This document provides branding guidelines for the Santa brand. It establishes that Santa is a concept representing emotion, past, present and future. The branding emphasizes simplicity, nostalgia, and imagination. It outlines Santa's brand promise of excellence, measurability, accountability and snow. Graphics and language guidelines establish proper usage of Santa's trademarks, logo, color palette, fonts and imagery to build brand recognition and a relationship with customers based on belief.
Treasure Trails specialise in creating fun, educational and healthy ways for people to explore their local area through our themed walking, cycling and driving Trails. Each area of the UK is run by a fully trained Treasure Trails Licensee who has specialised knowledge of the most interesting and historic features of that region, making our Trails the most up to date and relevant to the local community.
Treasure Trails is looking for the right creative, motivated and adventurous people to help grow our team further and run a Treasure Trails business in their area.
Treasure Trails specialise in creating fun, educational and healthy ways for people to explore their local area through our themed walking, cycling and driving Trails. Each area of the UK is run by a fully trained Treasure Trails Licensee who has specialised knowledge of the most interesting and historic features of that region, making our Trails the most up to date and relevant to the local community.
Treasure Trails is looking for the right creative, motivated and adventurous people to help grow our team further and run a Treasure Trails business in their area.
This Branding project was our Final Interpreuneurial Master Project where we had to create a company from scratch, passing by all the required steps (buisness model, differenciator, Branding...).
Treasure Trails specialise in creating fun, educational and healthy ways for people to explore their local area through our themed walking, cycling and driving Trails. Each area of the UK is run by a fully trained Treasure Trails Licensee who has specialised knowledge of the most interesting and historic features of that region, making our Trails the most up to date and relevant to the local community.
Treasure Trails is looking for the right creative, motivated and adventurous people to help grow our team further and run a Treasure Trails business in their area.
Treasure Trails specialise in creating fun, educational and healthy ways for people to explore their local area through our themed walking, cycling and driving Trails. Each area of the UK is run by a fully trained Treasure Trails Licensee who has specialised knowledge of the most interesting and historic features of that region, making our Trails the most up to date and relevant to the local community.
Treasure Trails is looking for the right creative, motivated and adventurous people to help grow our team further and run a Treasure Trails business in their area.
This Branding project was our Final Interpreuneurial Master Project where we had to create a company from scratch, passing by all the required steps (buisness model, differenciator, Branding...).
A modern view on the ideology of a better society through the active participation of founders, investors and stakeholders to challenge themselves to take on the major problems affecting society.
It is a rallying call to social entrepreneurship. A plea to the best and brightest to devote their business pursuit to the idea of tackling issues of access to clean water, housing, artificial intelligence, politics and other social issue.
A proposed agile systems engineering manifestoHazel Woodcock
As presented at INCOSE UK ASEC 2013. This is a proposal for modification to the agile manifesto and principles to make them fit for purpose for systems engineering. Following discussion at the event, further changes will be made to this proposal in the future.
Work culture is powerful: it can impact sales, profits, recruiting efforts and employee morale, whether positively or negatively. Having a positive workplace culture is very important. Let's see how work culture impacts employees.
What is company culture? Great question. While wikipedia’s definition is a good place to start, we at Culture Labx thought we’d break it down to see if we could do better. In the process we couldn’t stop ourselves from creating something more sharable than just a blog post. And so, The Culture Code was born.
A modern view on the ideology of a better society through the active participation of founders, investors and stakeholders to challenge themselves to take on the major problems affecting society.
It is a rallying call to social entrepreneurship. A plea to the best and brightest to devote their business pursuit to the idea of tackling issues of access to clean water, housing, artificial intelligence, politics and other social issue.
A proposed agile systems engineering manifestoHazel Woodcock
As presented at INCOSE UK ASEC 2013. This is a proposal for modification to the agile manifesto and principles to make them fit for purpose for systems engineering. Following discussion at the event, further changes will be made to this proposal in the future.
Work culture is powerful: it can impact sales, profits, recruiting efforts and employee morale, whether positively or negatively. Having a positive workplace culture is very important. Let's see how work culture impacts employees.
