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(TATA NANO)
AUTOMOBILE INDUSTRY
TATA MOTORS
 Tata Motors Limited is an Indian multinational automotive
manufacturing company headquartered in Mumbai, Maharashtra,
India and a subsidiary of theTata Group.
 Tata Motors Cars is a division ofTata Motors which produces
passenger cars under theTata Motors marque.
 Its products include passenger cars, trucks, vans, coaches, buses,
construction equipment and military vehicles. It is the world's
seventeenth-largest motor vehicle manufacturing company,
fourth-largest truck manufacturer and second-largest bus
manufacturer by volume.
TATA NANO
 The Tata Nano is a city car manufactured byTata Motors,
made and sold in India.
 The Nano is the cheapest new car in the world today with a
price of 100,000.
PARTS OF A CAR
1. Body and main parts
• Doors
• Windows
2. Electrical and electronics
• Audio/video devices
• Charging system
• Electrical supply system
• Gauges and meters
• Ignition system
• Lighting and signaling system
• Sensors
• Starting system
• Switches
• Wiring harnesses
• Miscellaneous
3. Interior
• Floor components and parts
• Other components
• Car seat
4. Powertrain and chassis
• Braking system
• Engine components and parts
• Engine cooling system
• Engine oil system
• Exhaust system
• Fuel supply system
• Suspension and steering systems
• Transmission system
5. Miscellaneous auto parts
• Air conditioning system (A/C)
• Bearings
• Hoses
• Other miscellaneous parts
FIRST TIER SUPPLIERS:
SUPPLIERS PARTS
Texspin Clutch Bearings
Bosch Oxygen sensor, Gasoline injection system
(diesel will follow), starter, alternator, brake
system
ContinentalAG Gasoline fuel supply system, fuel level sensor
GKN Driveshafts
Caparo Inner structural panels
HSIAUTO Static sealing systems (Weather Strips)
SUPPLIERS PARTS
Delphi Instrument cluster
Rane Madras Limited Steering Assembly
FAG Kugelfischer Rear-wheel bearing
Federal-Mogul Pistons, Piston rings, Spark plugs, Gaskets,
Systems protection
Denso Windshield wiper system (single motor
and arm)
Ficosa Rear-view mirrors, interior mirrors,
manual and CVT shifters, washer system
Freudenberg Engine sealing
INA Shifting elements
ITW Deltar Outside and inside door handles
SUPPLIERS PARTS
Johnson Control Seating
Mahle Camshafts, spin-on oil filters, fuel filters and
air cleaners
Saint-Gobain Glass
TRW Brake system
Ceekay Daikin/Valeo Clutch sets
Vibracoustic Engine mounts
Visteon Air induction system
ZF FriedrichshafenAG Chassis components, including tie rods
Behr HVAC for the luxury version
Dürr Lean Paint Shop
CHASSIS COMPONENTS
Tier 3
Tier 2
Tier 1
ZF
Friedrichshafen
AG
Bentler
AG
Norsk
Hydro
1. ZF FriedrichshafenAG, also known as ZF Group, is a
German public company, specialising in engineering. It is
primarily known for its design, research and development,
and manufacturing activities in the automotive industry. It
is a worldwide supplier of driveline and chassis technology
for cars and commercial vehicles, along with specialist
plant equipment such as construction equipment.
2. Benteler International AG is a management Holding
Company, coordinating legally independent,
internationally active business divisions :Automotive, Steel
Pipes and Distribution. It provides raw materials for the
chassis to ZF Friedrichshafen AG.
3. Norsk Hydro ASA is a Norwegian aluminium
and renewable energy company. It is one of the largest
aluminium companies in the world. Benteler Automotive
purchased theAutomotive Structures business of the
Norwegian company Norsk Hydro ASA in 2010.The
business unit manufactures aluminum components for the
automotive industry.
