- The Big Break competition aims to provide opportunities for UAE business ideas by engaging the business community and promoting entrepreneurship. - It will be promoted through various media platforms over 2 months to generate awareness and discussion of submitted ideas. The top 5 ideas will be shortlisted and the winner determined at a grand finale event. - Prizes include support to launch the winning idea provided by du and ongoing promotion of the winner in AMG media platforms. The competition objectives are to promote du's business solutions and increase awareness of UAE's business culture.

1. Big
Breakgreat ideas deserve great opportunities
Proposal to for strategic partnership of AMG’s new initiative

2. great ideas deserve great opportunities!

3. To provide a competition that engages the UAE business
minded community, present and future, by providing the
opportunity from which to bring life to their ideas
To give someone their Big Break into the world of business
and promote the UAEs entrepreneurial strength
Concept
Big
Breakgreat ideas deserve great opportunities

4. Add to the quality of life of people living in the UAE
Demonstrate that du brings life to life not only by providing for
individuals but also by providing for businesses in the UAE
Prove that the UAE business community can deliver intelligent
and sustainable solutions within the global market place
Underline the sophistication and foresight of the UAE business
culture
Big
Breakgreat ideas deserve great opportunities
Objectives

5. To drive awareness of dus business solutions and assist in
increasing the competitive advantage in the business marketplace of
the UAE by leveraging AMGs media platforms that provide business
content
Big
Breakgreat ideas deserve great opportunities
Mission

6. 1
1 2Phase 1
Inform everyone
Drive response
Phase 2
Provoke everyone to interact
Discussion of ideas via AMG content
Phase 3
Vote for best 5 ideas building up to
Grand Finale
Big
Breakgreat ideas deserve great opportunities
How it works
2
1 2…

7. Headline prize to help launch the winning idea, given by
to build business communication service infrastructure to support
company growth
All future in-house AMG advertisements relating to winner will feature
dus sponsorship of this competition this idea was brought to life in
association with …
Continuous prize opportunities throughout competition
Runner up prizes of related product or services
Big
Breakgreat ideas deserve great opportunities
Prizes

8. Big
Breakgreat ideas deserve great opportunities
Mechanics
Receive ideas to website
and via post
Coverage of ideas in
radio, paper and online
Short listing of preferred
5 entrants by audience
Featuring of finalists
each day
Grand finale 50% votes &
50% panel
Announcement via live
radio broadcast
Coverage of event in
paper and online
Stage 1 Stage 2 Stage 3

9. Using business media content to attract the target audience of 25-55,
degree educated professionals
Engage audience for 2 months through updated messaging and content
Increase awareness through community involvement and interaction
Increase participation through incentives
Establish touch points using interactive media e.g. Facebook & SMS
Implementing unique creative strategy to attract specific target audience
by developing a tangible concept
Big
Breakgreat ideas deserve great opportunities
Marketing Strategy

10. Dhs 2,714,600 media invested in radio, print, online, event & outdoor
Big
Breakgreat ideas deserve great opportunities
Marketing Plan

11. Message
Phase 1
2 weeks October 11th ‒ 22nd
Build awareness & encourage participation
Big
Breakgreat ideas deserve great opportunities
Marketing Plan
Objective
Duration
du adds life to life & believes everyone of you can add life to life
Main communication channels (Dubai Eye, Noor Dubai,
Business 24/7, Outdoor, www.business24-7.ae,
www.dubaieye.com, SMS, Direct Mail & social media)
Media

12. Message
Phase 2
October 25th ‒ December 10th
Driving interaction and comment
Big
Breakgreat ideas deserve great opportunities
Marketing Plan
Objective
Duration
Send an SMS or go online and share your thoughts on your
favorite idea and win a Blackberry with 1 year free subscription
with du…
Main communication channels (Dubai Eye, Noor Dubai,
Business 24/7, Outdoor, www.business24-7.ae,
www.dubaieye.com, SMS & Direct Mail)
Media

13. Message
Phase 3
December 13th ‒ December 17th
Hold audience and sustain attention
Big
Breakgreat ideas deserve great opportunities
Marketing Plan
Objective
Duration
Vote for your favorite to win at the Grand Finale and win a years
free Business Broadband with du and join us at the finale…
Main communication channels (Dubai Eye, noor Dubai,
Business 24/7, Outdoor, www.business24-7.ae,
www.dubaieye.com, SMS & Direct Mail)
Media