What is company culture? Great question. While wikipedia’s definition is a good place to start, we at Culture Labx thought we’d break it down to see if we could do better. In the process we couldn’t stop ourselves from creating something more sharable than just a blog post. And so, The Culture Code was born.
Weather you believe in Santa or not, but there no doubt about his marketing skills. He is one of the oldest, biggest and popular marketing brand recognize with his red suit, white beard and jingle. There are some good learning from him
Image & Content Credit: Different source from Internet
Creative agency True Story visited 300+ stores across London, Paris & New York to understand the major retail themes this Christmas and how retailers are encouraging customers to shop with them at this crucial time in the retail calendar. Themes include: Emotion & Inspiration, Reward, Convenience and Personalisation. This is an extract from a more in-depth document "Once Upon a Christmas: Blurring the lines between shopping & storytelling", available in January 2015.
Star Wars is HOT! We have LIght Sabers and Star Wars Characters that double as dispensers, ideal for Star Wars-themed promotions and events. With lead time, our Star Wars pieces will light up the event and the crowds will love 'em!
Exquisite craftsmanship, blending tradition and innovation. Elevate your lifestyle with our premium Japanese product, designed for timeless elegance and exceptional quality
Exquisite craftsmanship, blending tradition and innovation. Elevate your lifestyle with our premium Japanese product, designed for timeless elegance and exceptional quality
Sponsorship Proposal Letter Powerpoint Presentation SlidesSlideTeam
Sponsorship is defined as supporting an event, organization, or activity financially to meet the funding needs. However, the sponsor may not benefit from the act but will demand brand publicity, promotion, and commercial success in return for the favor. Therefore, raise your brand’s awareness and ask your prospective clients for financial support through this Sponsorship Proposal Letter PowerPoint Presentation Slides. Make an intriguing proposal for your clients and garner their attention. Incorporate our content-specific volunteering PowerPoint theme and appeal to your clients to join you in this noble work. The use of eye-catching graphics and an attractive color combination of blue, white, and yellow adds a dash of charm to the proposal. Why spend hours making a stunning proposal when you have our topic-specific proposal template to solve your problem in minutes. With our explicitly designed financial support PPT slideshow, elucidate the benefits of sponsoring any event. The benefits include increased customer base, improved customer engagement, increased sales, and brand promotion. Explain the value that the event will add to the client’s organization, such as social media exposure, accountability record, and unique marketing channels respectively. Showcase various sponsorship packages created for event funding like a gold sponsor, silver sponsor, and bronze sponsor along with the features of all under the respective sponsorship. Illustrate the perks of selecting the gold membership by employing our financial help PPT design. Provide event details in a systematic manner by downloading this content-ready financial assistance PowerPoint graphic. https://bit.ly/3ycHiuc
Sports incentives, youth sports incentives, youth demos and brand promotions... CR lights up brands with cool incentives, and onsite experiential fun! Glow is trendy and we GLOW events. Atmosphere is what it's all about and we can provide it! Light up the brands, send them home and expand the brand, add autographs on some pieces and they're glowing souvenirs long after the event!
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
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Due to their ability to produce engaging content more quickly, over-the-top (OTT) app builders have made the process of creating video applications more accessible. The invitation to explore these platforms emphasizes how over-the-top (OTT) applications hold the potential to transform digital entertainment.
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspirationgreendigital
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
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Today's fast-paced environment worries companies of all sizes about efficiency and security. Businesses are constantly looking for new and better solutions to solve their problems, whether it's data security or facility access. RFID for access control technologies have revolutionized this.
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdfAzura Everhart
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
https://www.theurbancrews.com/celeb/matt-rife-cancels-bloomington-show/
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
At Digidev, we are working to be the leader in interactive streaming platforms of choice by smart device users worldwide.
