Expert insight on the Southend on Sea Property Investment market for Fund Managers, Institutional & Advanced Investors

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SECRETS TO INVESTING IN THE
SOUTHEND ON SEA PROPERTY MARKET
Facts about Southend on Sea and the local property market
every Fund Manager should know
Get valuable insight other fund managers don’t have
SOUTHEND ON SEA
SAVVY, SIMPLE PROPERTY INVESTMENT
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INDEX
The Deal – 0001
What you’ll get from the secrets to investing in the Southend on Sea
What no one tells you about Southend on Sea but
every fund manager should know – 0002
Key facts and figures about Southend on Sea, the people that live here and
how it affects the local property market
A complete guide to the 6 most influential and powerful
people in Southend on Sea – 0003
A complete guide to who runs the town. The Power list
8 Key facts that will make you an expert on the local
property market – 0004
Local market secrets to help you appraise the market and deals

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THE DEAL – 0001
What you’ll get from the secrets to investing in Southend on Sea
Key facts and figures about the people of Southend on Sea and how it
affects the local property market
A complete guide to who runs Southend on Sea. The Power list
Who the biggest land owners are in Southend on Sea and what they own
Local market secrets to help you appraise the market and deals
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WHAT NO ONE TELLS YOU ABOUT SOUTHEND ON SEA
BUT EVERY FUND MANAGER SHOULD KNOW – 0002
Key facts and figures about Southend on Sea, the people who live and work there, and how it
affects the local property market
1
Between 2009 -2012 Southend on Sea was one of the 3 cities (Chatam & Crawley are the other two)
that received the highest level of migration from London.
Which means for the last 5 years the area has become more desirable and that has increased the
demand for housing and increased property prices.
(Source Centre for Cities for 2014 – Net Migration to London by age group, 2009-2012)1
1.
http://www.centreforcities.org/wp-content/uploads/2014/01/14-01-27-Cities-Outlook-2014.pdf
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C2C the Essex train operator runs trains from Southend on Sea to London
Fenchurch Street and is an award winning train service.
Getting commuters into London and back to Southend in 40 mins.2
This has meant quicker access to the capital and increased the amount of people
who have moved to the area and now commute to London from Southend on sea.
2.
https://www.c2c-online.co.uk/about-us/press-releases/c2c-triumphs-at-national-rail-awards/
2
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3.
3.
http://democracy.southend.gov.uk/documents/b7297/
London Southend the local airport has gone from 4,000 passengers a year
in 2010 to 1 million passengers a year in 2014. They are forecasted to have
2.5 million passengers come through the airport in 2018.
The airport has a long standing relationship with EasyJet ,who provides
most of the routes.
Recently the airport has increased it’s partnership to 4 airlines providing
20 European Destinations including business destinations Paris,
Amsterdam and Barcelona.
The Airport has been voted the UK’s Best Airport for 3 years in a row3
This has undoubtedly had a positive effect on local business and the
perception of Southend on Sea outside of the UK.
3
3. http://democracy.southend.gov.uk/documents/b7297/
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WHAT NO ONE TELLS YOU ABOUT SOUTHEND ON SEA
BUT EVERY FUND MANAGER SHOULD KNOW – 0002
Key facts and figures about Southend on Sea, the people who live and work there, and how it
affects the local property market
4.
Southend has 4 grammar schools, all of which are judged
“outstanding” in the UK schools list which means the area has
become more desirable for young families from outside Southend
on Sea to migrate to.1
1
http://www.homesandproperty.co.uk/area-guides/uk-areas/southendonsea-bestrated-primary-and-secondary-schools-31280.html
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In 2012 Southend on Sea was 8th in the list of cities with the
highest number of business startups and 8th in terms of total
number of businesses 1
1
http://www.centreforcities.org/wp-content/uploads/2014/01/14-01-27-Cities-Outlook-2014.pdf
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These key facts have had a positive impact on Southend on Sea and the local property market. Leading to
Southend on Sea being included on numerous ‘Best to Invest’ Lists’3
and Leigh on Sea a district of Southend
on Sea being voted by Rightmove the happiest place to live in the UK in 20164
The average weekly pay for men who live in Southend on Sea in
2016 was £627 compared to the national average of £581.2
In 2012 people from Southend on Sea where the 9th highest paid in
the UK.2
£581 £627
UK SOUTHEND
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A COMPLETE GUIDE TO THE 6 MOST INFLUENTIAL AND
POWERFUL PEOPLE IN SOUTHEND ON SEA – 0003
We let you in on who pulls the main levers of power in Southend on Sea. From governance to
the cultural tastemakers and the leaders of the hottest business’s in town
GOVERNANCE
Emma Cooney
Southend on Sea Council
Director of Regeneration and Business Development
KEY STRENGTHS:
Experienced council leader
CULTURE
Colette Bailey
Metal Culture Southend
Artistic Director & Chief Executive
KEY STRENGTHS:
Inspirational leader
Emma is a rising star at Southend on Sea Council. Having successfully
led the community and tourism departments over the last 8 years. She
has now been tasked with taking Southend on Sea to it’s next stage of
growth and development and bringing in investment in to the town. She
is currently working on the tech city being built by Southend on Sea
Airport. Forecasted to cost £150 million and create 5,000 new jobs in
