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UNDERSTANDING LOCATIONS www.siteassessment.co.uk We all live, work, shop and enjoy ourselves in different places, or “locations”, but how do we define them, how do they inter-relate, and why does it matter? Site Assessment Services Consultancy
Potential locations for your stores or branches take different forms …. ,[object Object],[object Object],[object Object],[object Object],www.siteassessment.co.uk Site Assessment Services Consultancy All these locations offer opportunities for interaction with existing and potential customers.
All locations inter-relate within a hierarchy. Understanding those hierarchies will help your branch network planning …. ,[object Object],[object Object],[object Object],[object Object],www.siteassessment.co.uk Site Assessment Services Consultancy
An example of a hierarchy …. ,[object Object],[object Object],[object Object],[object Object],www.siteassessment.co.uk Site Assessment Services Consultancy
The “dominant 21” UK locations …. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.siteassessment.co.uk Site Assessment Services Consultancy
[object Object],[object Object],[object Object],[object Object],Each location within a hierarchy has its own catchment …. www.siteassessment.co.uk Site Assessment Services Consultancy
[object Object],[object Object],[object Object],[object Object],[object Object],These catchments can be treated as “local markets” and reflected in your network planning …. www.siteassessment.co.uk Site Assessment Services Consultancy
[object Object],[object Object],[object Object],Within local markets, a hierarchy of outlets could be defined and new ways of reaching customers considered …. www.siteassessment.co.uk Site Assessment Services Consultancy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What  Site Assessment Services  can offer you …. www.siteassessment.co.uk Site Assessment Services Consultancy

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Understanding Location Hierarchies

  • 1. UNDERSTANDING LOCATIONS www.siteassessment.co.uk We all live, work, shop and enjoy ourselves in different places, or “locations”, but how do we define them, how do they inter-relate, and why does it matter? Site Assessment Services Consultancy
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