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Barbie Movie Review - The Astras.pdffffftheastras43
Barbie Movie Review has gotten brilliant surveys for its fun and creative story. Coordinated by Greta Gerwig, it stars Margot Robbie as Barbie and Ryan Gosling as Insight. Critics adore its perky humor, dynamic visuals, and intelligent take on the notorious doll's world. It's lauded for being engaging for both kids and grown-ups. The Astras profoundly prescribes observing the Barbie Review for a delightful and colorful cinematic involvement.https://theastras.com/hca-member-gradebooks/hca-gradebook-barbie/
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
3. 001Santa
Brand Book
How to live the brand
Meet it
Greet it
Eat it
Distribution of this Brand Book is strictly
controlled and limited to authorised
*Santa* franchisees and partners.
Our lawyers know where you live.
4. Santa
Brand Book
002
Our brand journey
Our brand journey is the Key that unlocks our History, and the Bolt
that secures our Future Understanding of where we are going and
what we will do when we arrive at that place that we’ve gone to.
We began our brand sleigh-ride with an Imagination Shower
Away-day Team Event in Stornaway. There, we looked at what
*Santa* might be if it weren’t a fat man in a red suit. We projected
that if *Santa* were a bird, it would be a stork. If it were a river,
it would be the Danube. If it were a biscuit, it would be a Hobnob.
If it were a holiday, it would be Easter.
The key learning from this was that *Santa* IS brand. PARTLY literally
and TOTALLY metaphorically.
Did you know:
*Santa* is striving to become a carbon-
neutral corporation by 2056?
5. Santa
Brand Book
003
* – the introductory asterisk reminds customers of a snowflake
alighting on the eyelash of a fawn.
SAN – the first three letters represent South and North. We are
headquartered in the North, but our reach is global.
N – the N also symbolises nitrogen, the most abundant atmospheric
element, calling to mind the abundance of gifts we distribute.
TA – the final two letters are the (abbreviated) thanks of the world’s
children. Note: TA can also stand for Territorial Army.
This should not be referenced in our communications.
* – the terminating asterisk points customers to the polar star, and
hence the birth of dreams.
‘Santa’ backwards is atnas, which is Lithuanian for chimney.
Why *Santa*?
7. Santa
Brand Book
005
Our brand essence is the very essence of our brand. A brand is
like a sack on a sleigh of belief. At the emotional heart of our brand
sack is profit. Profit is foundationed in deceit, which is emulsified
in tricks. Tricks are quasi-authenticated through illusion, and further
end-gamed via magic. Enveloping this magic is the belief of our
customers. The sack then hangs within a metaspace of gullibility.
Our brand essence
profit
deceit
tricks
illusion
magic
belief
gullibility
What our customers say about us
“Thank you for your assistance with what
turned out to be a splendid Christmas
this year. Some of the presents
I got were extremely satisfactory.”
Freddy Haycock, age 7, Caerphilly
8. Santa
Brand Book
006
Elvis
Robin Hood
Who else is occupying
*Santa*’s space?
The greatest assets of any brand
are its brand assets. Our critical
asset duopoly is Volume of Beard
(beardiness) fused with Extent
of Fat (fatiness).
This schematic geographilises
us and our key competitors on
the fatiness/beardiness spectrum.
Our brand assets
Fatiness
Beardiness
The Fat Controller
Max
Max
Santa
Hagrid
Entering our
reputational space
– monitor him
Henry VIIIAnne Widdecombe
1976
1956
Michael Moore
Brian Blessed
Grizzly Adams
W G GraceChe Guevera
Noel EdmondsPostman Pat
Kylie
Kevin Costner Erol Flynn
ZZ top
9. Santa
Brand Book
007
Our brand assets
Moses
The
Laughing
Policeman
Tommy
Cooper
Magic
*Santa*
JusticeJollyness
Ho
Ho Ho Ho Ho
Ho Ho
Ho Ho Ho
HoHo
Alex
Ferguson
That tramp by
the station
The
A-Team
Reliable
Rudolph
Red noseOutcast
Mandatory Venn diagrams
10. Santa
Brand Book
008
Our brand language
1. Use approved vocabulary
The words we use must always be convivial, festivious and jollificatory.
