Savorite Final Presentation

© 2016 Siegel+Gale. All rights reserved.
August 12, 2016
Mele Hamasaki, Sofia Benares,
Raina Wellman, Chelsea Preston,
Connor Moriarty, Luke Schmidt-Fellner

Naming
2
Connor Moriarty

Longlist
3
Adventurous Fun/Social Inclusive
Map it Out
Hidden Gems
Hole in the Wall
On the Grid
Metropolis
Metroscape
Metropolitan
X (marks the spot)
40° N 74° W
Obscure
Unseen
Treasure Point
Asphalt Jungle
Buried Treasure
Myst
Prized Bites
Indy Eats
Classchic
Vintage Update
Puppy Fish
Wumbo
Into Sight
Untucked
Brilliant Disguise
Beaut
Pearl
Savorite/Savourite
Dean’s List
Serf
Nourish
Scrumptious
Scrumptlush
Scene
A Piece
Smorgasbord
Buffet
Ravenous

Shortlist
4
Final Choices
Myst
Savorite/Savourite
Serf
Wumbo
Dean’s List
Classchic
Nourish
X

Savorite
Savoring tasty meals with your favorite people.
5

Brand
Communication
Sofia Benares & Raina Wellman

An app to connect people with dietary restrictions to
food experiences that are both safe and tasty.
7

© 2016 Siegel+Gale. All rights reserved. 8
Existing competitors
Restaurant network space Allergy-friendly listings space

Tagline:
“We Know Just the Place”
Main Messages:
• Connecting People with Local
Businesses
• Real reviews by real people
Target Audience:
Urbanites interested in food, and in food as a
social experience.
Method:
A database of restaurants (and other local
businesses) and reviews. You can filter your
search based on your location, type of
cuisine, and various other features.
Brand Idea:
Connecting people to
peer recommendations
and the “best” local
experiences.

• You can look for restaurants with different filters, but only for
participatory dietary needs.
• Ratings are on the whole food experience (also take into
account ambiance, etc, but mostly about food quality)
• Messaging pushes the community aspect, but also that they
are trustworthy (restaurants can’t buy/filter reviews and
ratings)
• All about the “best” experiences
Strong social media
presence, cross-platform
and funny. Appeals to their
millennial audience

Tagline:
Clean Food. Clean Body. Clean Planet.
Main Messages:
• Enjoy eating healthier
• The eating guide for every body
• Get fed with clean plates tips & recipes
Target Audience:
Young professional urbanites looking to be
responsible about their food
Method:
Multi-platform media company dedicated to
healthy, sustainable, and conscious eating. They
have an app that lets you search from a list of
handpicked Cleanplates-verified restaurants and
see what is nearby, as well as restaurant guides
and an online publication.
Brand Idea:
A media company that
makes eating healthy
and sustainably as
easy—and tasty—as
possible

Publish yearly
“guides” of various
cities, compiling
and rating various
restaurants.
• App lets you filter
based on different
types of sustainable
food choices
• Pared down
interface: very little
information
• Don’t have filters for
allergies, only
participatory dietary
needs.
Social media
presence
(primarily
instagram) is your
average health-
blog instagram
feed: curated from
different health
bloggers.
Website, newsletter supports the lifestyle
more generally with articles and tips.

Tagline:
Discover more with every click.
Main Messages:
• Real-time transit, traffic, navigation and nearby
places
• Discover great places, wherever you go
Target Audience:
People who want to get something to eat near
them
Method:
Maps with a connected database of restaurants
and experiences. You can search for things
nearby, and filter for price, rating, cuisine.
Brand Idea:
App that allows users to
conveniently choose
from a large range of
restaurants near them or
in a specified
neighborhood.

• Can use maps both on your phone and your computer.
• You can save (star) on your map places that you are
interested in, or liked.
• Connected to Zagat ratings. Also shows you how to get
there, and when the busiest times are.
• Focus on nearby restaurants, cuisine, and quality of food.
• Don’t have filters for allergies, only participatory dietary
needs.
App Desktop

Tagline:
The Leading Guide to allergy friendly
restaurants nationwide.
Main Messages:
• Allergyeats is a guide from the
community for the community
• “We are all in this together!”
• YOUR guide—by you and for you, our
food allergy community.
Target Audience:
Parents whose kids have allergies,
people with dietary restrictions
Method:
A database of restaurants that are peer-
reviewed by the allergy community, and
rated (and ranked) by allergy friendliness.
Brand Idea:
A database of allergy safe
restaurants for worry-free dining

“AllergyEats restaurant ratings are based
solely on how well restaurants have
accomodated food-allergic diners, and not
on other factors, such as ambiance, service,
or food quality.”
• Website and App are only concerned with
allergy friendliness: ratings and comments
don’t say anything about food quality or
dining experience.
• Don’t have filters for price/cuisine/etc.
App
Desktop

