Overview of San Leandro as an opportunity site for residential and commercial development given our location and proximity to San Francisco with Dark Fiber technology.

1. “A rising tide
lifts all the
boats.”
-President John F. Kennedy

2. San Leandro Trends in Real Estate
• Why San Leandro matters in the core SF Bay Area?
• What are the tides rising in San Leandro?
• Is Oakland a seawall (risk) to the tides for San Leandro?
• What are the real estate opportunities in commercial,
residential, and light industrial (Flex space)?

3. Why San Leandro matters.
 Business environment
 Environment
 Politics
 Mortgage climate and interest rates
 Housing availability
 Sale rates (including short sales, foreclosures, bank owned properties, etc.)
 Property values
 Community resources (parks and recreation departments, police, fire, etc.)
 Schools
 Crime rates
 Community improvements
 Employment

4. Why San Leandro matters (Cont.)
DEMOGRAPHICS

5. Why San Leandro matters (Cont.)
Income

6. Why San Leandro matters (Cont.)
HOUSING TRENDS

7. Why San Leandro matters (Cont.)
Forecasts & Opportunities

8. Why San Leandro matters (Cont.)
Crime – Urban, but safer than Oakland.

9. Why San Leandro matters (Cont.)
BART: San Leandro & Bayfair (23-25 minutes to San Francisco).

10. San Leandro SWOT
Analysis
S - Strengths of the area itself.
W - Weaknesses of the district itself.
O - Opportunities in the general market.
T - Threats from other competitors.

11. The Tides.
Strengths:
• Proximity – Oakland Airport &
Bay Bridge.
• Ease of Business - San Leandro
vs. others.
• Fiber loop – Lit San Leandro.
• 3 distinctive business clusters –
grown from San Leandro history
and experience.
Examples of Existing Companies:
Source: 2013-09-09_Next Generation Workplace District Study_Presentation_v4

12. Tide Surfers: Type A Machines.
Why San Leandro:
“San Leandro possesses a
strong manufacturing base
and an existing community
of complementing
technologies, a supportive
City, combined with local
enthusiasm.”
- Espen Sivertsen, the CEO of Type
A Machines,
3D Printer by Type A Machines:
Source: http://www.sanleandro.org/civica/press/display.asp?layout=1&Entry=495

13. The Maverick: Dr. Patrick Kennedy
Lit San Leandro: Dark Fiber
“It helps to provide the
foundation necessary to
attract a new generation of
companies to San Leandro,
specifically software,
technology and green-tech
companies that may have a
manufacturing component.”
- Dr. Pat Kennedy, OSIsoft Founder
Seeing BIG Data in real time:
Source: http://litsanleandro.com/background/
• The OSIsoft PI System is used in
manufacturing, energy, utilities,
life sciences, data centers,
facilities, and the process
industries.

14. The Surf Pack: Craft Brewer Cluster.
Why San Leandro:
• Offers flexible industrial real estate
and easy access to the Bay
Area’s transportation
infrastructure.
• With revenue increasing by 17% in
2012 and 20% in 2013, the craft
beer industry is undergoing a
period of tremendous growth.
• Craft beer only accounts for
about 8% of beer sold in the U.S.,
the industry has plenty of room for
continued growth in the future.
Breweries:
Source: http://sanleandronext.com/?p=2471

15. The Eddies.
Weaknesses:
• Few value-added activities.
• Legacy: Obsolescent buildings.
• Legacy: Connectivity challenges.
• Legacy: Few services and
amenities.
• Weak sense of place/regional
image.
• A number of disengaged
businesses.
Examples of Existing Companies:

16. The Crest.
Opportunities:
• Advanced manufacturing is
growing.
• Emeryville and Berkeley are tight
on manufacturing space.
• Kaiser’s opening creates a
marketing window.
NextGen Study Recommendation:

17. The Seawall.
Threat/Competing Places:
• Fremont, Milpitas, Livermore
• Oakland Army Base, Jingletown
& Alameda
• Hayward
• San Francisco

18. Real Estate Opportunities:
Recommendation by Next Gen Study

19. Real Estate Catalysts (Cont.):
Kaiser Permanente Medical Campus, San Leandro.
• Open to Thrive…

20. Real Estate Catalysts:
The Gate.
• Open to Make Things…

21. Real Estate Opportunity Sites:
Kaiser North Retail Parcel Site (i.e. Business Center)
• Offering Memorandum in fall ‘14

22. Real Estate Opportunity Sites (Cont.):
2950 Merced – Vulnerable Site per NextGen Study
• On market @ $14m, 7.51 ac w/133,849 square feet at
87.2% Occupancy.

23. Real Estate Opportunity Sites (Cont.):
1900-1944 Marina Blvd. – Vulnerable Site per NextGen Study
• On market @ $17m, 8.71 ac w/151,000 +/- square feet

24. Real Estate Opportunity Sites (Cont.):
1001/1005 San Leandro Blvd. – partial TOD Site, 0.23 acre site
• On market @ $911,250 with residence and business, Assemblage for
housing/office/retail

25. Historical Commercial Comp:
Hudson Lumber Site to
Preferred Freezer Services
15.73 Acres

26. San Leandro Residential:
Detached
• Days on Market (DOM) for the
San Leandro area year-to-date
is around 24. The median
detached home price in San
Leandro for May was $457,500.
Attached
• Days on Market (DOM) for the
San Leandro area year-to-date
is around 24. The median
attached home price in San
Leandro for May was $311,400.

27. And finally: Breaking News
MTC Awards San Leandro $440k for Bayfair Transit Village
• Metropolitan Transportation
Commission (MTC) has awarded
$440,000 in grant funding to
prepare a specific or area-wide
long-range plan and
environmental study for the
Bayfair Center and the
adjacent Bayfair BART station.

28. Thank you.
Q&A / Discussion
• Contact info:
Ed Hernandez
Bay East Legacy & Associates
400 Estudillo, Suite 204 San Leandro, CA
ed@bayeastlegacy.com
(510) 842-6175 office