Sample term paper

East West University
Identifying changing consumer behavior due to COVID-19
pandemic on Sheba.xyz”
Submitted to
Dr. Salma Akter
Assistant Professor
Department of Business Administration
Submitted by
Rehnuma Islam 2019-1-10-199
Imtiaz Ahmed 2019-1-10-074
Farhana Hoque Mahee 2019-1-10-014
Sinthia Afrin Noor 2018-3-10-098
Date of submission 10.09.2020

Letter of transmittal
10 September 2020
Dr. Salma Akter
Assistant Professor
Subject: Submission of Term Paper on “Identifying changing consumer behavior due to
COVID-19 pandemic on Sheaba.xyz”
Dear Madam
As per the requirements of submitting a term paper for MKT 201, we would like to present our
term paper titled ‘Identifying changing consumer behavior due to COVID-19 pandemic on
Sheaba.xyz’. The main purpose of the term paper is to highlight the changes in consumer
behavior due to COVID-19.
We have contacted with Sheba.xyz to gather important information. I hope that this report will
meet your expectations.
Sincerely yours,
Rehnuma Islam 2019-1-10-199
Imtiaz Ahmed 2019-1-10-074
Farhana Hoque Mahee 2019-1-10-014
Sinthia Afrin Noor 2018-3-10-098

Summary
Last month, we were assigned this major study writing term paper. Our honorable course
instructor provided us a guideline for preparing this term paper. We followed this outline in a
very strict manner. The introductory part of the term paper includes the company profile of
Sheba.xyz and rest of the part is about how consumers changed their purchase pattern and what
are the challenges Sheba.xyz faces during this pandemic. Making of this report was not easy for
us because we have to face a lot of limitations regarding information collection. Due to Covid19
many business faced many difficulties. From this term paper anyone can learn about Sheba.xyz
as well as how Covid19 changed consumers life & their purchasing pattern and what challenges
came due to Covid19.

Contents
Introduction ................................................................................................................................1
What is Covid19? ....................................................................................................................2
How Covid19 affected the economy? ......................................................................................3
How Covid19 affected the companies? ....................................................................................4
Covid19 effects on Bangladesh................................................................................................5
Company Profile of Sheba.xyz....................................................................................................6
Overview.................................................................................................................................6
Vision......................................................................................................................................9
Mission..................................................................................................................................10
History of Achievements .......................................................................................................11
Awards & Achievements.......................................................................................................12
Organizational Structure........................................................................................................13
Marketing Mix (Product).......................................................................................................15
Marketing Mix ( Price) ..........................................................................................................20
Marketing Mix (Place)...........................................................................................................20
Marketing Mix (Promotion)...................................................................................................22
Customer Reviews.................................................................................................................24
Market Position of Sheba.xyz ................................................................................................27
Market Position (B2C Market)...............................................................................................28
Market Position (B2B Market)...............................................................................................29
Corporate Social Responsibilities ..........................................................................................30
Consumers Changed Purchasing Pattern....................................................................................31
Challenges faced by Sheba.xyz during Covid19 ........................................................................35
Opportunity for Sheba.xyz during Covid19 ...............................................................................35
Recommendation ......................................................................................................................36
Conclusion................................................................................................................................37
Reference..................................................................................................................................38