Insights from Competition
• The current restaurant-search space only includes filters for things that are by
choice and participatory: vegetarian but not allergies, paleo but not religious
dietary restrictions.
• People with allergies are asked to just look out for themselves and sacrifice
taste and experience.
“Foodie” apps become exclusive towards people with dietary restrictions, as if
these people cannot be “foodies” because they cannot eat everything.
1. The space is populated by apps that are either fun (yelp, clean plates) or
functional (allergy eats) for people with dietary restrictions, not both.
• Language is either social & adventurous or sympathetic &medical

Insights from Competition
1. “Foodie” apps become exclusive towards people with dietary restrictions, as if
these people cannot be “foodies” because they cannot eat everything.
• The current restaurant-search space only includes filters for things that are by
choice and participatory: vegetarian but not allergies, paleo but not religious
dietary restrictions.
• People with allergies are asked to just look out for themselves and sacrifice
taste and experience.
1. The space is populated by apps that are either fun (yelp, clean plates) or
functional (allergy eats) for people with dietary restrictions, not both.
• Language is either social & adventurous or sympathetic, medical, maternal.

An app to connect people with dietary restrictions to food
experiences that are both safe and tasty.
• Filters for different kind of dietary restrictions: allergies,
intolerances, religious restrictions
• profiles of restaurants rated both on how well they
accommodate certain types of allergies/dietary restrictions and
how good the food is.
• You can savorite both restaurants and specific dishes, in a feed.
These feeds can be public, and you can search for other people
with similar dietary restrictions as you and follow their feeds, to
find which restaurants they’ve had positive experiences in.

Content Strategy
Goal 1:
Create an inclusive
community of foodies that
provides a space for
people with allergies and
other food restrictions.
Goal 2:
Break down boundaries in
language between the
functional allergy app
space and the foodie app
space.
Make it seem fun and
hassle free to get good
food.
Goal 3:
Keep audience expansive
through inclusive and
relatable language.
This app is not just for
people with dietary
restrictions, but for anyone
who is friends with one
(should be everyone) and
would ever dine with them.

Primary Audience
People who have dietary restrictions—but also their
friends and their family: anyone who would ever eat out
with someone with a dietary restriction.

Social
Is Celebratory, Extroverted, Connected,
Is NOT Impolite, Flashy, Boisterous,
Inclusive
Is Empathetic, Welcoming
Is NOT patronizing, presumptuous
Assured
Is trustworthy, knowledgeable
Is NOT cocky
Fun
Is Celebratory, lighthearted
Is NOT impractical,
irresponsible
Adventurous
Is Spirited, fresh, trendy
Is NOT Reckless, dangerous
Our voice is that of a friend who knows exactly what you’re going through, who
wants to have fun with some great food and company. It is the friend that knows
the coolest places to go to, that always wants to try new things—and wants to
make sure you don’t miss out on any of them either. It is the voice of one who has
tried and tested, and can thus simultaneously assure your anxieties and and get
you excited about worry-free adventures. It is the friend whose invitations are
always open, itinerary always exciting, and palate always ready for new tastes.

We are a community dedicated to inclusive food
adventures, and we’re here to introduce you to our
favorite places.
These secret and not-so-secret spots have impressed us
with their dedication to great food, great experiences,
and enough great choices to ensure that everyone can
find something good to eat. More importantly, they have
been vetted by our community, so that you can be
assured that each bite is both satisfying and safe.
Welcome to our table.

Tagline
Everyone’s table
• Connotes a table that is social, inclusive, and celebratory.
• “Everyone’s” has a sense of ownership that reflects how our users can curate
their own food experiences.

everyone’table

Design
Chelsea Preston & Luke Schmidt-
Fellner
26

Research
27
Allergy Eats Grub Hub
Clean Plates

Initial Sketches
28

Initial Sketches

Initial Sketches
30

Initial Sketches

Window Sticker

User
Experience
Mele Hamasaki
37

Research
38

User Flow & Sketches

An app to connect people with dietary restrictions to food
experiences that are both safe and tasty.
• Filters for different kind of dietary restrictions: allergies,
intolerances, religious restrictions
• profiles of restaurants rated both on how well they
accommodate certain types of allergies/dietary restrictions and
how good the food is.
• You can savorite both restaurants and specific dishes, in a feed.
These feeds can be public, and you can search for other people
with similar dietary restrictions as you and follow their feeds, to
find which restaurants they’ve had positive experiences in.

Feature Audit
Our main distinguisher
is our commitment to
helping people with
dietary restrictions to
food experiences that
are both safe and tasty.

Users can use their
username and password
to log in to their
account.
Straightforward and easy to navigate or
receive help if needed.
The background
on this side can
be a photo.
Additional text levels are possible.
42

The filter will show and
hide restaurants
according to the user’s
selected preferences.
43

This screen displays
restaurants according
to selected filters.
45

The restaurant profile
provides the user with
the information they
need.
46

Honest reviews &
testimonials create
stress-free experiences
48

Thank you
New York
London
Los Angeles
San Francisco
Dubai
Shanghai
Tokyo
siegelgale.com

New York
London
Los Angeles
San Francisco
Dubai
Shanghai
Tokyo
siegelgale.com

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