This document provides a summary of Julie Filippo's experience as a creative director and copywriter specializing in digital marketing, content creation, and social media over 15+ years. She has extensive experience creating content for websites, apps, advertising campaigns, and managing social media accounts across various industries. Some of her clients include Deepak Chopra, Mercy College, Discover Financial, and Kraft.

1. Julie Filippo
914-882-1906
Work Samples: http://juliefilippo.com/
Summary
More than 15 years experienced as Associate Creative Director and Senior Copywriter, Social Media
Specialist, includes 10+ years of experience in mobile content creation (Apple iOS and Google Android
platform)
 Digital Marketing Content Developer / Editor
 Digital, Social, E-commerce, Print Advertising, Outdoor, Naming, Newsletters, Online
Advertising, TV, Viral Videos, CPG, Radio, Ambient Media, Collateral, Social Media, Websites,
Direct Mail, In-store Ads, Brochures, Blogs, Promotions, Videos
 Create content that’s exciting, thoughtful and moves people to action
 Mentor and lead a group of copywriters and content strategists
 Capability to work with various content management input systems
 Inspires others with my enthusiasm and work ethic
 Executed work across all digital components, Social Media and throughout Consumer-Facing
industries for over 10 years.
 Created inspiring SEO executions on multiple projects and coordinated& controlled the resources
between them.
 Strong experience managing relationships with the stakeholders, the internal client teams, and
industry leaders across the Healthcare & the CPG industries.
 Write and optimize Web pages based on best SEO/SEM practices
 Planned, executed and managed social media content via (Twitter, Facebook, WordPress, &
Pandora)
 Developed banner ads, creative copy & site content for site-wide publications, representing
nationwide markets
 Provide content direction to team members
Professional experience:
AMSTERLAND | NewYork (remote) February 2001 - Present
Associate Creative Director
Clients: Mercy College, Ritz-Carlton, Trump Organization, U.S. Tennis Association, Yonkers Partners in
Education, Michigan Continence Center & General Motors
 Managed social media, copywriters, and inspired SEO campaigns across all media channels:
websites and e-commerce channels.
 Involved in copy writing and creative direction of two famous mobile apps: Deepak Chopra’s
Stress Free and Authentic Yoga with Deepak Chopra. Both apps that we created for Deepak
Chopra continue to receive press and numerous accolades. Apple named the apps as “Top
Grossing” iTunes “What’s Hot,” iTunes “New & Noteworthy” and an “App Store Essential.”
The apps were featured in The New York Times, ABC News, Oprah Radio and many other
publications and blogs.
 Created a mobile app for Illy coffee with beautiful pictures to enhance the visitors’ mornings

2. The Chicago School Education System | Chicago, IL August 2014 - October 2014
Associate Creative Director
Clients: The Chicago School of Professional Psychology & Pacific Oaks College
 Created, developed and executed social media, print ads, videos & website work for both
campuses
 Executed Pandora ads online to encourage students to take action
 Worked alongside the marketing team and sales staff to brainstorm additional revenue generating
tactics
 Delivered & developed innovative SEO experiences for the student audiences by executing
Pandora radio& TV spots, Bus shelter and Train ads throughout areas that garnered the most
traffic & gained the most attention
 Executed campaigns across e-commerce, digital, social media, content management, print, direct,
interactive, promotional, brand identity development and shopper marketing, with an
understanding of full integration
Discover Financial | Deerfield, IL January 2010 – March 2016
Senior Copywriter & Associate Creative Director
 Created, developed and executed mobile content with the UX teams for digital, social and mobile
campaigns for card
 Developed and oversaw content for banner ads and Direct Mail executions for card members
REMEDY | Chicago, IL January 2008 – March 2010
Senior Copywriter
Clients: Abbott Laboratories, Swedish Covenant Hospital, Physicians Health Plan,
Physicianshealthplan.com, Sparrow Hospital, Cardiva Medical & CLOCC, (Consortium to Lower
Obesity in Chicago Children)
 Created online media executions for websites, e-commerce and social media
G2 PROMOTIONAL MARKETING | Chicago, IL June 2006 - December 2007
Senior Copywriter
Clients: Kraft, Nabisco, Coca-Cola, Target, Target.com & BIC International
 Executed digital & social campaigns, print, TV & Radio for every client
RAZORFISH, ELEMENT 79 | Chicago, IL August 2005 – May 2006
Freelance Copywriter
Clients: Kraft, Long John Silvers & Johnsonville Meats
 Executed banner ads, digital, social campaigns, developed online websites, print, TV & Radio for
all clients
JWT | Chicago, IL June 2002 – July 2005
Copywriter
Clients: Kraft,Oscar Mayer,Nestle Candy/ Ice Cream, Helene Curtis, Haagen-Dazs, Stouffer’s, Nabisco,
Museum of Contemporary Art & Northwestern Mutual
 Created digital executions for National and Multinational clients
DONER | Detroit, MI March 2000 – March 2002

3. Copywriter
Clients: Mazda, U.S. Cellular, Owens Corning, May Company, Progressive Insurance, Mills
Corporation, Cox Communications & DuPont Corp
 Executed campaigns for National and Multinational clients
Education
 Creative Circus, Atlanta; Copywriting
 Arizona State University, Tempe; Bachelor of Science - Marketing