Pavel Kulagin discussed scaling mobile automation at Badoo. He covered first implementing tests and problems encountered, increasing test amounts while maintaining a proper test pyramid with more integration and unit tests than UI tests. Kulagin emphasized helping rather than obstructing others and calculating time saved. Tips included treating automation code like production, supporting parallelization, smart test runs, documentation and easy setup. Mythbusting dispelled ideas that 100% functionality can be automated or all tests require real devices. The key is decreasing flakiness, increasing speed, and creating an easy to use tool while supporting developers and QA.