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Introduction
The online service industry of Bangladesh has become a major revenue generating industry over
the years. According to the present context, due to Covid–19 pandemic, this industry has
emerged over the last decades and successfully contributed in the country’s GDP. The main
reason behind this growth of online service Industry in Bangladesh is the changing lifestyles of
the people and continuously trying to update with the latest fashion trend where online service
sector plays a very vital role. Due to this pandemic the movement restriction has also played a
vital role for consumers to
look for a digital platform for
fulfilling their day to day
needs. As a result, people are
taking more online services
and the digital industry is
rapidly booming over the last
decade specially this year of
2020 due to the pandemic.
Apart from satisfying
everyday basic needs also the
fashion needs of the general
people, online service-based
items from Bangladesh has become major export revenue as well. As a result of this rapid
growth of online service sector in Bangladesh, now people have more options while choosing the
online brands. Each day many new brands are launching and also Government is getting a good
amount of revenue from this sector. The NBR also mentioned that in the coming year the growth
of the online service industry of Bangladesh will be increased and as a result the end customers
will be more benefitted as they will be getting more options to choose from.
Now with mobile network and Smartphone penetration being an ever-increasing trend
everywhere, Sheba.xyz, the largest on demand service delivery platform has come up to the top
throughout the country. They have planned to up its game and triple its size by 2025 generating
Figure 1 Covid-19: Economic challenges facing Bangladesh
(https://thefinancialexpress.com.bd/views/analysis/covid-19-economic-
challenges-facing-bangladesh-1592064588)

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more job and serving people throughout the country. Formed just six years ago, Sheba.xyz has
already turned into one of the most trusted service providers in the capital with its arsenal of over
50,000 skilled professionals. Initially the company only offered around 40 services but currently
the company is offering more than 100 services.
What is Covid19?
Coronavirus disease 2019 (COVID-19) is defined as illness caused by a novel coronavirus now
called severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2; formerly called 2019-
nCoV), which was first identified amid an outbreak of respiratory illness cases in Wuhan City,
Hubei Province, China. It was initially reported to the WHO on December 31, 2019. On January
30, 2020, the WHO declared the COVID-19 outbreak a global health emergency. On March 11,
2020, the WHO declared COVID-19 a global pandemic, its first such designation since declaring
H1N1 influenza a pandemic in 2009.
Figure 2 (https://consumer.huawei.com/en/community/details/Coronavirus%5BCOVID-19%5D-
protect-your-self/topicId_78955/)

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Illness caused by SARS-CoV-2 was termed COVID-19 by the WHO, the acronym derived from
"coronavirus disease 2019. The name was chosen to avoid stigmatizing the virus's origins in
terms of populations, geography, or animal associations.
How Covid19 affected the economy?
Coronavirus has led to a volatile economy, but there are numerous other factors at play. The
initial outbreak of the coronavirus in China disrupted global supply chains. A record 3.28 million
Americans filed for unemployment benefits in the week ending March 21 as coronavirus-induced
layoffs surge. Even when the short-term effects end, the long-term economic impact will ripple
for years.
Figure 3 (https://www.shutterstock.com/search/coronavirus+economy)

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According to the forecast released by the Economist Intelligence Unit on 26 March, the global
economy is expected to contract by 2.2 per cent in 2020. These effects are expected to be more
exposed in major G20 economies, such as Germany, Italy, the United Kingdom and the US - all
countries that are major markets for Bangladesh's most vital tradable good readymade garments.
How Covid19 affected the companies?
The COVID-19 outbreak is likely to cause bankruptcy for many well-known brands in many
industries as consumers stay at home and economies are shut down. Employees are under
enormous financial pressure. Hospitality and travel are two of the biggest industries impacted by
COVID-19 because of travel cancellations, restaurant closures, and low consumer confidence.
Manufacturing and construction have largely held off on layoff decisions, but these industries
could suffer the strain as consumer demand drops. Airlines cut their workforce by 90%, and
tourism destinations are likely to see no profits in 2020. Furthermore, expos, conferences,
sporting events, and other large gatherings as well as cultural establishments such as galleries
and museums have been abruptly called off important industries like the car, truck, and
electronics industries have abruptly closed. Most small businesses lack the cash reserves to
weather a month-long interruption, and forecasts indicate more than 2 million workers could lose
their jobs in just one week as a result of the coronavirus pandemic.
Figure 4 (https://images.app.goo.gl/vJVFaTfSHvw7dt2B8)