the town.
Southend on Sea has a thriving alternative culture scene. It was named
The Uk’s City of Alternative Culture in 2017. Colette Bailey and her
team at Metal where key to this success. Her brainchild ‘NetPark’
was launched in 2015 and is the world’s first digital art park located in
Southend on Sea. It received rave reviews in the Guardian and Observer.
More recently Colette and her team put on the Estuary Festival
celebrating arts, literature , music and film across the areas covering
the Thames Estuary. Over 100,000 people attended the event.
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FASHION ENTREPRENEUR
James Cutmore
The Ragged Priest
Founder and Managing Director
KEY STRENGTHS:
Building an international business with local talent
BUILDING & CONSTRUCTION
ENTREPRENEUR
Tom Davis
Davis Construction
Managing Director
KEY STRENGTHS:
Knows his niche
Southend on Sea has some of the countries sharpest entrepreneurs.
James Cutmore is a very good example of this. Having started working
in retail from a young age. He started trading vintage clothes on ebay in
2007. Vintage clothing became popular and James created The Ragged
Priest to provide reworked vintage clothing for the mainstream market.
Retailers including Topshop and ASOS loved his product and the
Ragged Priest is now an internationally recongnised fashion brand. Still
based in Southend on Sea music music star Rhianna wears the clothing
line and they have an international following of over 250k people on
instagram.
Having taken the reins of his fathers business B J Davis. Tom has
made Davis Construction the go to construction company for specialist
property developments including care homes, schools and hospitals.
He recently won The Institute of Directors East of England Family
Business Director of the Year award.
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ACCOUNTANT
Gavin Simons
MWS Chartered Accountants
Owner and Partner
KEY STRENGTHS:
Wisdom and experience
SOLICITORS
John Branch
Paul Robinsons Solicitors
Associate Solicitor
KEY STRENGTHS:
Highly skilled and experienced
Having helped the most important businesses in Southend on Sea with
their books since 1971. Gavin Simons and his team at MWS are trusted
and highly experienced.
Paul Robinsons is the leading law firm in Southend on Sea. For 30
years they have been providing legal services in the town. Specializing
in property conveyance they are trusted as the leading firm for property
transactions. John Branch is their current star and his client roster
includes the great and the good of Southend business’s and people.
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8 KEY FACTS THAT WILL MAKE YOU AN EXPERT ON
THE LOCAL PROPERTY MARKET– 0004
Local market secrets to help you appraise the market and deals
Leigh on Sea is the Manhattan of the town
and most affluent part of Southend on Sea.
Populated by mainly wealthy essex business
people, city workers and increasingly families
migrating from London’s finer borough’s.
Key Strategy Insight:
Prime area for high end private rental
property
Westcliff on Sea is the Brooklyn of the town
and home to mostly young professionals.
With the Cliffs Pavilion and Metal Southend
based there it’s commonly the choice of
neighborhood for artists and media types.
House prices have grown the fastest here in
the last 2 years as Leigh on Sea has become
become popular nationwide and many have
been priced out.
Key Strategy Insight:
Great for Buy to Sell , HMO’s and Serviced
Accommodation
Southend on Sea is the Brooklyn of the town.
With the highest number of social housing it is
home to blue collar workers and DSS tenants.
It’s also where Essex University and South
Essex College are.
It has areas of wealth like the conservation
area which is loved by hipsters and creative
types and some areas around Southend East
station are now being inhabited by savvy
city workers who are refurbishing large
properties to raise young families.
Key Strategy Insight:
Great for Buy to Sell, Student Accomodation
and HMO’s
OLIVERS ON THE BEACH
ADVENTURE ISLAND
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8 KEY FACTS THAT WILL MAKE YOU AN EXPERT ON
THE LOCAL PROPERTY MARKET– 0004
Local market secrets to help you appraise the market and deals
The 10 largest Commercial Property Landowners POWERED BY
If you’re looking for commercial property in Southend on Sea there’s a high probability one of these 10 companies
owns the property.
FG
1#
Southend on Sea Borough Council
504
2#
Trustees of Frank Gould
392
3#
CK Hutchinson Holdings Ltd
193
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PCE
6#
Property and Commercial Enterprises
58
7#
Estuary Housing Association Ltd
49
WP SP
4#
Westleigh Properties Ltd
125
5#
SP Residential Ltd
80
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I PT SLS
9#
Phoenecia Trading Company
34
10#
Southern Land Securities Ltd
33
8#
Inkberrow Ltd
38
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The average house price in 2016 was £282,946
Which means acquiring investment properties in Southend on
Sea is attainable for most.
20% of People in Southend on Sea are aged between
30-44 yrs old the 3rd largest age group 1
Which means Southend on Sea is a good area to develop an sell
property to the first time buyers market
£282,946
30-44yrs
20%
AVERAGE HOUSE PRICE AGE GROUPS
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1
http://www.centreforcities.org/city/southend/

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MARKET SIZE AVERAGE RENTAL COST
The local rental market is twice the size as the social
housing market.
Which means there is strong demand for private rental
accommodation 1
The average cost to rent a room in a house share or HMO is £550
per calendar month2
RENTAL SOCIAL
HOUSING
2x
£550
AVERAGE RENT
1
http://www.centreforcities.org/city/southend/ 2
https://www.spareroom.co.uk/flatshare/?search_id=500261830&
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