This document discusses the role and activities of an organization within a startup ecosystem. It asks what the organization currently does, including what programs it runs to promote its goals. It considers whether the organization could do more, such as programs to strengthen different parts of the ecosystem and link them together. Examples of potential programs discussed are a talent exchange and an inn demand program. The document raises questions about how such programs could be implemented, whether the organization would run them itself or partner with others, how they would be funded, and how participation could be incentivized. It concludes by asking where the organization may be in five years.