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Covid19 effects on Bangladesh
Since March 7, when Bangladesh announced its first confirmed cases of COVID-19, the number
of infections in the country has grown significantly. Coronavirus infections remained low
throughout March and it was only in April that the numbers began to surge. Going by statistics
relating to the number of infections, Bangladesh’s COVID-19 problem seems less serious,
especially when one considers the size of its population (163 million) and the larger number of
cases that other countries are grappling with. Bangladesh government was slow to respond to the
pandemic in the initial stages. It has since set up more testing facilities and quarantine centers
and is procuring testing kits and medical equipment from abroad and declared lockdown from
March 18. In spite of lockdown, since April 26, hundreds of garment factories in industrial belts
in Gazipur and Ashulia in the suburbs of the capital, Dhaka, have begun functioning. Pressure to
meet production deadlines from American and European garment brands and possible loss of
business to competitors have prompted factory owners to reopen manufacturing units. They will
be joined by millions more as people rush to factories in Dhaka and other cities from their homes
in villages on foot and in crowded vehicles to return to work. These crowds could emerge new
vectors of the COVID-19 pandemic in Bangladesh.
Figure 5 (https://images.app.goo.gl/EeiYthbdj23hELbf7)

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Company Profile of Sheba.xyz
Overview
Sheba.xyz is the largest startup service providing platform that brings solution to all of life’s
hassles through Sheba mobile app in Bangladesh. Sheba.xyz is the “Amazon” of services. Be it
plumbing, fixing the air condition, helping with home & office relocation, getting beauty service
at home or even renting on demand driver for a few hours, it connects the growing number of
households and businesses that need professional services fast at the tap of a button through
Sheba mobile app, website and call center. For the service-oriented SME’s who onboard on
Sheba.xyz, it is a one-stop platform that allows them to monitor and manage their business and to
grow by finding customers on an on demand & hyper local basis.
Figure 6 (https://www.sheba.xyz/)
Bangladesh is one of the most densely populated country and is witnessing rapid urbanization as
Dhaka has been declared as a mega city. Yet consumers are finding it difficult and time
consuming to locate a skilled and trusted service provider at the right time, while capable and
reliable service providers have difficulty rising above the crowd and attracting customers. For

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households and businesses, Sheba is providing various services, where they can avail home
services and business solutions from a wide range of verified professional service providers.
By embarking with Sheba, service-oriented SMEs also create a new channel to reach out to
customers for their business. Almost any service provider that has a valid service business in
Dhaka can join on Sheba platform by registering on the Sheba manager app. The Sheba manager
app is the ERP solution through which the service providers can manage their customers,
monitor their resources and cash flow in their company as well as reach out to customers.
Service providers can also earn money through Sheba Bondhu (“Friend”) program by referring
their customers for other services to the Sheba platform generating leads for other SMEs.

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Sheba platform gives the service-oriented SMEs access to value added services that customized
according to their data which are finance, compliance, sourcing, training etc. Service providers
get access to basic features in Sheba app and can get access to higher features and functions by
upgrading their Sheba Partner Status. There are three Sheba certifications for service providers.
They are:
Local Service Provider (LSP) – Basic identity verified.
Priority Service Provider (PSP) – Standard quality parameter verified.
Exclusive Service Provider (ESP)–Fully complied with Sheba prime standard.
The service providers can upgrade their Sheba certification from LSP to PSP to ESP based on
their performance, number of orders served through Sheba and service completion rates. The
higher the service providers certification, the lower the Sheba’s commission gets. For the added
features in the platform, the service provider pays a monthly subscription fee based on active
license. Sheba gives access to priority service providers to become exclusive service providers,
which require them to comply with Sheba prime standard and manage total business through
Sheba ERP solution. This exclusivity offers access to financial credit programs, growth
workshops, training and free phones with data plans to help grow their business.