DRIVESHAFT
Tier 3
Tier 2
Tier 1 GKN
Injectoplast
BASF
1. GKN is a British multinational automotive and aerospace
components company. GKN Driveline, the world’s leading
manufacturer of automotive driveline components. It
provides driveshafts toTATA.
2. Injectoplast Pvt. Ltd provides solutions for Modules and
Systems made out of Engineering plastics components and
assemblies. It provides raw materials to GKN.
3. The tier 3 suppliers of Injectoplast are:
 BASFAG, Germany
 Bassel Polyfins
 Bayer A.G., Germany
 Chevron Philips Chemical , Singapore
 DSM Engineering Plastic, Netherlands
 E. I. Dupont, USA
 Elastogran
 Exxonmobil
 Hexion Specialty Chemicals, Germany
 Machino Polymers Ltd
ENGINE
The engine consists of:
• 2 cylinder petrol with multi-fuel injections(single
injector)
• Alternators.
• Engine Control Unit.
Tier 2
Tier 1 Bosch
Kjn
Aluminium
(U.K.)
Ovako ltd
(Sweden)-
Steel
1. Bosch is a German multinational
engineering and electronics company. It is the
world's largest supplier of automotive components.
BOSCH supplier of all the three major
components of the engine.
 The 2 cylinder petrol with multi-fuel injections.
 TheAlternators made of aluminium.
 The ECU is made mostly of steel.
2. Ovako is a European producer of engineering steel
for customers in the ball bearing, transportation
and manufacturing industries. Ovako is one of the
world’s largest manufacturers of seamless tubes for
the bearing industry. It provides raw materials to
Bosch.
3. KJN Aluminium provides raw materials to Bosch.
BODY PANELS
 Made of steel supplied by CAPARO a U.K.
manufacture of steel.
 Procam Logistics (has manufacturing hubs in Chennai, Bawal,
Rudrapur, Jamshedpur, Sanand, Dewas, Pune)
Wind Shield (Single)
Teir 2
Tier 1 DENSO
Madisonville
Manufacturer
1. DENSO, a leading supplier of advanced
automotive technology, systems and
components for all the world's major
automakers. It mostly follows a open door
policy for suppliers. It supplies materials to
TATA.
2. Manufacturers from Madisonville supply raw
materials to DENSO.
CLUTCH BEARING
Tier 2
Tier 1 TEXSPIN
VIZYONTEKSTIL
TURIZM
PVT.LTD
(RINGS)
1. Texspin is one of the major contributors to the
automotive industry which has carved out a
niche for itself as a provider of unmatched
innovative solutions and products to the
automotive industry. It provides clutch bearings
toTATA.
2. VizyonTekstilTurizm Pvt. Ltd. supplies raw
materials toTexspin.
PAINTING SOLUTION
Tier 2
Tier 1 DURR
NANHAI
SHENGHANG PVT
LTD
(PAINT)
AIR INDUCTION SYSTEM
Tier 2
Tier 1 VISTEON CORP.
GUANGZHOU
KASENAUTO
AIR CONDITION
PARTS
SEATING
Tier 2
Tier 1 Johnson
Controller
Michel
Thierry
 Johnson Controls Inc. is an American company globally
offering products and services to optimize energy and
operational efficiencies of buildings, automotive batteries,
electronics and interior systems for automobiles.
 MichelThierry is a group manufacturers automotive fabrics,
leathers and covers.The companies product include warps
and wefts, velvets, knits, tricots and plaits. It serves car
manufacturers ,as well as manufacturers of interior parts,
such as seats, door pannels and interior trim world wide.
MANUFACTURING PROCESS OF
A CAR
PRESS
SHOP
BODY
SHOP
PAINT
SHOP
ASSEMBLY
SHOP
PRESS SHOP
 The first shop in the manufacturing process, the Press Shop
is responsible for pressing the outer and inner body panels of
the vehicle.
 The birth process of each car starts at the Press Shop.
 Large body parts are formed here, including sides, roof,
doors or floor parts, from which the car body is welded
later.