*Santa* is not
A bit creepy
A complete mug
Morbidly obese
Half cut
2. Avoid familiarity
Don’t use the over-familiar and paternalistic ‘Father Christmas’.
If only because it anagrams to ‘the rich Mr Fat-Ass’.
3. Use this year’s legend
Following our original ‘Chimneyz Meanz Giftz’ and the popular
‘I Bet He Drinks Sherry’, our slogan for all channels going forward
is ‘Never Knowingly Undersnowed’.
*Santa* is
Fond of children
Generous
Round and jolly
Red faced
11. Santa
Brand Book
009
4. Always communicate on-brand
Deploy brand language to build the *Santa*:Customer relationship.
This real-life example shows simple mistakes, and how to correct them.
Our brand language
Dear cust ref:
48f56kc7856//b
Due to an oversight by one of
our contractors, your request
for [insert name of item] has
been mis-sleighed. Please
find below tree/at end of bed
a present to similar value.
Ho ho ho
Santa Claus®™
Dear Andy
I’m really sorry, but Rudolph
tells me that the X-Box you
asked for isn’t on the sleigh.
I hope you enjoy this
skateboard that I’ve chosen
for you instead.
Love
Santa
Don’t be over-
familiar This is more
professional
Good, everyday
words
Good, this is
more specific
Clear instruction
for customer
Good – reflects
customer’sconcern
Good - reinforcing
brand here
Don’t use jargon
Be specific – what
exactly happened?
Talk from customer’s
perspective
Talk about the
customer, not us
Use brand
message instead
12. Santa
Brand Book
010
Our brand imagery
Colour
Our primary brand colour is red. White is our secondary brand colour.
There is no tertiary colour.
We chose red because it connects to blood, which signifies family,
and communism, which alludes to sharing.
Pantone reference chart—
Too naïve
Too deep
Too ironic
Too crisp
Believable
Even
Red 032C
White 000C
Our font is—
santa serif and
santa serif bold.
13. Santa
Brand Book
011
Our brand imagery
Correct use of iconography
There are very strict guidleines for imagery orientation.
Always check − twice.
21 3 4
What our customers say about us
“I have always been satisfied by the
consistently high level of seasonal magic
you have demonstrated. Many Thanks.”
Olivia Johnson, age 5, Leicester.
14. Santa
Brand Book
012
Customers’ belief in *Santa* correlates directly to their
chronological status. This graph places our brand against
key competitors in the belief vortex.
Curve of credulity
Did You Know:
*Santa* is the industry
standard for child-centric
gift-delivery solutions?
Age of customer
Levelofbelief
Santa
God
Socialism
0
0%
100
100%
908070605040302010
Customer
retention
opportunity
Spiritual crisis
Mid-life crisis
Ethical crisis
15. 013Santa
Brand Book
Brand decision tree
We operate in a crowded market place. So it’s crucial to build the
customer relationship at every touch point. Always ask yourelf,
at all times, should I use the Santa Brand?
Always
use the
brand
byletter
e-channels
seasonalfilm
s
in-store
franchise
schoolfair/party
guestbrand
in
TV
ad
im
prom
ptu
D
ec
24
sighting
custom
ersatisfaction
survey
Use the
Santa
Brand
Use the
Santa
Brand
Use the
Santa
Brand
Use the
Santa
Brand
Use the
Santa
Brand
Use the
Santa
Brand
Use the
Santa
Brand
Use the
Santa
Brand
?
HowamItouchingthecustomer
16. Santa
Brand Book
014
Have a really great Christmas
and a fantastic 2011
Express HerS Elf
Kate
Chief Operating Elf
Mark
Chief Creative Elf
Vince
Chief Wealth Elf
Jochem
Chief Knowledge Elf
Rhys
Commercial Elf
Andy
Chief Top Sh Elf
Simon
BehaviourS Elf
Jane
Inter National Elf
Anthony
Deputy Learning Elf
Joe
Do you know someone who should be
jumping through these kind of brand hoops?
Download a copy of the Santa Brand Book from our website
and email it to them.
www.quietroom.co.uk