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Vision
In Bangladesh people have grown used to ordering products from e-commerce sites. But still
they cannot imagine placing an order for service in a similar way. Doubt and misconceptions
creep in mostly due to the lack of professionalism and safety from the conventional mode of
service providers. But Sheba.xyz is the first platform that identified this core problem. Their
initial thought was more than just profit. They wanted to leave a positive mark and improve lives
and living standards of the people of Bangladesh. Through free skills development training,
Sheba.xyz is helping individuals upgrade their skills so that they can take up better jobs in the
future. Creating entrepreneurs in the society and crafting jobs for others in the market that's what
they are endeavoring right now.
Sheba.xyz’s vision is “To be the leading service platform at a local and international level”.
Also, to empower and digitize millions small and medium enterprises and create micro-
entrepreneurs by bringing the best service providing companies under Sheba market platform
where consumers can compare and choose their ideal solution without going through the hassle
of searching multiple websites or physical location, saving time and maintaining the quality of
service.

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Mission
Along their journey of serving people, they have determined a motto and a way of behavior
towards their customers. Their mission statement is “To be the most trusted platform for all sorts
of home services needed by consumers of Bangladesh”. Sheba.xyz aims to save their customers
time and make everything hassle free for them. They have planned to be the personal assistant in
every step of their customers way, making service convenient and simplify their consumers
everyday life. Their core value of work mostly stands over the basic business ethics, focusing on
the change that they are planning to bring in our countries service providing system.
Also digitizing their entire operation so that they can cope up with the rapidly changing
digitalized platforms of our country. Briefly their motto stands for:
Emphasizing on professional ethics.
Generating wide array of employment.
Changing the way of service providing system in the country.
Staying the leading digital platform as service provider.
Giving customers the most priority and best service.

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History of Achievements
Sheba.xyz is growing to be one of the best performing Startups in Dhaka city as well as in the
entire country. Over the years their list of achievements had grown exponentially. That's why
they have been able to come to a significant position presently. Here are some highlights of their
accomplishments:
1) Throughout the entire country Sheba.xyz has empowered more than 3 million micro-
entrepreneurs till now and aims to empower at least 5 million people by the end of the
year 2020.
2) Sheba caters more than 50+ different type of services through SMEs to the consumers.
3) Through Sheba, SME service has served more than 120,000 jobs in Dhaka (Bangladesh)
till 2020.
4) Sheba is working on “SDG Goal 8: Decent Work and Economic Growth” & “SDG Goal
9: Build resilient infrastructure and promote inclusive and sustainable industrialization
and foster innovation”.
5) Sheba is creating employment by producing new micro-entrepreneurs and aims to create
50,000 new employments every year in the service industry for small businesses to grow
in Bangladesh by the year 2022.
6) Sheba has been awarded with the title “Best Startup Award” in ICT sector in
Bangladesh’s 1stNational ICT Day by the ICT Division of Bangladesh Government in
2020.
7) Sheba.xyz has awarded at the 2nd Daily Star ICT awards as the Best Startup of the year
2017 and 2018.
8) Sheba.xyz empowered almost 74,000 individuals in their food delivery, laundry and
cleaning, digital security and beauty service industry.

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9) 3. In September Sheba.xyz first time organized Best Service Provider Award where they
gave 12 “Gold Batch” and 16 “Silver Batch” award to the potential service providers.
10) In October Sheba signed a contract with “Swiss contact” where they provide potential
and trained 5000 SP
Awards & Achievements
Figure 11 (https://s3.ap-south-1.amazonaws.com/cdn-shebaxyz/sheba_xyz/docs/investment.pdf)
From the first few years Sheba.xyz got various awards and become one of the best startups in
Bangladesh. Sheba.xyz also got recognition from Facebook and Microsoft.

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Organizational Structure
The organizational structure of the company is headed by the CEO of Sheba.xyz, Adnan Imtiaz
Halim. Adnan Imtiaz Halim, Limul Haque Sajib & Abu Naser Shoaib are the executive team of
Sheba.xyz who are running Sheba.xyz since 2017. As a team they have delivered $800M
projects, worked in 500 companies. They have successful track record of past 12 years.

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Due to a wide variety of sectors and excessive number of employees, the company has decided
to maintain a specific structure for every sector which is headed by the designated personnel.

