Credenz ‘17 biz tech finals

CREDENZ ‘17
BIZ TECH FINALS
-BY
PISB TEAM

Congratulations to the Finalists!!
*A round of applause for the finalists*

Acknowledgements
● Dr P.T. Kulkarni
● Dr Rajesh Ingle
● Mr. Amar Buchade

A BIG THANKS TO ALL OF OUR SPONSORS

EVENT PARTNER WORKSHOP PARTNER

An Overview
● Round 1: Clockwise Pounce and Bounce( 6 Questions)
● Round 2: Sach Kadwa Hota Hai (10 Questions written)
● Round 3: Hamaare Zamane Mein (6 Questions)
● Round 4: Derail (6 Questions)
● Round 5: Anticlockwise Pounce and Bounce(6 Questions)

Round 1: Clockwise Pounce and Bounce
● 6 Questions
● Infinite Pounce and Bounce
● +10 on a correct pounce with both parts of answers(if present)
● -10 on an incorrect pounce
● +10 on a correct bounce

Question 1.
● In 1977, William S. Doyle, Deputy Commissioner of the New York State
Department of Commerce hired advertising agency Wells Rich Greene to
develop a marketing campaign for New York State. Doyle also recruited Milton
Glaser, a productive graphic designer to work on the campaign and create a
design based on Wells Rich Greene's advertising campaign.
● As the idea developed he decided to stack two of the characters above the other
two, later stating that he may have been a "subliminally" influenced by Robert
Indiana's LOVE pop art image.
● Glaser expected the campaign to last only a couple months and did the work pro
bono. The innovative pop-style icon became a major success and has continued
to be sold for years.
● The image became especially prominent following the September 11 attacks on
the city, which created a sense of unity among the populace.
What was the idea?

Question 2.
X Limited owned a car and aero engine manufacturing business founded in 1904.
● In the late 1960s, X Limited became hopelessly crippled by its mismanagement of
development of its advanced RB211 jet engine and the consequent cost overruns. In 1971
their financial collapse was dealt with by sale, at a price which took some years to negotiate,
of the entire business to a new government-owned company X (1971) Limited.
● In 1971 X Limited was nationalised by the British Government for their strategically important
aero engine manufacturing division.
● In 1973, the British government sold the X car business to allow nationalised parent X (1971)
Limited to concentrate on jet engine manufacture.
● In 1977 X(1971) Limited, given the necessary consent, was renamed X Limited(Yes
*renamed*). It remained nationalised until 1987 when, renamed X plc, the government sold
its shares to the public. Today it owns and operates X's principal business though it is no
longer listed on the stock exchange. Instead it has been a subsidiary of a listed holding
company currently X Holdings plc since 2003.
Identify X.

Question 3.
________ was founded in 1968 by Lord Oswell E. Spencer, Sir
Edward Ashford, and Dr. James Marcus after the discovery of the
Progenitor virus the previous year. Another starting member
(though not considered a co-founder) was Marcus' student
Brandon Bailey, who was with Marcus and Spencer when they first
discovered the Stairway of the Sun flower.
__________ was a giant conglomerate which operated ruthlessly
as a major international player in a number of markets; including
pharmaceuticals and medical equipment, as well as top-secret
operations utilizing genetic engineering and biological weaponry.
A subsidiary of _________ Corporation operated as a malevolent
paramilitary organization. This division of the company maintained
a highly trained security force capable of rescue, performing
reconnaissance, and conducting all paramilitary operations.

Question 4.
Connect all the mentioned events -(this is a non-exhaustive list)
● Google's Orkut displayed its name as 'yogurt'.
● All featured videos on the UK and Australian homepages, and later, all international
homepages, of YouTube linked to a video of Rick Astley's song “Never Gonna Give You
Up".
● Project Virgle, a joint venture project of Google with Virgin Group to establish a
permanent settlement on Mars.
● Google Translate for animals BETA.
● Auto-Awesome Photobombs with David Hasselhoff on Google+.
● Pac-Man view on Google maps.

Answer 4.
All of them are April Fool’s Jokes played by Google

Question 5.
The person in the video is Kyle Craven.
Craven's popularity originated from his high school yearbook photo
posted to the social news website Reddit by his friend Ian Davies on
January 24, 2012 at 2:15 UTC. It quickly became a popular Image macro
on social media networks like Facebook and Twitter, and was turned into
T-shirts, stuffed animals and novelty items sold by Walmart and Hot
Topic. Volkswagen and other companies paid to use his picture in their
advertising campaigns.
How is he popularly known as?

