This document provides information about Samsung's business philosophy and selected product portfolios in different countries. Samsung aims to create superior products that contribute to society. In the US, their washer is called PowerFoam, while in Chile it is called Ecobubble. The document then describes the target demographics, messaging, and attributes of Samsung washers in the US, Chile, and Germany.

1. TAT I A N A C A S TA Ñ O
JULIANA FAJARDO
J U A N C A M I L O VA R E L A

2. SAMSUNG ELECTRONICS
 PHILOSOPHY
At Samsung, they follow a simple business philosophy: to devote their
talent and technology to creating superior products and services that
contribute to a better global society.

3. INTERNATIONAL STRUCTURE

4. SELECTED COUNTRIES
U.S
CHILE
GERMANY

5. SELECTED PRODUCT
Washer Ecobubble, in
U.S is called
PowerFoam

6. SAMSUNG FOAM TECHNOLOGY

7. U.S

8. PORTFOLIO

9. Logo: Does not have a current one, only regist the name PowerFoam™
Slogan: foam you can see, clean you can feel

11. SEGMENTATION
Demographic: women in adulthood
Geographic: United States USA
Pscicografic: housewives

12. PRODUCT ATTRIBUTES
SuperCapacity
Our Super-capacity washers fit more wash – so you can fit more in your
day for the more important things in life. And fewer loads save you
water and electricity.

13. CHILE

14. PORTFOLIO

15. Slogan: leaves my clothes like the first time I saw it

17. SEGMENTATION
Demográfic: This product is aimed at women between 18 and 55 years old
Geográfic: located in the country of Chile
Psicografic: housewives who like to save and a sense of social responsibility

18. MESSAGE
Direct message: save money while you care for your clothes
peripheral message:
* Field imaguenes
* Family
* Birthday
* Greeting

19. PRODUCT ATTRIBUTES
savings, clothing care and contribution to the environment. since among the
trends of this century Chilean consumer is the growing interest in having the
best technology in the home, since we have a more demanding consumers are
fully aware that the contribution to social responsibility and green products

20. PROMOTION

21. GERMANY

22. PORTFOLIO

23. Logo > FOAM ACTIVE TECHNOLOGY
Slogan >
For all, the like
maintained live.

24. Samsung washing machines with
Foam active technology
About running the life in every respect:
Now, discover a generation of washing machines that really suits you.
With the Samsung foam active technology save up to 70 energy and
save as your laundry and your wallet in a wash.

26. SEGMENTATION
Demographic >
This product is dedicated to all young men and
women, specially from 18 to mid 30s, often
with children on board.
Geographic >
People living in Germany
Psicographic >
People that thinks that laundry mountains seem
always infinite, must claim but not your all
the time.

27. MESSAGES
Directly >
The foam active technology
saves up money, and
cares your clothes
Periferic >
Save your time, and convert
you in a more easy way
person

28. PRODUCT ATRIBUTES
Gently with clothes
Saves Energy
Saves Water
Quicker
Specific One:
Bubbles are better

29. DSITRIBUTION