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- 3. Auto Campaign Since these search terms are from an auto campaign - first thing we would like to do would be to separate converting keywords/ASINs and non-converting keywords/ASINs. Filtering or using a pivot table would help. 03
- 4. 04 Strategy: Put these keywords in 3 separate campaigns - exact, broad and phrase with a proper naming convention to make it easier to pull up and interpret reports by the end of the month. Reason: These targeted KWs have already provided a good conversion, it is tested that we can retain these keywords, increase ranking for these keywords and keep profiting from it. Converting Keywords Filter 1-2 orders and 3+ orders and removed the ASINs Shown in the screenshot are 3+ orders, we can create separate campaigns for the 1-2 orders and monitor them closely.
- 5. 05 Strategy: We can launch a Product Ad Targeting campaign targeting these ASINs that have already showed conversion previously based from the report given. Reason: These are the relevant ASINs that the buyer chose, to ensure we are raising Brand Awareness we can keep on targeting these ASINs. Since we are getting 3+ orders it means that our product offers better features and benefits. Converting ASINs Filter 1-2 orders and 3+ orders and removed the keywords Shown in the screenshot are 3+ orders, we can create separate campaigns for the 1-2 orders and monitor them closely.
- 6. 06 Strategy: We can negate these from the AUTO campaign since it has been tested that these KWs are not converting and stop wasting ad spend. Reason: Depends on how long this search term is for whether 60 day Search Term Report - it is the data that is clearly stating that we are not profiting on these keywords. Non-Converting KW/ASINs Filters: 8+ Clicks $2 Above Spend 0 Orders
- 7. 07 Rationale Behind Actions: This action is to create proper campaigns and to know which ones to keep our eyes on since we are just testing if those keywords will flourish. If there are existing campaigns - we can deduplicate to ensure we are not wasting ad spend. Separating 3+ orders vs 1-2 orders
- 8. 08 Rationale Behind Actions: Campaign structures are important for the following reasons Easier to manage the budget Easier to see how the keywords we are bidding on overtime. Launching Separate Campaigns Campaign Structure: 1 ASIN/SKU - 1 Ad group - KWs/ASINs
- 9. 09 Rationale Behind Actions: We can certainly make changes to how many clicks, spend we want before we negate it though on a conservative level this is what most gurus use. Removing wasted ad spend Removing our product from irrelevant keywords and only focus on the ones that continues to bring the business profit. Negating Keywords
- 10. Conclusion 10
- 11. 11 For an auto campaign - we can do better by bid optimization and negating keywords that does not return any profit no matter how long the auto campaign has been running. Best to run reports like this every 30 days and see what can be added to the current campaigns. Another thing I usually implement is to ensure we also add the performing keywords into the listing - backend search terms should be okay so we can incorporate it through more organic sales.
- 12. Thank you! 12