Question 6.
In Japanese X means "Great Lord".
It is a title applied by foreigners to the Shogun of Japan in power between 1857 and 1868. The
term was widely used in 19th century, U.S. President Abraham Lincoln was humorously
referred to as "The X" by his aides John Nicolay and John Hay.
The term spread to the business community, where it has been used ever since.
Which term are we referring here?

Round 2:Sach Kadwa Hota Hai
● This is a written round.
● 10 questions
● Honest slogans will be provided on screen
● You have to guess the brands in these questions
● +5 on each correct brand

Round 3:Hamaare Zamane Mein
● 6 Questions
● This is an only pounce round
● You will be shown old ads of products by company
● The first slide of the question will contain the ad itself
● If you know the answer you may pounce for +10 ,get it wrong -10
● The second slide of the question will contain a paragraph on the company
● If you know the answer you may pounce for a +5, get it wrong -5

Question 1.
Slide 1:
On Pounce :
+10/-10

Question 1.
Slide 2: On Pounce +5/-5
X is a brand of beauty and health care products, currently owned by parent company the
multinational corporation Y.
X was invented in the United States as a patent medicine by pharmacist Theron T. Pond
(1800–1852) of Utica, New York, in 1846.
By the twentieth century, the company's main emphasis was selling cosmetics products. The
"X Vanishing Cream" and the "X Cold Cream" were created, marking the entrance of X
products into the facial care industry. Today X is sold around the world. Its largest markets
are in Spain and in Asia, including India, Japan and Thailand.
In India, nowadays this brand X is celebrated as a brand for “well grounded, self assured and
confident” women, it also helps them get selfie ready.

Answer 1.
Pond’s by Unilever

Question 2.
Slide 1:
On Pounce
+10/-10

Question 2.
X is a company which was previously owned by a company in the U.S.
X , formerly Union Carbide India Limited, is the flagship company of the B.M. Khaitan
Group.
The company also produces and markets tea. The Group's operating facilities are
located at Kolkata, Chennai, Hyderabad, NOIDA, Gurgaon and Navi Mumbai.
By the time of the Bhopal Disaster in 1984, the company was ranked twenty-first in
size among companies operating in India. It had revenues of Rs 2 billion .
X is known as X Industries India Ltd in India , Nepal & Bhutan as the Energizer still has
the rights to the X brand.

Question 3.
Slide 1:
On Pounce
+10/-10

Question 3.
X is a brand of personal care products, owned by the multi-national corporation Procter &
Gamble (P&G).
X is based in Boston, Massachusetts, United States.
The James Bond film Goldfinger features a X Slim 195 Adjustable twist to open (TTO) which
contains the homing device Bond used while aboard the title character's private jet.
In laser research and development, a "X" is a non-standard measurement used as a rough
estimate of a particular device's penetrative ability; a "four-X laser", for example, can burn
through four X blades.

Question 4.
Slide 1:
On Pounce
+10/-10

Question 4.
X is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in 1903.
X is one of two major motorcycle manufacturers to survive the Great Depression.
Noted for a style of customization that gave rise to the chopper motorcycle style.
X also has an Indian connect as it has a manufacturing plant in Bawal, India.
Besides motorcycles, the company licenses and markets merchandise under the X brand,
among them apparel, home decor and ornaments, accessories, toys, and scale figures of its
motorcycles, and video games based on its motorcycle line and the community.
During the first World War ,X was a major supplier of motorcycles to the allied powers.

Question 5.
Slide 1:
On Pounce
+10/-10

Question 5.
X was developed in 1879 by Joseph Lawrence, a chemist in St. Louis, Missouri.
X, for instance, was invented in the nineteenth century as powerful surgical antiseptic. It was
later sold, in distilled form, as both a floor cleaner and a cure for gonorrhea.
But it wasn't a runaway success until the 1920s, when it was pitched as a solution for "chronic
halitosis".
Originally marketed by the Lambert Pharmacal Company which later became Warner-
Lambert, X has been manufactured and distributed by Johnson & Johnson since that
company's acquisition of Pfizer's consumer healthcare division in late December 2006.
Id X.

Question 6.
Slide 1:
On Pounce
+10/-10

Question 6.
On August 28, 1907, James Casey founded the American Messenger Company with Claude Ryan in Seattle,
Washington , capitalized with $100 in debt. Most deliveries at this time were made on foot and bicycles were
used for longer trips.
In 1919 the company expanded for the first time outside of Seattle to Oakland, California and changed its
name to X.
Now, X is the world's largest package delivery company and a provider of supply chain management solutions.
The global logistics company is headquartered in the city of Sandy Springs, Georgia, United States.
X delivers more than 15 million packages per day to more than 7.9 million customers in more than 220
countries and territories around the world.
X is known for its trademark brown delivery trucks and uniforms, hence the company nickname "Brown".
Give X.

