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Sample Audit
- 2. CAMPAIGN OPTIMIZATION – NON CONVERTING Separation of non-converting and converting keywords/ ASINS Strategy: Negate this customer search terms Reason: These customer search terms are called bleeders. It keep your account to spend without getting returns/sales. Negating these will help you to remove wasted ad spend. Also removing your product to irrelevant keywords/ASINS.
- 3. CAMPAIGN OPTIMIZATION – CONVERTING KEYWORDS Separate keywords that have 1-2 orders and 3+ orders. Strategy: Deduplicate the keywords to ensure we are not wasting ad spend Reason: Removing duplicated keywords will lower your spend to the keywords. If this campaign is a new campaign then we can create 3 different match type campaigns – BROAD, PHRASE and EXACT to further test the keywords. Filtered to 3+ orders.
- 4. CAMPAIGN OPTIMIZATION – CONVERTING ASINS Separate keywords that have 1-2 orders and 3+ orders. Strategy: Launch Product Ad Targeting campaign targeting these ASINs that have already showed conversions. Reason: The STR showed that these ASINs are highly relevant to your product. Targeting these ASINs will help you steal the market share. Since you are getting 3+ orders, it means your offer is more valuable to buyers. Filtered to 3+ orders.
- 5. CAMPAIGN OPTIMIZATION – CONVERTING KEYWORDS/ ASIN Separate keywords that have 1-2 orders and 3+ orders. Strategy: For order 1-2, keep the campaign running. Deduplicate the keywords to ensure we are not wasting ad spend Reason: Further test on the keywords/ASINs Filtered to 1-2 orders.
- 6. CAMPAIGN STRUCTURE 1 Campaign 1 Ad Group Target Advantage: 1. Budget Control 2. Campaign Visibility – will able to identify what is performing or not 3. Individual Campaign Control Disadvantage: 1. Time Consuming