Jashn e Ishqa

© The 1988 Company© The 1988 Company
16th February, 2018 INDIA ISLAMIC CULTURAL CENTER

© The 1988 Company
WE SUPPORT
AN INITIATIVE OF

© The 1988 Company
About the Event
Ishq Naam Ke Guzre The Ek Buzurg, Hum Log Bhi Mureed Usi Silsile Se Hai.
Ever heard Valentine’s Day is western culture? That we Indians should not indulge in it? Ever
heard society shame someone or put up religious or cultural rulings to stop people from
observing this day?
Do you really think you are the only one affected?
Well, won’t say we have come up with a solution, but maybe a Desi version of Valentine’s
Day! Maybe our culture does not permit observing a day for love, but what about our very
own Ishq?

© The 1988 Company
On 16th of February (yeah, post valentine’s day, parents won’t object this way you know ;)),
Asim Khan, the founder of “The 1988 Company” is organizing an event at Indian Islamic
Cultural Centre for the purpose of celebrating love. And not merely to celebrate love, but to
quench the thirst of lovers that the society quite rightfully bans. “Jashn-e-Ishqa” is not
merely for lovers, it is for all kinds of Aashiq, as we try to bring together today’s youth with
our culture. Ishq is something very intrinsic to the Indian society. Amongst relations,
friends, hidden behind that casual verbal fight, all we can see is Ishq.
On 16th of February, we bring together all the different cultures and colors of Indian society
under a single umbrella. The idea is not merely merry making of couples, but the enjoinment
of Indian youth with the Ishq of our very Indian culture.

© The 1988 Company
To be more precise, we would celebrate the Ishq in the form of Poetry, Story Telling, Sufi
Music, Painting and Photography exhibitions, and a Panel Discussion on Love.
The 1988 Company hopes to reach the hearts of live audience by this event and to write a
history in the name of Jashn-e-Ishqa in the world backed by love.
And if someone tells you love is something to be hidden behind a curtain, behind a closed
door, given them a peg on cheek, a tight hug and let them revel in the mysteries of love!

© The 1988 Company
About the Organizer
The caretaker of your worries and fears! The critical thing to
take care of in a corporate or in any industry is marketing.
“Even though the idea is good, execution is awesome, but how
exactly do we reach the mass of people out there? How do we
get recognized?” This is exactly where we come into picture!
We seem new? Unheard of before? We don’t blame you because that is not what we live for;
we rather die for maximizing the client benefits and targeting the results, and we are a
startup that kicked-off in January, 2015 (Earlier Huvce Corporation, renamed in Jun 2016).
Advertisement, Digital Promotion and Event Management are the key services we provide.

© The 1988 Company
About Guest
Raza Murad
Actor
Mukhtar Abbas Naqvi
Minister Of Minority Affairs
Ajit Anjum
Managing Editor, INDIATV
Shehzad Poonawalla
Civil Rights Activist

© The 1988 Company
Faisal Khan Lala
Vice Chairman,
Uttar Pardesh Congress
Committee Minority Cell
Mayank Bokolia
Filmmaker, Poet And Director
Fehmi Badauni
Poet
Nadeem Farukkh
Poet

© The 1988 Company
Azhar Iqbaal
Poet
Syed Mamoon
Winner of India's Best Cinestar
Ki Khoj (2014-2015)
RJ Sayema
Radio Mirchi
RJ Stutee
Fever FM

© The 1988 Company
Media Plan
RADIO ADVERTISEMENT
07 Days Campaign
Starting From 10th February, 2018
Till 16th February, 2018
RJ Mention
PRINT ADVERTISEMENT
130 Sq. Cm. Display Advertisement
Pre Event Coverage
During Event Coverage
Post Event Coverage

© The 1988 Company
TV ADVERTISEMENT
Pre Event Coverage
During Event Coverage
Post Event Coverage
DIGITAL ADVERTISEMENT
Facebook, Twitter
Instagram, BlogSpot
Online Press Release, YouTube
Mailer, Text Message

© The 1988 Company
OUTDOOR ADVERTISEMENT
10 Days Campaign
10 Hoardings
Rotational Bases
PRINTING
Posters: 100 Nos., Standees: 30 Nos.,
Backdrop: 4 Nos.
Anthology Book: 100 Nos., Banners: 50 Nos.,
T-Shirts: 50 Nos.
Visitor’s I-Card: 2000 Nos., Volunteer’s I-
Card: 50 Nos.,
Participation Certificates: 100 Nos., Event
Passes: 100 Nos.
Bookmarks: 2000 Nos., Schedule: 2000 Nos.

© The 1988 Company
Benefits of The Event
Create Develop and Enhance Credibility: Getting involved with this event and being seen as
dependable and supportive will accelerate the process. Attending an event is important but
standing out in the crowd by being a sponsor will highlight you and your business with a
captive audience.
Highly Targeted Marketing : Events will have a certain jumble of people that are in
attendance. The event will create audience and will have a goal to bring together the right
crowd so that sponsor gets maximum benefit from this event.
Leveraged Lead Generation: Majority of the people who will attend the event would know
people with similar interests. Sponsor has a chance of being recommended to the network of
live audience as well.

