Slides describing the SBRI challenge on changing behaviour to reduce the impact of obesity and alcohol related disease. For more info see http://www.london.nhs.uk/sbri

1. Changing Behaviour to reduce the
impact of obesity and alcohol
related diseases
Claire McDonald – Behaviour Change Lead, London
Health Programmes
Johanna Ejbye – Innovation Lead,
NHS London

2. The competition: an overview
• A total of £2 million is available for the competition
• Phase 1 (Feasibility Phase): We expect to select 8-12 projects with
a total sum of funding available of up to £800,000.
• Phase 2 (Prototype Development Phase): the remaining 1.2 million
will be used to support a number of projects in Phase 2, we are
expecting for this to be up to 4 projects
• You must enter Phase 1 to be eligible for entry into Phase 2
• Closing date for applications is 12 noon, 1 June 2012
• Details for how to apply can be found on www.london.nhs.uk/sbri

3. Competition partners
• The Department of Health is the funding
organisation
• NHS London will manage the competition
process
• London Health Programmes can offer
guidance to successful applicants and provide
links to healthcare organisations that serve
London.

4. What is behaviour change

5. Multiple interventions
Many causes of are needed for
ill health successful
interventions
Makes sense that multiple parties and agencies are required for
successful long-term behaviour change
Technology could be added at any stage to help sustain long-term
behaviour change

6. Technology already being used to change
behaviour

7. Who can use technology to influence
behaviour change?
• Basically everyone...
...retailers, employers, community groups, local
authorities, charities, social enterprises, faith
groups, government, NHS and health services,
third sector organisations, statutory bodies,
foundations, schools, colleges, universities,
nurseries, online forums, social media
networks...
everyone could use technology to influence
their behaviour

8. A number of health related behaviour
change programmes running
• We are hoping that
technology developed
will complement the work
that the NHS and local
authorities are already
delivering

9. The issue…alcohol
• In 2011 there were 1 million alcohol related
admissions to hospital costing the NHS in
England £2.7 billion
• We have increased the amount we drink
- 2004 9.4 litres per person per year
- 2011 11.7 litres per person per year
• In London alone 2.4 million people drink at
harmful and hazardous levels – there are 8
million people in London

10. The issue…obesity
• 60% of the adults in the UK BMI Classification
are overweight or obese < 18.5 underweight
18.5–24.9 normal weight
25.0–29.9 overweight
• A third of 10 -11 years olds 30.0–34.9 class I obesity
are overweight or obese 35.0–39.9 class II obesity
class III
≥ 40.0
obesity
• If this rate continues by 2050
60% of the total population
will be obese

11. Competition challenge statement
• We are looking for technological solutions that can help
change behaviour in order to reduce the impact of obesity and
alcohol related diseases.
• Specifically, we are looking for ideas that will enable
behaviour change in everyday life. The technology must be
easy to use and whilst it may at first seem novel, it will be
designed with the aim of merging seamlessly into everyday
life.
• All applications will need to demonstrate how the technology
would fit into the lives of busy Londoners - or other urban
dwellers across England. They will also need to demonstrate
the affordability/cost effectiveness of the proposed technology.

12. Competition time lines
Competition launch 28 March 2012
Information event 12 April 2012
Deadline for Phase 1 applications 12 noon, 1 June
2012
Phase 1 contracts awarded July 2012
Phase 1 contracts delivered January 2013
Phase 2 competition launch February 2013

13. Phase 1 will have up to £800,000 available
• In scope
• Technologies that will enable behaviour change in everyday life,
that are easy to use, affordable and that can be developed to fit
into the lives of busy Londoners - or other urban dwellers across
England.
• Technology ideas can be owned by the individual or work
through organisations such as healthcare providers, local
authorities, retailers and transport providers.
• Out of scope
• Strategies for how the NHS should influence behaviour change
• Solutions without a clear technology focus
• Solutions with no clear route to market

14. Phase 1 – application form
• Title and description of proposed idea/
technology
• Technical project summary
• Current state of the art and intellectual
property
• Project plan and methodology
• Technical team and expertise
• Finances

15. Essentially the application should describe
• What is the idea?
• Why are you the right people to deliver it?
(and who are the partners you will be
working with)
• How big is the market opportunity and
how will you test it?

16. Applications will be assessed on the basis of
the following criteria
• How well does the proposal address the challenge?
• To what extent does the proposed project have commercial potential to lead to a
marketable product, process or service?
• How significant is the competitive advantage which this technology affords over
existing/alternate technologies that can meet the market needs?
• How appropriate is the technical approach that will be adopted?
• How sound is the approach of the proposed plan for establishing technical and commercial
feasibility?
• What is innovative about this project? To what extent does the project develop or employ
novel concepts, approaches, methodologies, tools, or technologies for this area?
• To what extent does the company appear to have the right skills and experience to
deliver the intended benefits?
• How effectively will the project be managed? The proposal should demonstrate that there
is a clear management plan which will enable the resources, including manpower to be
used to maximise high quality research outputs.
(Further details can be found in the Invitation to tender, SBRI_DH_100_001)

17. Reporting and support available during
Phase 1
• Behaviour change support from London
Health Programmes: up to 2 days/project
• Reporting will be light touch
• Payments will be issued on a quarterly
basis unless otherwise agreed

18. At the end of Phase 1 (Feasibility Phase)
each project much fill in an End of Phase
Report
• The End of Phase report must describe:
• Description of how the benefits of the technology and the market
opportunity have been tested
• Description of any potential long-term collaborations/partnerships
entered into. Please list the company and the role they played in the
project.
• Description of the innovative aspects of the work including any new
findings or techniques.
• Quantification of market opportunity as stated
• How, by whom and where the proposed product will be used, for
example primary care, secondary care, point of care
• The estimated sales price and the expected return on investment
• The expected technical performance of the product (brief outline)
• Evidence the technology is fit for purpose

19. On this basis, a number of projects will
qualify to compete for Phase 2 (Prototype
Development Phase)
• From the final reports generated in Phase 1
• Those with proven economic benefit and
technical feasibility
• Will enter competition for Phase 2 funding
• Have the opportunity to gain full funding for
development
• As part of the Phase 2 application process you may
be required to prepare a pitch for the selection
panel

20. How to apply
The following documents can be found on
www.london.nhs.uk/sbri:
• Invitation to tender (SBRI_DH_100_001)
• Brief (SBRI_DH_100_002)
• Guidance notes (SBRI_DH_100_003)
• Application form (SBRI_DH_100_004)
• FAQs (SBRI_DH_100_005)
• Contract (SBRI_DH_100_007) and Phase 1 End Report
(SBRI_DH_100_009) will be made available on
www.london.nhs.uk/sbri before the closing date.

21. How to apply
• Details of the background, challenges and expected outcomes of the
projects can be found in the Brief.
• You are strongly advised to read the Guidance Notes before completing the
application form.
• All bids should be made using the Application Form.
• The application must be completed and returned electronically by 12 noon
1st June 2012. Please send your application to sbri@london.nhs.uk
• Identical signed hard copies of this completed application must be received
by NHS London no later than 12 noon 8th June 2012 . Please send your
signed original to:
Innovation Team
NHS London
Southside
105 Victoria Street, London SW1E 6QT
(Above details can also be found on www.london.nhs.uk/sbri)

22. Contact details
• Questions on the overall SBRI programme
should be addressed to sbri@tsb.gov.uk
• Questions on the challenges and scope of
this competition should be addressed to
sbri@london.nhs.uk
• Competition details and application form can
be found on: www.london.nhs.uk/sbri