Scholarly video journals to increase
productivity in research and education

             Moshe Pritsker, Ph.D.
               CEO, co-founder
One day in the lab at Princeton...




ES cells were maintained in serum-free culture without feeder cells. ES cells were
plated onto gelatin-coated plates in N2B medium and were passaged every 2–4
days. Dissociated cells were harvested in N2B medium, pelleted, resuspended in
N2B and replated directly.
How far a graduate student will go
      to reproduce one experiment?




From NJ to Scotland….
Cost: 2 months of work, travel, reagents…. ~ $10,000 to reproduce one experiment
Productivity in biological
           research and education

                       Publish




Do new research                     Learn technology
More than 60% (!!!!) of published studies
          are not reproducible




2011, Bayer’s project, testing 67 studies published in reputable science journals
Low reproducibility – what is the reason?



- Cheating?
- Bad writing?
- Difficult to understand what is written?




                         ?
Scientific article – all same from 1665


                           1665: Philosophical Transactions of
                           the Royal Society



                           2012: what’s new?

                           - Color figures
                           - Online browsing and search


                           Basic structure is the same
Traditional Scientific Article


Position the metaphase spindle at 3 o’clock and hold
it with holding pipette. Apply piezo pulses to penetrate
the zona pellucida. Touch the metaphase plate with
the enucleation pipette. Aspirate the spindle and
withdraw the pipette.

What does it say???

How can it be used for research or teaching???
1 picture vs. 1,000 words

        Text article                  Real life

Position the metaphase spindle
at 3 o’clock and hold it with
holding pipette. Apply piezo
pulses to penetrate the zona
pellucida. Touch the metaphase
plate with the enucleation pipette.
Aspirate the spindle and
withdraw the pipette.
New approach: publish science using
           video online


           Text doesn’t work?


            Show it in video!


   Create new type of science journal:
             video journal
New Scientific Article = Video + Text
Structure of scientific video-article

       1. Abstract                 2. Introduction




3. Experimental procedure      4. Discussion of results
Why scientist publish in video journal

-   Publication – JoVE is a peer reviewed scientific journal
-   Prestigous Editorial Board; indexed in PubMed and Medline
-   Video articles are from top universities (Harvard, MIT, Yale, NIH, ...)
-   Easy to create - JoVE films videos in authors‘ labs
JoVE video article




Niiyama, H., Huang, N. F., Rollins, M. D., Cooke, J. P., Murine Model of Hindlimb Ischemia
http://www.jove.com/details.stp?id=1035 doi: 10.3791/1035. J Vis Exp. 23 (2009).

January 2009: published
March 2012: unique views – 63,000; citations in other journals – 24.
Publication growth




2012: rate of publication 50 video articles per month
Usage growth – web traffic




• 275,000 unique visitors per month
• 80% from academic instituitions
Subscription growth




Subscribers: universities, colleges and pharma/biotech companies
Institutional Subscribers

March 2012: ~350 institutions subscribed. Examples:

USA: Harvard, MIT, Yale, Princeton, Stanford, Caltech, Berkeley, NIH, ….

Canada: McGill, Toronto, Calgary, Queens, Guelph, Waterloo, …

UK: Edinburgh, Manchester, Leicester, Kings College, …

Germany: Max Planck Institute, MDC Berlin, U. Frankfurt, ….

Sweden: Karolinska Institute, Uppsala, Chalmers, University of Agriculture, ….

Israel: Hebrew University of Jerusalem, Tel Aviv, Technion, Weizmann Institute, ….

Australia: Newcastle, Queensland, Melbourne, New South Wales, …

Taiwan: National Taiwan University, Academica Sinica, National Health Research, …

Korea: Yonsei, KAIST, Korean Institute of Science and Technology
Example of usage: Yale University
 ~450 unique visitors per month
JoVE current status

Published 60 montly issues, ~2,000 video-articles since Oct. 2006

First video journal indexed in PubMed and Medline

Current rate of publication: 50 video-articles per month across 5 sections:

    JoVE
    JoVE Neuroscience
    JoVE Immunology and Infection
    JoVE Bioengineering
    JoVE Translational and Clinical Medicine
    JoVE Applied Physics (from July 1)

    10 new articles per each section every month

Journal Traffic: >250,000 unique visitors per month

375 institutions subscribed
How video publication works -
we film your video in your lab
Videographer Network




Countries covered: USA, UK, Canada, Germany, Holland, Austria, Switzerland,
Sweden, France, Israel, Japan and Australia
Video article production process




  Text
Protocol                 Editing


             Filming               Publication
What users say

Dr. Maria Toledo-Rodriguez, University of Nottingham
By having the video protocol ... anybody can quickly learn the
technique whenever it is convenient for her/him saving them lots of
time, money and frustrations.



Dr. Rich Condit, University of Florida
You can't figure out how to do this stuff just from reading the literature,
you have to have somebody show you ... this is amazing!



Lalitha Chandrasekher, PhD student, Georgetown University
Thank you for creating and developing such an astounding resource for
scientists! This is truly going to rapidly advance progress in all fields of
research and the potential applications are endless.
ROI – how much money video journal can
        save for one institution




Cost: 2 months of work, travel, reagents…. ~ $10,000 to reproduce one experiment
100 cases per year per institution
Total: ~$1,000,000
What do you want for your users?




