NOW is the Time to Innovate and Serve Your Community
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Crowdfunding, Rapid Prototyping and Internet have changed the product - market landscape irreparably for the better. Learn why now is the time to Innovate and how you can take your innovations to market by leveraging community. Presentation delivered by Savannah Peterson, Director of Global Community at Shapeways at the inaugural Gasparilla Interactive Festival in Tampa, Florida on March 6th 2014.
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NOW is the Time to Innovate and Serve Your Community
- 1. NOW is the Time to Innovate Savannah Peterson - @SavIsSavvy - Shapeways
- 2. What Does “Innovate” Really Mean? • Solve a need • Invent a product • Serve a market
- 3. More Points of Access to Market Than Ever Before
- 4. Desire for better products Cost to develop products and manufacture Opportunity is Knocking
- 5. Niche Needs Niche Markets Niche Communities Serving Needs & Communities Not Met by the Mass Market Sweet Spot
- 8. Superbowl XLIX - Left Shark
- 9. Responsive Design = $$$$
- 13. • Ideas are Cheap • Good Ideas Appeal to Core Market & Community Fast • The Faster You Learn, the Better The Internet is the New Market Research
- 15. Have Fun & Be Yourself in Business
- 16. Manufacturing: Not just overseas, not just mass produced
- 21. “It cost us no more than a few bad dates to bring a product to market.” - Gotham Smith
- 22. 70% of Shop Owners spent less than $100 in upfront capital to get started
- 23. Put Community First They’re your first defensible asset ;)
- 24. Celebrate the Individual Your Community is Unique to You & Your Product or Service
- 25. Embrace Your Community Be Transparent & Human
- 27. #SWPaws
- 28. Failure Can Be Your Biggest Opportunity
- 29. What does this mean for Innovation?
- 30. 4. Extend your brand from digital to physical 3. Co-create with your customers 2. Optimize with less inventory & on-demand parts 1. Replace traditional manufacturing methods
- 31. "While going back and forth with an overseas manufacturer one day, I got frustrated and thought: what if we could just 3D print all of this? So I looked into it and haven't been able to stop since..." - Susan Taing, bhold
- 32. Make MASS CUSTOMIZATION Possible
- 34. Victoria’s Secret & Dita Von Teese Designed by Shapeways community members Bradley Rothenberg & Francis Bitonti
- 36. Go Forth and Do! Stay in Touch - @SavIsSavvy
Editor's Notes
- Thank you About me About shapeways
- Fernando Sosa iphone 6 announced on sept 23 >> sept 26th the news of the bend really started taking off. Went online the 27th and media picked it up the 28th
- Meet Lucas… 20 something male model I can do it better 70% of Shapeways Shop Owners are Self-Taught 3D Modelers 50% of Shapeways Shop Owners are First-Time Entrepreneurs
- It means that PRODUCTS WILL GET BETTER FASTER Evolutionary design – incorporating userfeedback in the product during it’s lifecycle without incurring extra cost Get products on the market exactly the way users want it Gabriel Prero and his wife Alexis, Sunny Day Supplies & Co.
- Shapeways is an amazing platform and it allows me to easily experiment outside the day job. Normally you can find me creating stuff for big companies at a design firm called IDEO. Recently though, for the last year my wife Alexis and I have been dabbling at designing and selling products on the side with Sunny Day Supplies & Co. It's our lemonade stand. Mostly to gain entrepreneurial muscles and work together. And we're having a blast trying it out. Early on we decided we would only sell objects we could make with low effort and that we would feel proud using ourselves. This creates an interesting tension, or a challenge. Provide high quality goods that people cherish and keep our day jobs? We're determined to try different methods and in no rush to get stuff out. I'm a strong advocate for building to think, which means skipping the over-thinking and making stuff to test as soon as you can. I normally also love to spend time with the people I'm trying to create objects for. During the holidays, for no other reason than drinking with friends, we became obsessed with bottle openers. And I've been wanting to play with 3D printing steel. A perfect fit with Shapeways. I started drawing a broad set of options. Dozens of doodles. Riffing off random thoughts and gaining inspiration from the context they'll be used in. Sometimes I get whoever is next to me to also pitch in. To draw I use an app called procreate for iPad. Wow it's a powerful tool, especially when I don't even know where my designs are going. It allows me to use layers, bring in photos from wherever, and export to dropbox. Evolving designs early via drawing is not just fun, it's super low investment. We wanted to try out three bottle openers. The first one meant for a keychain, the second inspired by Cleopatra's glamour, and the third to let the sunshine out. So with beer and a ruler in hand, I got to detailing proportions, measurements, styles, colors. This way, when I turned to cad, I could start 3d modeling instantly. Ok, now I get to tell why I love Shapeways. A bottle opener has simple yet important functions. It can't just look pretty. Beer bottles not opening equals chaos. Traditionally you'd have an engineer looking at forces and tension, then call multiple factories, get some very expensive molds done, and if something doesn't work you just wasted big time. It can get expensive and time consuming. But 3d printing with Shapeways is so relatively accessible. I just order a few options, test them out, learn, change the 3d model, and keep going until the object gets where I want it to be. For instance, for these bottle openers I started by printing inexpensive plastic versions to see proportions. Then I printed some metal versions to test forces and check out finishes. Then I can start to think about packaging and branding. I love getting designs out for sale as soon as possible. Even when the openers were not perfect I put them online to see how much interest there is. I also give early prototypes to friends so they get use and after a week I give them a call and see what happened. For instance, the Cleo bottle opener bent around. I'd feel very bad if someone gets our stuff and it just bends all over. With Shapeways and a bit of patience, these issues can be modified early on. Our efforts are now focused on creating the full story for each of the bottle openers. Packaging, branding, descriptions, pricing strategy and all that. We want to sell in Shapeways and other channels. There are now so many services for designers like me to get stuff out, and still I always find myself wanting more options. What if we could sell kits with different 3d printed parts of multiple materials and provide assembly instructions? What if designers could see stats about their product views to better gauge interest? What if your products were instantly shown in various channels like amazon and etsy? What if designers could virtually test physics of their object's structure? 3D printing is simply liberating and has huge potential in its near future. I can't wait to print ceramic and precious metals, which already are available. I wish there were more color and finishing options for all materials. And I can't wait to have the options of carbon printing, glass printing, chocolate printing, conductive printing, and printing other funky materials as they become cost accessible. 3D printing will then start to shift from a fun new technology to the way we manufacture meaningful, personal, functional objects.
- 1 – risk free innovation No big market research, No production investment No supply chain or vender contracts No stock or inventory collecting dust on shelves Zero capital costs aside from sweat equity Global customer base Validate demand after you have a product. Just do it.
- Independent Designer App Developer Existing Brand Content Prototyping
- REPLACE From prototyping to product development
- Google wanted to stimulate coding among young women The project launched with an app for women to “code” their own bracelet and have it come to life through 3D Printing Within 6 weeks hundreds of thousands of unique bracelets were produced and shipped
- CO-CREATE