BODY SHOP
 Linked directly to the Press Shop, pressed-panels are
welded together to create complete body shells.
 First, the floor pan is positioned properly, then the left
and right quarter panels are positioned and welded to
floor structure.
 This step is followed by adding the front/rear door
pillars, the body side panels, rear deck, hood and roof.
 The entire process is typically executed by robotic
machines.
PAINT SHOP
 Before painting the vehicle, skilled workers look for dents, abrasives or
other deformations that could create a finishing issue when undergoing
the painting process.
 Once this step is completed, the car is automatically "dipped" with
primer.
 Which is followed by a layer of undercoat and dried in a heated paint
bay.
 Once the primer/undercoat process is finished, the car is again
"dipped" with the base coat and again dried before moving the
assembly to the next stage.
ASSEMBLY SHOP
 Bare painted car bodies arrive at the assembly shop,
where a process of fitting of various parts and Engine is
carried out resulting in a completely assembled car.
 There, all of the internal components are integrated with
the body.These components include: instrumentation,
wiring systems, dash panels, interior lights, seats,
door/trim panels, headliner, radio, speakers, glass,
steering column, all weather-striping, brake and gas
pedals, carpeting and front/rear fascias.
 Once the car is rolling on its own, it's driven to the
final quality control point, inspected and placed in a
waiting line for transportation to its final dealer
destination.
DISTRIBUTION & LOGISTICS
APL Logistics VASCOR Automotive Ltd.
 RailTransport
 “ From a strategic standpoint,APL LogisticsVASCOR
Automotive will accelerate the auto sector’s adoption of rail for
finished vehicle distribution within India. For OEMs operating in
India,APL LogisticsVASCOR Automotive is introducing
AutoLinxSM, our unique and innovative rail-based solution that
ensures reliable, damage-free and cost-efficient distribution of
finished vehicles across the country.”
AutoLinxSM offers a complete door-to-door service, which
includes:
 Collection of finished vehicles from OEM plants
 Vehicle loading and unloading at terminals
 Long distance rail haulage of vehicles on a specifically built
wagons
 Delivery to final destination
 Tracking and tracing of shipments
 Reporting of KPI, damage rates, repair services
 ContainerTransportation
 “To transport vehicles internationally,APL LogisticsVASCOR
Automotive offers AutoDirectSM our secure door-to-door
container-based service which delivers the flexibility of
containerized transportation with the cost-efficiency rivaling
Roll-on / Roll-off (RORO) service.”
AutoDirectSM utilizes specially racked equipment that makes it
possible to securely ship several vehicles in the standard seafreight
container. Standout service include:
 40- or 45-foot intermodal containers equipped with BureauVeritas-
certified removable racking
 Customized container load design plans
 Carrier management
 Shipment booking
 Supervised container loading at factory or hub
 More secure alternative to RORO
 Over-the-road container transport
 Customs clearance
 Intermodal shipping supervision
 Final-mile delivery to showrooms
 Vehicle Distribution Centres
 APL LogisticsVASCOR Automotive will operate a network of
vehicle distribution centres .
 These centres provide various value-added services, including:
 Storage of vehicles
 Installation of accessories
 Repairs
 Claims management – assessment, processing and resolution of
damage claims
TATA MOTORS DISTRIBUTION COMPANY
LTD.
 It is a subsidiary ofTata Motors.
 It helps the company to provide delivery at the right place
and at the right time.
NEW STRATEGY
 Just like a bicycle, the Nano will be sold in kits that are
distributed and serviced by people who will assemble it for
the consumer.
 This could remove layers in distribution and service and
make the Nano available throughout India without a large
dealership network.
REACHING TO CUSTOMERS
 A car dealership or vehicle local distribution is a business that
sells new or used cars at the retail level, based on a dealership
contract with an automaker or its sales subsidiary.
 It employs automobile salespeople to sell their automotive
vehicles. It may also provide maintenance services for cars,
and employ automotive technicians to stock and sell
spare automobile parts and process warranty claims.