                         OR

Scholarly video journals to increase productivity in research and education

  • 1.
    Scholarly video journalsto increase productivity in research and education Moshe Pritsker, Ph.D. CEO, co-founder
  • 2.
    One day inthe lab at Princeton... ES cells were maintained in serum-free culture without feeder cells. ES cells were plated onto gelatin-coated plates in N2B medium and were passaged every 2–4 days. Dissociated cells were harvested in N2B medium, pelleted, resuspended in N2B and replated directly.
  • 3.
    How far agraduate student will go to reproduce one experiment? From NJ to Scotland…. Cost: 2 months of work, travel, reagents…. ~ $10,000 to reproduce one experiment
  • 4.
    Productivity in biological research and education Publish Do new research Learn technology
  • 5.
    More than 60%(!!!!) of published studies are not reproducible 2011, Bayer’s project, testing 67 studies published in reputable science journals
  • 6.
    Low reproducibility –what is the reason? - Cheating? - Bad writing? - Difficult to understand what is written? ?
  • 7.
    Scientific article –all same from 1665 1665: Philosophical Transactions of the Royal Society 2012: what’s new? - Color figures - Online browsing and search Basic structure is the same
  • 8.
    Traditional Scientific Article Positionthe metaphase spindle at 3 o’clock and hold it with holding pipette. Apply piezo pulses to penetrate the zona pellucida. Touch the metaphase plate with the enucleation pipette. Aspirate the spindle and withdraw the pipette. What does it say??? How can it be used for research or teaching???
  • 9.
    1 picture vs.1,000 words Text article Real life Position the metaphase spindle at 3 o’clock and hold it with holding pipette. Apply piezo pulses to penetrate the zona pellucida. Touch the metaphase plate with the enucleation pipette. Aspirate the spindle and withdraw the pipette.
  • 10.
    New approach: publishscience using video online Text doesn’t work? Show it in video! Create new type of science journal: video journal
  • 11.
    New Scientific Article= Video + Text
  • 12.
    Structure of scientificvideo-article 1. Abstract 2. Introduction 3. Experimental procedure 4. Discussion of results
  • 13.
    Why scientist publishin video journal - Publication – JoVE is a peer reviewed scientific journal - Prestigous Editorial Board; indexed in PubMed and Medline - Video articles are from top universities (Harvard, MIT, Yale, NIH, ...) - Easy to create - JoVE films videos in authors‘ labs
  • 14.
    JoVE video article Niiyama,H., Huang, N. F., Rollins, M. D., Cooke, J. P., Murine Model of Hindlimb Ischemia http://www.jove.com/details.stp?id=1035 doi: 10.3791/1035. J Vis Exp. 23 (2009). January 2009: published March 2012: unique views – 63,000; citations in other journals – 24.
  • 15.
    Publication growth 2012: rateof publication 50 video articles per month
  • 16.
    Usage growth –web traffic • 275,000 unique visitors per month • 80% from academic instituitions
  • 17.
    Subscription growth Subscribers: universities,colleges and pharma/biotech companies
  • 18.
    Institutional Subscribers March 2012:~350 institutions subscribed. Examples: USA: Harvard, MIT, Yale, Princeton, Stanford, Caltech, Berkeley, NIH, …. Canada: McGill, Toronto, Calgary, Queens, Guelph, Waterloo, … UK: Edinburgh, Manchester, Leicester, Kings College, … Germany: Max Planck Institute, MDC Berlin, U. Frankfurt, …. Sweden: Karolinska Institute, Uppsala, Chalmers, University of Agriculture, …. Israel: Hebrew University of Jerusalem, Tel Aviv, Technion, Weizmann Institute, …. Australia: Newcastle, Queensland, Melbourne, New South Wales, … Taiwan: National Taiwan University, Academica Sinica, National Health Research, … Korea: Yonsei, KAIST, Korean Institute of Science and Technology
  • 19.
    Example of usage:Yale University ~450 unique visitors per month
  • 20.
    JoVE current status Published60 montly issues, ~2,000 video-articles since Oct. 2006 First video journal indexed in PubMed and Medline Current rate of publication: 50 video-articles per month across 5 sections: JoVE JoVE Neuroscience JoVE Immunology and Infection JoVE Bioengineering JoVE Translational and Clinical Medicine JoVE Applied Physics (from July 1) 10 new articles per each section every month Journal Traffic: >250,000 unique visitors per month 375 institutions subscribed
  • 21.
    How video publicationworks - we film your video in your lab
  • 22.
    Videographer Network Countries covered:USA, UK, Canada, Germany, Holland, Austria, Switzerland, Sweden, France, Israel, Japan and Australia
  • 23.
    Video article productionprocess Text Protocol Editing Filming Publication
  • 24.
    What users say Dr.Maria Toledo-Rodriguez, University of Nottingham By having the video protocol ... anybody can quickly learn the technique whenever it is convenient for her/him saving them lots of time, money and frustrations. Dr. Rich Condit, University of Florida You can't figure out how to do this stuff just from reading the literature, you have to have somebody show you ... this is amazing! Lalitha Chandrasekher, PhD student, Georgetown University Thank you for creating and developing such an astounding resource for scientists! This is truly going to rapidly advance progress in all fields of research and the potential applications are endless.
  • 25.
    ROI – howmuch money video journal can save for one institution Cost: 2 months of work, travel, reagents…. ~ $10,000 to reproduce one experiment 100 cases per year per institution Total: ~$1,000,000
  • 26.
    What do youwant for your users? OR