Case study: Our proposed reward program for Sanlam Reality members to engage with content in fun and fulfilling new ways.

1. The Wealth Sense Portal
launch campaign.

2. Background to
this campaign.

3. Objectives
Working within the Reality Positioning of
“Being a wealthsmith is rewarding”
our objectives are:
• Driving users to the Money Platform (working title: Money Sense)
• Changing behaviours around financial planning by rewarding
those who upskill themselves in the platform

4. Messaging
Being a wealthsmith is rewarding for our future.
But the future is not some intangible concept. It’s reality. We
are always within reach of our future. We just need the right
tools to grasp it.
• Money Sense equips you to fulfil your dreams.
• It opens your imagination by preparing you for life.
• It creates opportunity to build the future you imagine.

6. IMAGINE LIFE.
(creative variations)

12. IMAGINE LIFE.
(awareness applications)

18. IMAGINE LIFE.
(engagement applications)

23. THANK YOU.