 Once the cars are delivered to the warehouses, it is
transferred to showrooms.
 The customers can go in the showroom and purchase the car.
SCM system of Automobile Industry
SCM system of Automobile Industry

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SCM system of Automobile Industry

  • 2. TATA MOTORS  Tata Motors Limited is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and a subsidiary of theTata Group.  Tata Motors Cars is a division ofTata Motors which produces passenger cars under theTata Motors marque.
  • 3.  Its products include passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. It is the world's seventeenth-largest motor vehicle manufacturing company, fourth-largest truck manufacturer and second-largest bus manufacturer by volume.
  • 4. TATA NANO  The Tata Nano is a city car manufactured byTata Motors, made and sold in India.  The Nano is the cheapest new car in the world today with a price of 100,000.
  • 5. PARTS OF A CAR 1. Body and main parts • Doors • Windows 2. Electrical and electronics • Audio/video devices • Charging system • Electrical supply system • Gauges and meters
  • 6. • Ignition system • Lighting and signaling system • Sensors • Starting system • Switches • Wiring harnesses • Miscellaneous 3. Interior • Floor components and parts • Other components • Car seat
  • 7. 4. Powertrain and chassis • Braking system • Engine components and parts • Engine cooling system • Engine oil system • Exhaust system • Fuel supply system • Suspension and steering systems • Transmission system 5. Miscellaneous auto parts • Air conditioning system (A/C) • Bearings • Hoses • Other miscellaneous parts
  • 8.
  • 9. FIRST TIER SUPPLIERS: SUPPLIERS PARTS Texspin Clutch Bearings Bosch Oxygen sensor, Gasoline injection system (diesel will follow), starter, alternator, brake system ContinentalAG Gasoline fuel supply system, fuel level sensor GKN Driveshafts Caparo Inner structural panels HSIAUTO Static sealing systems (Weather Strips)
  • 10. SUPPLIERS PARTS Delphi Instrument cluster Rane Madras Limited Steering Assembly FAG Kugelfischer Rear-wheel bearing Federal-Mogul Pistons, Piston rings, Spark plugs, Gaskets, Systems protection Denso Windshield wiper system (single motor and arm) Ficosa Rear-view mirrors, interior mirrors, manual and CVT shifters, washer system Freudenberg Engine sealing INA Shifting elements ITW Deltar Outside and inside door handles
  • 11. SUPPLIERS PARTS Johnson Control Seating Mahle Camshafts, spin-on oil filters, fuel filters and air cleaners Saint-Gobain Glass TRW Brake system Ceekay Daikin/Valeo Clutch sets Vibracoustic Engine mounts Visteon Air induction system ZF FriedrichshafenAG Chassis components, including tie rods Behr HVAC for the luxury version Dürr Lean Paint Shop
  • 12. CHASSIS COMPONENTS Tier 3 Tier 2 Tier 1 ZF Friedrichshafen AG Bentler AG Norsk Hydro
  • 13. 1. ZF FriedrichshafenAG, also known as ZF Group, is a German public company, specialising in engineering. It is primarily known for its design, research and development, and manufacturing activities in the automotive industry. It is a worldwide supplier of driveline and chassis technology for cars and commercial vehicles, along with specialist plant equipment such as construction equipment.
  • 14. 2. Benteler International AG is a management Holding Company, coordinating legally independent, internationally active business divisions :Automotive, Steel Pipes and Distribution. It provides raw materials for the chassis to ZF Friedrichshafen AG. 3. Norsk Hydro ASA is a Norwegian aluminium and renewable energy company. It is one of the largest aluminium companies in the world. Benteler Automotive purchased theAutomotive Structures business of the Norwegian company Norsk Hydro ASA in 2010.The business unit manufactures aluminum components for the automotive industry.