Answer 6.
United Parcel Service
(ups)

Round 4: Derail
● There are 6 questions in this round.
● In this round, a team can challenge any other team once for answering the question.
● +5/-0 if the challenging team answers the question.
● +10/-10 if the challenged team answers the question.
● A team can be challenged only once.

Question 1.
X was founded as “Anonima Lombarda Fabbrica Automobili”.
The company that became X was founded as Società Anonima Italiana Darracq (SAID) in
1906 by the French automobile firm of Alexandre Darracq, with Italian investors.
X has competed successfully in Grand Prix motor racing, Formula One, sportscar racing,
touring car racing, and rallies. It has competed both as a constructor and an engine supplier,
via works entries, and private entries.
The first racing car was made in 1913, three years after the foundation of the company, and
X won the inaugural world championship for Grand Prix cars in 1925.
Enzo Ferrari founded the Scuderia Ferrari racing team in 1929 as an X racing team, before
becoming independent in 1939.
It holds the world's title of the most wins of any marque in the world.
Id X.

Question 2.
•X is an American multinational conglomerate holding company.
•The company wholly owns GEICO, Long & Foster, BNSF Railway, Lubrizol, Fruit of the Loom,
Helzberg Diamonds, FlightSafety International, Pampered Chef, and NetJets, and also owns
26.7% of the Kraft Heinz Company, and significant minority holdings in American Express
(17.15%), The Coca-Cola Company(9.4%), Wells Fargo(9.9%), IBM (6.9%) and Apple (2.5%).
• The company is known for its control and leadership by Y, who is the company's Chairman of
the Board, President, and Chief Executive Officer, and Charlie Munger, the company's Vice-
Chairman of the Board of Directors.
• This year, X surprisingly was ranked 2nd, which is higher than ever before for it on the
Fortune 500 list with a revenue of $223,604 million.
Give X and Y.

Answer 2.
X- BERKSHIRE HATHAWAY INC.
Y- Warren Buffett

Question 3.
X, was an Indian industrialist.
Born into one of the largest business families of India, he oversaw the diversification of his
group into textiles, petrochemicals and telecommunications. He was one of the first Indian
industrialists to expand abroad, setting up plants in South East Asia, the Philippines and Egypt.
His death on 1 October 1995 at the age of 52 left his young son in charge of his group of
companies.
A special commemorative stamp has been released by government of India in the name of X
on 14 January 2013, honouring him as "India's first global industrialist".
His Group instituted the ‘X Scholarships’ in his memory. Every year more than 40 scholars
from among six Indian Institutes of Management, seven Indian Institutes of Technology, Birla
Institute of Technology and Science and Faculty of Management Studies (Delhi)receive this
scholarship. From the 2012–13-year onwards, this scholarship was extended to 4 law
campuses as well.
Identify X.

Question 4.
X is a privately held company based in Billund, Denmark.
In February 2015, X replaced Ferrari as Brand Finance's "world's most powerful brand".
X Group's motto is" det bedste er ikke for godt" which means roughly "only the best is the
best" (more literally "the best is never too good").
X has designed games for all Windows, Linux and Mac OS.
But we all know this company for some other exciting reasons and it has been an integral
part of our childhood.
Find X.

Question 5.
X is a distilled beverage composed primarily of water and ethanol, sometimes with traces of impurities and flavorings.
Being an informal term, the “Y" has no established definition. However, the general definition tends to include the following
states as significant producers and consumers of X:
Most of the Nordic states (Finland, Sweden, Norway and Iceland), Baltic states (Latvia, Estonia, and Lithuania) ,Russia,
Poland, Belarus, Ukraine
The few EU countries of the Y produce over 70% of the EU's X.
The southern boundary of the “Y" roughly corresponds to the −2 °C January isotherm. With the exception of Poland,
Ukraine, and some regions of southern Russia, cultivation of grapes is impossible or very difficult there.
Sometimes the term “Y" is used while referring exclusively to the Slavic countries of Central and Eastern Europe, as they
are the historical homeland of X as before the 19th century, it was considered very much a "people's drink" being
common among the peasants at that time.
Id X and Y.