© The 1988 Company
Media Exposure : "The 1988 Company" has its own marketing strategies and tremendous
efforts to make sure the event is well attended and an overall success. The sponsors involved
automatically get the benefit of being promoted throughout the process.
Brand Awareness & Recognition: Logo placement in a variety of places such as flyers, direct
mail, brochures, social media, email marketing campaigns, tickets / Passes, signage, etc.
will increase brand awareness. Being recognized as a sponsor will communicate value and
support with the audience at the event.
Community Involvement and Giving Back: Valuable Industries, Organizations, Institutions,
associations, NGO’s and ventures which get involved with our events will be sending a
message to the attendees that they are genuinely interested in providing support. Companies
that show generosity for a cause will spark more human interest and appeal to the audience.

© The 1988 Company
Distribute Samples or Trial Offers: Sponsors who have been around for years or have just
started can bring samples to an event. This is a great way to "Test Market" before investing
in a major marketing campaign. Consider giving trial offers to attendees in exchange for
honest feedback. This will provide useful information to the sponsor which can be used to
bring out changes as necessary. In addition, this will also create market awareness as
attendees usually upload such instances on social media and talk about it to their network
thus providing free marketing.

© The 1988 Company
Sponsorship Opportunities
PRESENTING SPONSOR
Amount sought for Sponsorship is
INR 10,000,00/-
DELIVERABLES:
1. Brand Logo on Print Advertisement
2. Brand Name in Radio Advertisement
3. Brand Logo in Digital Promotion
4. Brand Logo on Outdoor Advertisement
5. Brand Name in Media Coverage's i.e.
Newspapers, News Channels, Magazines
6. Brand Logo on all promotional material
7. Main stage naming rights for event
8. Live mention “Thanks Note” on stage during
event
9. Listed on event website
10. 5 standees at the event venue
11. Space for 1 Stall

© The 1988 Company
POWERED BY SPONSOR
INR 7,000,00/-
DELIVERABLES:
2. Brand Name in Radio Advertisement
event
11. Space for 1 Stall

© The 1988 Company
PLATINUM SPONSOR
INR 5,000,00/-
DELIVERABLES:
event
8. Brand Logo on event website
9. 2 Nos. of standee at the event venue

© The 1988 Company
GOLD SPONSOR
INR 3,000,00/-
DELIVERABLES:
2. Brand Name in Online Press Release
event

© The 1988 Company
SILVER SPONSOR
INR 2,000,00/-
DELIVERABLES:
2. Brand Name in Online Press Release
event

© The 1988 Company
ASSOCIATE SPONSOR
INR 1,000,00/-
DELIVERABLES:
6. 1 standee at the event venue

© The 1988 Company
STALL
Amount sought for Stall is
INR 35,000/- Per Stall
DELIVERABLES:
1. Size : 6ft x 6ft x 7ft (Height)
2. Frame : Steel Powder Coated pipe (23 guage)
3. Cover : Tentron (waterproof) Roof / 300gsm
Flex with individual carry bag
4. 1 power socket and switch
5. 1 Table
6. 2 Chairs

© The 1988 Company
STANDEES
Amount sought for Standee is
INR 14,999/- Per Standee
DELIVERABLES:
1. 1 Nos. of standee
2. Size 3' x 6‘
3. Standee Space
Note: Design in required format would be provided
by the client for printing purposes.

© The 1988 Company
Partnership Opportunities
VENUE PARTNER DELIVERABLES:
event

© The 1988 Company
FABRICATION PARTNER DELIVERABLES:
event

© The 1988 Company
Note:
1. Publicity support to the sponsor would be given once the whole payment is received.
2. Advance Amount: 70% at the time of approval.
3. Remaining 30% is to be paid 20 days before the event.
4. Kindly note that all cheques and demand drafts are to be issued in favour of " The 1988 Company".
5. Payment via Paytm is available. The amount can be transferred on authorised Paytm number 9560731650 only
TERMS & Conditions
1. The 1988 Company has taken due care to ensure that the information in this presentation is accurate.
2. It however accepts no responsibility for any consequential incidents that may arise from errors or omissions contained in this presentation.
3. This presentation is intended for guidance purpose only, it does not purport to be exhaustive. Interested parties are strongly advised to
examine their precise requirements. All information in this presentation is privileged and confidential and is meant for intended recipients
only.
4. The presence of Guest of Honour/ Chief Guest/ VIP Guest is subject to their availability.
5. The concept is exclusively owned by The 1988 Company
6. The client needs to provide logo and other creative material in the required format.
7. Any legal disputes are subject to New Delhi Jurisdictions.

© The 1988 Company
Contact Us
Asim Khan
Mobile: +91 956 0731 650
E-Mail: asim.khan@the1988company.com
Mailing Address
The 1988 Company
#5, Masjid Road, Bhogal,
Jangpura, New Delhi – 11 00 14 (India)
E-Mail: mail@the1988company.com

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