  • 15. DRIVESHAFT Tier 3 Tier 2 Tier 1 GKN Injectoplast BASF
  • 16. 1. GKN is a British multinational automotive and aerospace components company. GKN Driveline, the world’s leading manufacturer of automotive driveline components. It provides driveshafts toTATA. 2. Injectoplast Pvt. Ltd provides solutions for Modules and Systems made out of Engineering plastics components and assemblies. It provides raw materials to GKN.
  • 17. 3. The tier 3 suppliers of Injectoplast are:  BASFAG, Germany  Bassel Polyfins  Bayer A.G., Germany  Chevron Philips Chemical , Singapore  DSM Engineering Plastic, Netherlands  E. I. Dupont, USA  Elastogran  Exxonmobil  Hexion Specialty Chemicals, Germany  Machino Polymers Ltd
  • 18. ENGINE The engine consists of: • 2 cylinder petrol with multi-fuel injections(single injector) • Alternators. • Engine Control Unit.
  • 19.
  • 20. Tier 2 Tier 1 Bosch Kjn Aluminium (U.K.) Ovako ltd (Sweden)- Steel
  • 21. 1. Bosch is a German multinational engineering and electronics company. It is the world's largest supplier of automotive components. BOSCH supplier of all the three major components of the engine.  The 2 cylinder petrol with multi-fuel injections.  TheAlternators made of aluminium.  The ECU is made mostly of steel.
  • 22. 2. Ovako is a European producer of engineering steel for customers in the ball bearing, transportation and manufacturing industries. Ovako is one of the world’s largest manufacturers of seamless tubes for the bearing industry. It provides raw materials to Bosch. 3. KJN Aluminium provides raw materials to Bosch.
  • 23.
  • 24. BODY PANELS  Made of steel supplied by CAPARO a U.K. manufacture of steel.  Procam Logistics (has manufacturing hubs in Chennai, Bawal, Rudrapur, Jamshedpur, Sanand, Dewas, Pune)
  • 25. Wind Shield (Single) Teir 2 Tier 1 DENSO Madisonville Manufacturer
  • 26. 1. DENSO, a leading supplier of advanced automotive technology, systems and components for all the world's major automakers. It mostly follows a open door policy for suppliers. It supplies materials to TATA. 2. Manufacturers from Madisonville supply raw materials to DENSO.
  • 27. CLUTCH BEARING Tier 2 Tier 1 TEXSPIN VIZYONTEKSTIL TURIZM PVT.LTD (RINGS)
  • 28. 1. Texspin is one of the major contributors to the automotive industry which has carved out a niche for itself as a provider of unmatched innovative solutions and products to the automotive industry. It provides clutch bearings toTATA. 2. VizyonTekstilTurizm Pvt. Ltd. supplies raw materials toTexspin.
  • 29. PAINTING SOLUTION Tier 2 Tier 1 DURR NANHAI SHENGHANG PVT LTD (PAINT)
  • 30. AIR INDUCTION SYSTEM Tier 2 Tier 1 VISTEON CORP. GUANGZHOU KASENAUTO AIR CONDITION PARTS
  • 31. SEATING Tier 2 Tier 1 Johnson Controller Michel Thierry
  • 32.  Johnson Controls Inc. is an American company globally offering products and services to optimize energy and operational efficiencies of buildings, automotive batteries, electronics and interior systems for automobiles.  MichelThierry is a group manufacturers automotive fabrics, leathers and covers.The companies product include warps and wefts, velvets, knits, tricots and plaits. It serves car manufacturers ,as well as manufacturers of interior parts, such as seats, door pannels and interior trim world wide.
  • 35. PRESS SHOP  The first shop in the manufacturing process, the Press Shop is responsible for pressing the outer and inner body panels of the vehicle.  The birth process of each car starts at the Press Shop.  Large body parts are formed here, including sides, roof, doors or floor parts, from which the car body is welded later.
  • 36.