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Marketing Mix (Product)
Sheba.xyz is a platform that provides a service for diverse services. It does not get involved into
providing the service directly. It rather takes calls through its call center or Service Provider gets
an order by Sheba Manager apps and contacts technicians with whom the firm has made deals
for. This is the reason the firm is able to provide that many services. It has made deals with
different services providers and thus providing the following services.
Beauty services- Sheba.xyz also provides beauty services, which include customized
beauty packages, beauty salon services, makeup & hairstyle and beauty services for
Wedding & Mehedi functions.

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Cleaning service- Sheba.xyz provides cleaning service for home, furniture, pest control
etc.
Laundry service-The firm provides professional laundry service handled by laundry
specialists with extreme care at affordable price.
Home shifting services-The firm provides home shifting services for both home shifting
and Office shifting people by connecting
them with packers and movers
companies providing best relocation
services.

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Food delivery service- Sheba.xyz offers fast and quality food delivery service for its
clients featured by verified and quality service providers.
Figure 19 (https://www.sheba.xyz/ )
Electric services- the firm provides all types of home or official electric services.
Sheba.xyz provides all types electronic machine installation and repairing services.
Digital Security- The firm deals with all type of digital security for home and offices. It
provides and installs digital security appliances like wireless motion alert sensor, keyless
entry with Smartphone, night vision outdoor camera, and outdoor home security alarm
etc.

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Wi-Fi service- Sheba.xyz provides Wi-Fi and broad brand installation services.
AC service- If the air conditioner is needs repair or replacements sSheba.xyz is there to
help.
Fridge service- Sheba.xyz provides repair services for fridge of all brands. No matter
where one bought it, Sheba.xyz can repair it. It repairs fridges of all brands like
Whirlpool, LG, Transcom, Rangs etc.

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PC service- Sheba.xyz provides services for any type of damage of PC, Laptop, and
computer accessories.
Generator service- Sheba.xyz provides generator installation and repairing service.
Lift service- Sheba.xyz provides lift installation and repairing service.
Vehicle repair service-The firm has car-repairing service, car decoration service, car-
washing service, vehicle-tracking service etc. handled by highly skilled mechanics and
service providers.
Car rental service-Sheba.xyz also has car rental service in their product line. They
provide car rental service both inside and outside the city at reasonable price handled by
verified and tested drivers to ensure safety and efficiency.
On Demand Driver: Sheba.xyz Providing On demand Driver by Apps. When Customer
Need to go out but they haven’t any Driver to carry them out then they knock me
through our Sheba.xyz apps and sheba provided the on demand driver.
These are the significant sectors of Sheba.xyz. Apart from these they also provide varieties of
other local services.

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Marketing Mix ( Price)
Sheba.xyz--- The penetration pricing strategy would give them an added advantage to grab the
market share as number of direct and indirect competitors are there to compete with. The service
Sheba.xyz are providing are not those which are rarely available. If we take Car wash service for
example, then probably it is available at our territory but finding the same service at our door
step makes it more lucrative and intriguing.
Marketing Mix (Place)
Sheba.xyz--- Their website is the place where customer can find all the services and information
available by this service provider. The site is well designed and easily accessible to the
customers to place and order or query related to any service. Even the offers are also available
there to attract and inform the prospects as well as customers

21 | P a g e

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Marketing Mix (Promotion)
Sheba.xyz promotes themselves on different social medias like Facebook, LinkedIn and
YouTube. They provide different customer reviews on Youtube and Facebook for promotion.
They also do the traditional marketing as they also post ads on newspaper and sponsor programs
on regular basis. Some promotional activities of Sheba xyz are:
Figure 25 (https://www.facebook.com/sheba.xyz)

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Figure 27 (https://www.thedailystar.net/lifestyle/spotlight/news/getting-the-best-shebaxyz-
1694329)

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Customer Reviews
Sheba.xyz was launched 2016, since then Sheba.xyz is trying to serve their customers in a better
way. The app Sheba.xyz is free to use and there is also a feedback option where customers can
provide their valuable feedbacks.