14. Media
Phase 3
December 17th + 12 months follow up
Big
Breakgreat ideas deserve great opportunities
Marketing Plan
Duration
Branding
Radio and print tracking of progress over coming 12 months
Message Winner messaging
thanks to du, Dubai Eye and Emirates Business 24/7 for making
this possible…
Live radio broadcast from venue on Dubai Eye, Evening
Business with Richard Dean, at event branding , TV broadcast
to be uploaded on
du.ae | youtube.com | facebook | www.business24-7.ae
Finale & post finale

15. Big
Breakgreat ideas deserve great opportunities
October November
January
February
March
April
May
June
July
August
September
October
November
December
Winner Announcement
Build awareness &
encourage participation
Driving interaction and comment
25 10 25 10 13-17
Hold audience
and sustain
attention
Hold audience and sustain attention
du adds life to life & believes everyone
of you can add life to life
Send an SMS or go online and share your thoughts on your favorite idea
and win a Blackberry with 1 year free subscription with du…
Vote for your favorite
to win at the Grand
Finale and win a years
free Business Broadband
with du and join us at
the finale…
Hold audience and sustain attention
SMS
SMS
SMS
Timeline

16. Big
Breakgreat ideas deserve great opportunities
Media Plan Oct Oct Nov Nov Nov Nov Dec Dec Dec Dec
Media Activity Format Detail Cost (AED)
2 3 4 5 6 7 8 9 10 11
Online
Business24-7.ae banners banner 500,000 impressions @ 51CPM 25,500
Dubai Eye banners banner 500,000 impressions @ 51CPM 25,500
Press
Emarat Al Youm Daily ad horizontal strip 21 days @ 8,800 184,800
Emarat Al Youm Daily ad full page 42 days @ 22,000 924,000
EB24-7 Daily ad horizontal strip 21 days @ 8,800 184,800
EB24-7 Daily ad full page 42 days @ 22,000 924,000
Radio
Dubai Eye - Teaser 1 15 sec spot 24 spots a day / 4 versions 32,000
Dubai Eye - Teaser 2 30 sec spot 12 spots a day / 2 versions 21,000
Dubai Eye commercial spots 30 sec spot 5 spots a day / 8 weeks 70,000
Outdoor
Stands in malls / DIFC stands 2x malls tbc
Unipoles message unipole 8 / 2 months 70,000
Adpoles 'apply now' message adpoles 15 / 2 months 70,000
Grand finale Event 60,000
2,591,600AED
W
M

17. As Sponsor of The Big Break, will be included in all promotional activity associated with the campaign
du will receive logo exposure on all above the line activity on Dubai
Eye, Business 24/7, www.business24-7.ae, www.dubaieye103.8.com,
outdoor, direct and ambient activity
Big
Breakgreat ideas deserve great opportunities
Sponsorship package
Above the line
du will receive logo exposure on all promotional activity inc. flyers, roll
up banners and posters etc
du will have branding exposure at the Grand Finale
du will be allowed to promote and showcase products and services at
the Grand Finale
Below the line
Partner
Joint Sponsor
AED 850,000
AED 550,000

18. As Sponsor of The Big Break, will be included in all promotional activity associated with the campaign
Du will be allocated a place on the selection jury at the Grand Finale
Du will be allocated a place as one of the interviewed jury on Dubai Eye
Du will be allocated a place on the commentary team within Busines 24/7
AMG will allocate a dedicated The Big Break team for core competencies
10 invitations to the Grand Finale
Production of all above the line media
Dedicated sponsored section within Business 24-7
Dedicated sponsored microsite
30 minute segment within Dubai Eye ‒ 6 weeks
30 minute segment within Dubai Eye ‒ 7 days (Finals)
Live Broadcast from Grand Finale (2 hours)
Branded Grand Finale
Big
Breakgreat ideas deserve great opportunities
Sponsorship package
Added value

19. Total Print inventory : 126 ads
Total Radio inventory : 76 spots
Total Outdoor inventory : 8 Unipoles & 15 Adpoles
Total Online inventory : 1 million impressions
Big
Breakgreat ideas deserve great opportunities
Inventory

20. Helping to reinforce the credibility of du being the leading business
communication service provider in the UAE
Interact directly with a business audience
All future in-house AMG advertisements relating to winner will feature
dus sponsorship of this competition this idea was brought to life in
association with du…
Increase participation through incentives
Showcasing of du business services
Big
Breakgreat ideas deserve great opportunities
Benefits to

21. Exposure
Big
Breakgreat ideas deserve great opportunities
Big
Breakgreat ideas deserve great opportunities
Media SponsorPartner
Partner
Big
Breakgreat ideas dese ve gre t oppor unit es
Graet Ideas deserve great opportunities!
Big
Breakgreat ideas dese ve gre t oppor unit es
du adds life to life & believes everyone of you can add life to life
TM

22. Thank You