  • 37. BODY SHOP  Linked directly to the Press Shop, pressed-panels are welded together to create complete body shells.  First, the floor pan is positioned properly, then the left and right quarter panels are positioned and welded to floor structure.  This step is followed by adding the front/rear door pillars, the body side panels, rear deck, hood and roof.  The entire process is typically executed by robotic machines.
  • 38.
  • 39. PAINT SHOP  Before painting the vehicle, skilled workers look for dents, abrasives or other deformations that could create a finishing issue when undergoing the painting process.  Once this step is completed, the car is automatically "dipped" with primer.  Which is followed by a layer of undercoat and dried in a heated paint bay.  Once the primer/undercoat process is finished, the car is again "dipped" with the base coat and again dried before moving the assembly to the next stage.
  • 40.
  • 41. ASSEMBLY SHOP  Bare painted car bodies arrive at the assembly shop, where a process of fitting of various parts and Engine is carried out resulting in a completely assembled car.  There, all of the internal components are integrated with the body.These components include: instrumentation, wiring systems, dash panels, interior lights, seats, door/trim panels, headliner, radio, speakers, glass, steering column, all weather-striping, brake and gas pedals, carpeting and front/rear fascias.
  • 42.  Once the car is rolling on its own, it's driven to the final quality control point, inspected and placed in a waiting line for transportation to its final dealer destination.
  • 43.
  • 45. APL Logistics VASCOR Automotive Ltd.  RailTransport  “ From a strategic standpoint,APL LogisticsVASCOR Automotive will accelerate the auto sector’s adoption of rail for finished vehicle distribution within India. For OEMs operating in India,APL LogisticsVASCOR Automotive is introducing AutoLinxSM, our unique and innovative rail-based solution that ensures reliable, damage-free and cost-efficient distribution of finished vehicles across the country.”
  • 46. AutoLinxSM offers a complete door-to-door service, which includes:  Collection of finished vehicles from OEM plants  Vehicle loading and unloading at terminals  Long distance rail haulage of vehicles on a specifically built wagons  Delivery to final destination  Tracking and tracing of shipments  Reporting of KPI, damage rates, repair services
  • 47.
  • 48.  ContainerTransportation  “To transport vehicles internationally,APL LogisticsVASCOR Automotive offers AutoDirectSM our secure door-to-door container-based service which delivers the flexibility of containerized transportation with the cost-efficiency rivaling Roll-on / Roll-off (RORO) service.”
  • 49. AutoDirectSM utilizes specially racked equipment that makes it possible to securely ship several vehicles in the standard seafreight container. Standout service include:  40- or 45-foot intermodal containers equipped with BureauVeritas- certified removable racking  Customized container load design plans  Carrier management  Shipment booking  Supervised container loading at factory or hub  More secure alternative to RORO  Over-the-road container transport  Customs clearance  Intermodal shipping supervision  Final-mile delivery to showrooms
  • 50.
  • 51.  Vehicle Distribution Centres  APL LogisticsVASCOR Automotive will operate a network of vehicle distribution centres .  These centres provide various value-added services, including:  Storage of vehicles  Installation of accessories  Repairs  Claims management – assessment, processing and resolution of damage claims
  • 52. TATA MOTORS DISTRIBUTION COMPANY LTD.  It is a subsidiary ofTata Motors.  It helps the company to provide delivery at the right place and at the right time.
  • 53. NEW STRATEGY  Just like a bicycle, the Nano will be sold in kits that are distributed and serviced by people who will assemble it for the consumer.  This could remove layers in distribution and service and make the Nano available throughout India without a large dealership network.
  • 54. REACHING TO CUSTOMERS  A car dealership or vehicle local distribution is a business that sells new or used cars at the retail level, based on a dealership contract with an automaker or its sales subsidiary.  It employs automobile salespeople to sell their automotive vehicles. It may also provide maintenance services for cars, and employ automotive technicians to stock and sell spare automobile parts and process warranty claims.  Once the cars are delivered to the warehouses, it is transferred to showrooms.  The customers can go in the showroom and purchase the car.