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TheBigBreakdu proposal-C(incNoor)
- The Big Break competition aims to provide opportunities for UAE business ideas by engaging the business community and promoting entrepreneurship. - It will be promoted through various media platforms over 2 months to generate awareness and discussion of submitted ideas. The top 5 ideas will be shortlisted and the winner determined at a grand finale event. - Prizes include support to launch the winning idea provided by du and ongoing promotion of the winner in AMG media platforms. The competition objectives are to promote du's business solutions and increase awareness of UAE's business culture.
TheBigBreakdu proposal-C(incNoor)
- 1. Big Breakgreat ideas deservegreat opportunities Proposal to for strategic partnership of AMG’s new initiative
- 2. great ideas deservegreat opportunities!
- 3. To provide acompetition that engages the UAE business minded community, present and future, by providing the opportunity from which to bring life to their ideas To give someone their Big Break into the world of business and promote the UAEs entrepreneurial strength Concept Big Breakgreat ideas deserve great opportunities
- 4. Add to thequality of life of people living in the UAE Demonstrate that du brings life to life not only by providing for individuals but also by providing for businesses in the UAE Prove that the UAE business community can deliver intelligent and sustainable solutions within the global market place Underline the sophistication and foresight of the UAE business culture Big Breakgreat ideas deserve great opportunities Objectives
- 5. To drive awarenessof dus business solutions and assist in increasing the competitive advantage in the business marketplace of the UAE by leveraging AMGs media platforms that provide business content Big Breakgreat ideas deserve great opportunities Mission
- 6. 1 1 2Phase 1 Informeveryone Drive response Phase 2 Provoke everyone to interact Discussion of ideas via AMG content Phase 3 Vote for best 5 ideas building up to Grand Finale Big Breakgreat ideas deserve great opportunities How it works 2 1 2…
- 7. Headline prize tohelp launch the winning idea, given by to build business communication service infrastructure to support company growth All future in-house AMG advertisements relating to winner will feature dus sponsorship of this competition this idea was brought to life in association with … Continuous prize opportunities throughout competition Runner up prizes of related product or services Big Breakgreat ideas deserve great opportunities Prizes
- 8. Big Breakgreat ideas deservegreat opportunities Mechanics Receive ideas to website and via post Coverage of ideas in radio, paper and online Short listing of preferred 5 entrants by audience Featuring of finalists each day Grand finale 50% votes & 50% panel Announcement via live radio broadcast Coverage of event in paper and online Stage 1 Stage 2 Stage 3
- 9. Using business mediacontent to attract the target audience of 25-55, degree educated professionals Engage audience for 2 months through updated messaging and content Increase awareness through community involvement and interaction Increase participation through incentives Establish touch points using interactive media e.g. Facebook & SMS Implementing unique creative strategy to attract specific target audience by developing a tangible concept Big Breakgreat ideas deserve great opportunities Marketing Strategy
- 10. Dhs 2,714,600 mediainvested in radio, print, online, event & outdoor Big Breakgreat ideas deserve great opportunities Marketing Plan
- 11. Message Phase 1 2 weeksOctober 11th ‒ 22nd Build awareness & encourage participation Big Breakgreat ideas deserve great opportunities Marketing Plan Objective Duration du adds life to life & believes everyone of you can add life to life Main communication channels (Dubai Eye, Noor Dubai, Business 24/7, Outdoor, www.business24-7.ae, www.dubaieye.com, SMS, Direct Mail & social media) Media
- 12. Message Phase 2 October 25th‒ December 10th Driving interaction and comment Big Breakgreat ideas deserve great opportunities Marketing Plan Objective Duration Send an SMS or go online and share your thoughts on your favorite idea and win a Blackberry with 1 year free subscription with du… Main communication channels (Dubai Eye, Noor Dubai, Business 24/7, Outdoor, www.business24-7.ae, www.dubaieye.com, SMS & Direct Mail) Media
- 13. Message Phase 3 December 13th‒ December 17th Hold audience and sustain attention Big Breakgreat ideas deserve great opportunities Marketing Plan Objective Duration Vote for your favorite to win at the Grand Finale and win a years free Business Broadband with du and join us at the finale… Main communication channels (Dubai Eye, noor Dubai, Business 24/7, Outdoor, www.business24-7.ae, www.dubaieye.com, SMS & Direct Mail) Media