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Some feedbacks from the customers are:

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Figure 31 (https://www.sheba.xyz/))
Many customers have rated Sheba.xyz 5 star and also shared their experiences in Sheba.xyz’s
facebook, linkedin, youtube pages. Sheba is getting popular more in Dhaka city as Dhaka is one
of the busiest City. With more than 5 thousand staff Sheba.xyz is providing their services in
Dhaka and Chittagong. And only in 4 years they gained much popularity.

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Market Position of Sheba.xyz
The 1st
of its kind and the only service market place in Bangladesh and also 1st
kind of company
providing jobs for low income people and reducing unemployment.
Figure 33 ((https://www.sheba.xyz/)

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Market Position (B2C Market)
Figure 35 ( https://s3.ap-south-1.amazonaws.com/cdn-shebaxyz/sheba_xyz/docs/investment.pdf)
In 4 years, Sheba.xyz has already captured 15% of the market share from the serviceable
available market by providing &32M+ services in B2C market place. That makes Sheba.xyz a
market follower. Sheba.xyz is a new concept in Bangladesh so it will take some time to become
a market leader in this stiff market. Sheba.xyz is predicting to be a market leader before 2023 in
B2C market.

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Market Position (B2B Market)
Sheba.xyz gained 5% of market share in B2B market place by providing services to $49M+
Services to different B2B markets. Bangladesh has a large B2B market place and Sheba.xyz is
trying to increase their market share in B2B market. Sheba.xyz is still a “Market Nicher” in B2B
market and trying their best to become the market leader. Sheba.xyz predicted that they can be
the market leader before 2025.

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Corporate Social Responsibilities
Since the beginning of Sheba.xyz’s journey it is trying to solve the employment problem and the
hassle of their customers’ day to day life. They are doing various CSR to solve the problems in
our society.
1. Creating Employment: They have trained 10000+ people till now and aimed to create
30000+ employments by 2023.
2. Women Empowerment: Services like salon at home, women tailoring, & catering are rising
fast where women entrepreneurs are headed.
3. Serving Senior Citizen: Sheba.xyz are serving the senior citizen who needs an extra hand for
their everyday chores.

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Consumers Changed Purchasing Pattern
We all know the situation of the world now, and we have deemed this situation as the new
normal. Along with many other habits, consumers purchasing pattern has also changed vitally.
As social distancing has become the new normal due to Covid-19 pandemic, consumers are also
adapting in real time to the new environment and circumstances. The Covid-19 pandemic is
having a significant impact on every aspect of life, including how people shop. Retailers, and
business owners around the world are facing challenges, due to this changed consumer behavior.
To avoid meeting with people and maintain social distance, consumers have become dependent
in online businesses more for purchasing necessary products. Many online businesses have
gained lots of advantages, as well as faced many challenges due to changed consumer behavior.
Figure 38 (https://www.ey.com/en_ro/consumer-products-retail/changing-customer-behavior-
growth-strategy)

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We have conducted a survey among 25 Bangladeshi people, on consumers changed buying
pattern, the results of this survey are discussed below.
According to this survey, 83.3% people said that they have stopped going to shopping like
before, which indicates that Covid-19 has impacted the local stores and shopping malls heavily.
Due to safety concerns, people are avoiding going outside, especially in public places like
shopping malls, restaurants etc.
According to this survey, 92% people said that they have reduced their spending on luxurious
goods and only buying most important goods and services, which indicates that people are
saving more money due to uncertainty of the situation because of the pandemic.

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Here, 75% people said that they have reduced their expenditure on shopping products, which
indicates that the businesses of this products are facing lots of problem.
Here. 83.3% people said that they are spending more on health care products. Due to Covid-19,
people have become more health conscious, they want to keep themselves clean, to keep them
safe from virus and bacteria. As a result, the sales of sanitizers, soap, masks, gloves, etc, has
increased vigorously. This indicates that the businesses of this products have gained lots of
advantages due to this ongoing pandemic.