Answer 5.
X - Vodka
Y- The Vodka Belt

Question 6.
"Live for Now", also known as "Live for Now Moments Anthem" ,is a 2017 short film commercial for X
featuring Y and the song "Lions" by Skip Marley.
The advertisement was pulled by the company one day after its distribution due to criticism. The
company released a statement, saying:
“X was trying to project a global message of unity, peace and understanding Clearly we
missed the mark, and we apologize. We did not intend to make light of any serious issue. We are
removing the content and halting any further rollout. We also apologize for putting Y in this position”.
The advertisement's creators have been widely criticized on social media and by media outlets for
attempting to capitalize on imagery imitating protests in the Black Lives Matter movement, including
Taking a Stand in Baton Rouge, the iconic image of a woman who approached heavily armed police
alone and was arrested in a Baton Rouge protest in July 2016.
Id X and Y.

Answer 6.
X- PEPSI
Y- Kendall Jenner

Round 5: Anticlockwise Pounce &
Bounce
● 6 Questions
● Infinite Pounce and Bounce
● +10 on a correct pounce with both parts of answers(if present)
● -10 on an incorrect pounce
● +10 on a correct bounce

Question 1.
1-Click, also one-click or one-click buying, is the technique of allowing customers to make
online purchases with a single click, with the payment information needed to complete the
purchase having been entered by the user previously.
The United States Patent and Trademark Office issued the patent for this technique to X in
September 1999. X also owns the " 1-Click" trademark.
The US patent of X expired on September 11, 2017.
X, in 2000 licensed 1-Click ordering to Y for use on its online store and they have been using it
extensively for many of their stores and apps over the years.
Id X and Y.

Question 2.
X's logo was designed by Stanford computer science professor Vaughan Pratt.
While not having designer chops, Pratt managed to come up with a ingenious
design by making X's logo into a rotationally symmetric ambigram, which is a
typographic design that spells a word out in various directions.
Here, he constructed the design that no matter what direction you twist and turn
it, you can still read the word “Y”.
The initial version of the logo was orange and had the sides oriented horizontally
and vertically, but it was subsequently rotated to stand on one corner and re-
colored purple, and later blue.
Give X and Y.

Answer 2.
X= SUN Microsystems
Y= SUN

Question 3.
What does this map signify?

Answer 3.
Map of Global Usage of Duolingo app (i.e which region tries to learn which language the
most)

Question 4.
•X is a multi-platform, free software BitTorrent client that includes an integrated media
player. The applications provide a free alternative to subscription-based video
streaming services (such as Netflix). It uses sequential downloading to stream video
listed by several torrent websites (although other trackers can be added and used
manually).
•X became the subject of mainstream media attention for its ease of use, with PC
Magazine and CBS News likening X to Netflix, and noting its obvious advantages over
Netflix such as the size of its library, and the recent selections available .Caitlin Dewey
of the Washington Post said it may have been an attempt to make the normally
"sketchy" ecosystem of torrents more accessible by giving it a clean modern look and
an easy-to-use interface.
•ID X.

Question 5.
Definition of X: A person who wears Y and refuses to remove it when directly interacting
with other people, private gatherings, or public events. The general belief is that these people
are photographing, recording, Googling, and Facebooking the people they're interacting with
instead of focusing on the conversation or acting like a human being. In extreme cases this
word is directly synonymous with stalker or creeper.
In April, an online war erupted when East Village restaurant Feast kicked out Y user Katy
Kasmai after she refused to remove her Y. Kasmai vented online, and hundreds of Y
groupies rallied against Feast on Google, accusing the eatery of discriminating “against
people who are into new technology.”
Feast co-owner Brian Ghaw is unapologetic. He says Feast’s no-Y policy is for guests’ peace
of mind. “They just felt uncomfortable about having somebody who could potentially
videotape them,” explains Ghaw. “If someone were sitting at a table with their smartphone
constantly pointing in a certain direction and you didn’t know what they were doing with it,
you’d feel pretty uncomfortable as well.”
ID X&Y.

Answer 5.
X= Glasshole
Y= Google Glasses

Question 6.
_________ is an American lifestyle and performance footwear company for men, women and
children. Headquartered in Manhattan Beach, California, the brand was founded in 1992.
__________’s early products were utility-style boots and skate shoes; the company has since
diversified to include thousands of athletic and casual styles for men, women, and children as
well as performance shoes.
________ makes an effort to maintain its brand image by using celebrity-driven advertising,
and has promoted its product with multi-platinum recording artist Meghan Trainor, TV
personality Brooke Burke-Charvet, model, actress Kelly Brook and South Korean boyband
EXO & Girl Group Sistar, boxer Sugar Ray Leonard to name a few.
But like basically every other "toning" shoe manufacturer claiming its product can burn
calories and firm thighs with each step, _________’s line of Shape-Ups shoes do nothing of
the sort. In 2012, ___________ reached a $40 million settlement with the Federal Trade
Commission for making scientifically unfounded claims about its sneakers.
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