- 14. Media Phase 3 December 17th+ 12 months follow up Big Breakgreat ideas deserve great opportunities Marketing Plan Duration Branding Radio and print tracking of progress over coming 12 months Message Winner messaging thanks to du, Dubai Eye and Emirates Business 24/7 for making this possible… Live radio broadcast from venue on Dubai Eye, Evening Business with Richard Dean, at event branding , TV broadcast to be uploaded on du.ae | youtube.com | facebook | www.business24-7.ae Finale & post finale
- 15. Big Breakgreat ideas deservegreat opportunities October November January February March April May June July August September October November December Winner Announcement Build awareness & encourage participation Driving interaction and comment 25 10 25 10 13-17 Hold audience and sustain attention Hold audience and sustain attention du adds life to life & believes everyone of you can add life to life Send an SMS or go online and share your thoughts on your favorite idea and win a Blackberry with 1 year free subscription with du… Vote for your favorite to win at the Grand Finale and win a years free Business Broadband with du and join us at the finale… Hold audience and sustain attention SMS SMS SMS Timeline
- 16. Big Breakgreat ideas deservegreat opportunities Media Plan Oct Oct Nov Nov Nov Nov Dec Dec Dec Dec Media Activity Format Detail Cost (AED) 2 3 4 5 6 7 8 9 10 11 Online Business24-7.ae banners banner 500,000 impressions @ 51CPM 25,500 Dubai Eye banners banner 500,000 impressions @ 51CPM 25,500 Press Emarat Al Youm Daily ad horizontal strip 21 days @ 8,800 184,800 Emarat Al Youm Daily ad full page 42 days @ 22,000 924,000 EB24-7 Daily ad horizontal strip 21 days @ 8,800 184,800 EB24-7 Daily ad full page 42 days @ 22,000 924,000 Radio Dubai Eye - Teaser 1 15 sec spot 24 spots a day / 4 versions 32,000 Dubai Eye - Teaser 2 30 sec spot 12 spots a day / 2 versions 21,000 Dubai Eye commercial spots 30 sec spot 5 spots a day / 8 weeks 70,000 Outdoor Stands in malls / DIFC stands 2x malls tbc Unipoles message unipole 8 / 2 months 70,000 Adpoles 'apply now' message adpoles 15 / 2 months 70,000 Grand finale Event 60,000 2,591,600AED W M
- 17. As Sponsor ofThe Big Break, will be included in all promotional activity associated with the campaign du will receive logo exposure on all above the line activity on Dubai Eye, Business 24/7, www.business24-7.ae, www.dubaieye103.8.com, outdoor, direct and ambient activity Big Breakgreat ideas deserve great opportunities Sponsorship package Above the line du will receive logo exposure on all promotional activity inc. flyers, roll up banners and posters etc du will have branding exposure at the Grand Finale du will be allowed to promote and showcase products and services at the Grand Finale Below the line Partner Joint Sponsor AED 850,000 AED 550,000
- 18. As Sponsor ofThe Big Break, will be included in all promotional activity associated with the campaign Du will be allocated a place on the selection jury at the Grand Finale Du will be allocated a place as one of the interviewed jury on Dubai Eye Du will be allocated a place on the commentary team within Busines 24/7 AMG will allocate a dedicated The Big Break team for core competencies 10 invitations to the Grand Finale Production of all above the line media Dedicated sponsored section within Business 24-7 Dedicated sponsored microsite 30 minute segment within Dubai Eye ‒ 6 weeks 30 minute segment within Dubai Eye ‒ 7 days (Finals) Live Broadcast from Grand Finale (2 hours) Branded Grand Finale Big Breakgreat ideas deserve great opportunities Sponsorship package Added value
- 19. Total Print inventory: 126 ads Total Radio inventory : 76 spots Total Outdoor inventory : 8 Unipoles & 15 Adpoles Total Online inventory : 1 million impressions Big Breakgreat ideas deserve great opportunities Inventory
- 20. Helping to reinforcethe credibility of du being the leading business communication service provider in the UAE Interact directly with a business audience All future in-house AMG advertisements relating to winner will feature dus sponsorship of this competition this idea was brought to life in association with du… Increase participation through incentives Showcasing of du business services Big Breakgreat ideas deserve great opportunities Benefits to
- 21. Exposure Big Breakgreat ideas deservegreat opportunities Big Breakgreat ideas deserve great opportunities Media SponsorPartner Partner Big Breakgreat ideas dese ve gre t oppor unit es Graet Ideas deserve great opportunities! Big Breakgreat ideas dese ve gre t oppor unit es du adds life to life & believes everyone of you can add life to life TM
- 22.