The document discusses how Telkom Business aims to help clients eliminate uncertainties in their operations through SAP Basis, emphasizing predictability and reliability. A key campaign concept involves a two-sided coin, symbolizing the removal of chance in business decisions and promoting trustworthy partnerships. The message is that using SAP Basis allows businesses to confidently advance without relying on luck.

1. We understand that our business clients are dealing with countless uncertainties on a
day-to-day basis. There are so many variables that seem to run on luck.
How can we help them take out the luck and take back control?
Taking out the luck
Creative Thinking

2. We believe that the strongest feature of SAP BASIS is its predictability.
This, coupled with the reliability of years of experience from Telkom, provides business
peace of mind.
“Don’t take any chances on your business journey”
Core campaign thought

3. A two sided coin (with heads on each side) is the main
image for this campaign.
By removing the uncertainty that comes with the chance
flip of a coin we are advocating predictable business
solutions. It’s a win-win situation for our prospects who
want the assurance of a reliable business partnership
along their journey.
The 2-sided coin: two heads are better than one
Campaign key element

4. Infographic

5. Creative Idea
We understand that your business data is valuable. You shouldn’t need to take any chances
with storage and administration. The business world is unpredictable enough as it is.
Like flipping a coin. It’s a chance. A bit of luck.
But what if you could take the chance out of your business success? What if you could ensure
that each time you flipped that coin, you’d by moving your business ahead?
With SAP BASIS by Telkom Business, you can.
Integrate your existing information landscape seamlessly with SAP BASIS for a predictable and
reliable interface.
It’s a win-win situation.
The marketing message

6. Banner on website

7. DM box - closed

8. DM box - open

9. DM box – Q&A cards and board game

10. Thank You.