critical UX issues for improvement
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
Data modelling presentation by Andrew Hood, MD of Lynchpin . Creating clusters in data to target and predict behaviour for profit. There are some handy links for tools including R and rattle.
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
While marketing and technology utilize many numbers and metrics, are they really telling you what you need to know? This presentation presents the pitfalls of vanity metrics and how to assess tracking the numbers that matter.
In this presentation , we share our unique approach for helping owners quickly get focused on the best few ideas that will really move their business forward. This process efficiently goes from brainstorming, to prioritization to the details of an actionable roadmap.
Data sampling and analysis of LimeBike users’ experience in UW campusSabarisha Subramaniyan
• Collected data from LimeBike users through surveys and interviews. Analyzed data using affinity diagrams and hypothesis testing in Excel and helped Lime to identify critical UX issues for improvement
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
Data modelling presentation by Andrew Hood, MD of Lynchpin . Creating clusters in data to target and predict behaviour for profit. There are some handy links for tools including R and rattle.
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
Search Engine Marketing - A Business PerspectiveHans Riemer
A management approach to SEO or Search Engine Optimization.
When it comes to SEO, there's no shortage of information on what to do and how to do it. Some of it is quite good, while other information is out of date or flat-out wrong. This presentation, delivered at the North-By-North-Shore conference near Boston in June, 2013, focuses on the overall strategy and issues that senior management must address to be successful with Search Marketing.
Google Analytics Konferenz 2018_Rock your Data - Aktiviere deine Daten_ Thoma...e-dialog GmbH
Kennst Du das auch? Du hast ein Trackingsystem auf Deiner Website und in Deiner App? Du hast vielleicht sogar Datenerfassung in Stores? Du hast also eine Unmenge an relevanten Daten aus denen es nun gilt, smarte Aktionen mit Mehrwert für Dein Unternehmen und Deine Kunden zu generieren?
In diesem Vortrag zeigen wir Dir, wie man mit Hilfe von Customer Journey und dem Einsatz von DMPs und CDPs Daten richtig erfasst und aktiviert, damit man aus diesen nicht nur Graphen sondern einen echten Uplift in ROI und Kundennutzen schafft. Praktische Beispiele und Use-Cases bringen wir natürlich mit.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Google Analytics : Overview & CustomizationOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you. We will cover some basic customization including using segments and creating custom dashboards.
Digital Media Marketing - Fundamentals & Career OpportunitiesPradeep Govindaraju
Digital Media Marketing - Fundamentals & Career Opportunities is a slide deck I had originally prepared for a lecture by my boss in a B-School. This covers the basic topics - definition, what it is made of and its importance to brands. It also gives a brief introductory into the landscape of Digital Marketing - SEO, Search & Display Advertising, Social Media, Analytics etc. Finally I had concluded the ppt with the career options available in Digital Marketing for the management graduates. This is more like an intro into the subject rather than a fully comprehensive material. Please post your comments or suggestions.
Aprendera consejos acertados acerca del uso inteligente y efectivo de las herramientas de redes sociales que lo ayudaran a promocionar su negocio y conseguir nuevos clientes.
Presentation February 18, 2010
Arlington Economic Development and SCORE
Social media buzz is everywhere in the consumer and business press. Are you being left behind or wisely avoiding a time wasting fad? This seminar will help you look at Social Media as any other marketing tactic and its applicability (or not) in your marketing plan.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3. 8 Vanity Metrics to Watch Out for
1.
2.
3.
4.
5.
6.
7.
8.
# of Hits
# of Pageviews
# of Visits
# of Unique Visitors
# of Followers/Friends/likes
Time on site/number of pages
Emails collected
# of downloads
* From Lean Analytics by Alistair Croll& Benjamin Yoskovitz
–3–
Copyright 2013 RoadMap Marketing LLC All rights reserved
5. Checklist for
exposing
Vanity Metrics
No Context
No idea of
Causality
Not tied to real
customer
segments
Not tied to
growth goals
Cannot take
action!
–5–
Copyright 2013 RoadMap Marketing LLC All rights reserved
6. 5 Questions to define Your Best Actionable
Metrics
–6–
Copyright 2013 RoadMap Marketing LLC All rights reserved
7. Actionable Metrics are a Custom Fit
–7–
Copyright 2013 RoadMap Marketing LLC All rights reserved
8. 1) Who are our better customers?
–8–
Copyright 2013 RoadMap Marketing LLC All rights reserved
9. 1) Who are our better customers?
Natural browsers
Diehard Fans
Open to Influence
–9–
Copyright 2013 RoadMap Marketing LLC All rights reserved
10. 2) Do we have a sustainable business model?
Attraction
Conversion
– 10 –
Copyright 2013 RoadMap Marketing LLC All rights reserved
Retention
IntroI love data and have been a slave to metrics fashion over the years. I’d like to share my learnings and hopefully help you avoid some of the pitfalls.What are vanity metrics?Hpw to identify and avoid vanity metrics.Framework for identifying actionable metrics.And in the spirit of action, I have a diagnostic so you can assess where you are and steps to identify the actionable metrics for your business you can access at the end.
What are vanity metrics? They are numbers that make us look powerful and successful. We use vanity metrics for lots of good reasons – those are the marketing messages we are getting all the time.And we want to be beautiful and desirable to prospective buyers, partners and investors. They are often credibility indicators that make us look like our idea has traction, that there is a real market for our product or service. Let’s look at a few common examples.
The problem is when we see those numbers as a true reflection of performance. And we do not take the critical action we need to pivot or grow our business.
Take a example, say you have just launched the app Pizza CompassIn the first week 2,000 people have downloaded the free app, should you celebrate?No context – Where is that in context of all the other pizza apps out there?No idea of causality – was it due to your launch or perhaps someone tweeted “free pizza here!”Do you know who downloaded? Where they were or any background?Is your growth goals to get shared lead sales to participating pizza restaurants? If so maybe signing up pizza places for as is your biggest focus.Cannot take action!
Start with the end in mind. There are two major questions at the heart of every successful business – your top few metrics must measure that.
Define better customers – these are the customers that see the real value and will pay more and act as your biggest advocates and salespeople. They give you actionable insights. They are your strategic advantage.
Competitive advantage by focusing on the right nicheLess noiseMore efficient use of marketing and sales dollarsImportance of tracking these groups up front for data collection.
Churn = % of customers you lose each month
Churn = % of customers you lose each month
Scramble ExampleWebsiteAccounting systemsPartner reportingCannot go back and recreate – opportunity cost
Customer interviews, social media excahnges,
Data geeks and data phobes are important – it will force you to stay at different levels; you will need to explain the meabningImporatnt think is to be able to take action as a team. Ticker tape