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Here, 58.3% people said that they have started buying more from online than from shopping
malls or local stores. This indicates that maximum people have shifted their purchasing from
offline to online. Online businesses have gained advantage due to this pandemic, as more
consumers are buying from online. Even after this pandemic, consumer’s habit will not change,
they will keep purchasing from online stores. This ongoing pandemic has benefitted online
businesses a lot.
Evidently, this coronavirus pandemic has caused a shift in consumer behavior and it is likely that
these new habits will remain in the long run. Online purchasing will remain prominent channel
for consumer buying going forward. Businesses and organizations, who were never online, must
rapidly adapt to the new normal, by providing online services, otherwise they will not survive in
the long run. Consumers will continue to turn to delivery services for groceries, repairing, and
other goods and services. As people are adapting to spend more time at home, they will
eventually depend more in online services.

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Challenges faced by Sheba.xyz during Covid19
Due to Covid19 many companies had faced various issues. Some of them had stopped operating,
but Sheba.xyz remained strong inspite of all the difficulties.
Some challenges Sheba.xyz faced due to covid19:
1. Many orders got cancelled due to covid19 pandemic.
2. Customers were too afraid to have their services due to the infection of coronavirus.
3. Many house owners didn’t let the employees of Sheba.xyz to enter their houses due to safety
issues.
4. They lost their many valuable regular customers.
5. Even some employees also were afraid to come to the office and they had to fire some of the
employees.
Opportunity for Sheba.xyz during Covid19
During Covid-19 all the works has been on a stand-still, but people still need services. Anything
can happen, someone’s electric appliances might break down, problem in plumbing may occur,
or someone may need a car. But it is risky to call a random person to handle the situation. There
is no surety that the person is not infected or properly sanitized, he might bear the germs of
Covid-19. This is the opportunity for Sheba.xyz to make their presence count and capture the
market. They need to present themselves in such a manner that the people will know them as a
safe brand who can get their work done without the risk of getting infected. So, the people in
need of service or anything else will consider their name before anyone else.

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Recommendation
Due to Covid19, many businesses including Sheba.xyz also faced many difficulties. They
suffered from loss of orders. They can follow these to recover themselves from the losses they
had faced due to covid19:
1. They should first focus on customer safety and cleanliness more than before.
2. They should maintain the social distancing protocol.
3. They should ensure that their employees have the proper equipment for sanitization
4. Their employees should wear PPE in the time of providing services
5. They should aware people more on social media and other platforms that their services are
safe and secure so that people can trust them
6. They should work on the negative feedback immediately
7. They should also keep branding themselves on different social media platforms making people
know about their services.
8. They can also hire celebrities to make TVC on their services regarding Covid19 to rebrand
themselves.
9. They also should come up with a new tagline regarding Covid19.
10. Even after covid19 they should follow the same type of safety measures.

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Conclusion
SHEBA.XYZ quickly became the largest and most trusted platform available within the country.
Technology, Resource and Process, the three key ingredients under a strong leadership made
Sheba.xyz a unique startup. Sheba.xyz offers varieties of Services as product to the consumers.
They actually offer a comprehensive range of products and services to cater to the everyday
demands of the customers at home or in office. By providing topnotch services that promise
skilled technicians and innovative products, they aim to change the perception of clients and
invite them to embrace the fast, secure and thriving market of technology. It has blended the
technology and the daily life services with the relevant expertise to bring a revolution in the
service industry. Their goal is to provide on-demand-services to a consumer within 60 minutes.
Being the pioneer of service marketplace. The challenges posed by Covid19 is a test for all type
of businesses, the business, who will pass this test with greater satisfied customers, will survive
in the long run. Sheba.xyz is trying their level best to survive this pandemic, and to some extent
they are gaining success.
Figure 39 (https://www.weforum.org/agenda/2020/03/how-are-companies-responding-to-the-
coronavirus-crisis-d15bed6137/)

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Reference
1. Cennimo, D. (2020). Coronavirus Disease 2019 (COVID-19) : Medscape
Available at: 'https://emedicine.medscape.com/article/2500114-overview#a1
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