Sam Shei of Showbiz Creation explores the ways in which event professionals can inject creativity into events. This presentation was delivered at the CEI North Asia Forum, held on September 24-25 at the naked Retreats, China

1. CREATIVITY IN
EVENTS
By : Sam Shei
Showbiz Creation Ltd
President of ISES-HK
2011-2012
Sept 25, 2012

2. CONTENT
1. Most Suitable Formats for Events
- Norm
- Tips & Factors on determine
2. Creative Solutions For Events
- Budget = Brilliance
- Unique = Controversy
- Scale = Duration
3. Technology & Social Media For Events
- Technology = A tool not our master by (Paul Weber)
- Social Media = Distribution Channel
- Mobile device applications = Less Printed Collateral
4. Innovative Ideas for Interactive
- Impressive
- Experience
- Response
5. Sample Case

3. Most Suitable Format of Events
Norm & Factors To Determine : -
1. Objective
2. What’s For Deliver
3. Venue - Indoor & Outdoor
4. Date & Period of Time
5. Target Audience & Size
6. Weather – Seasons
7. Outer Factors –
- Festive
- Political Situation
- Ambiance Status & etc
8. Senses – Six Senses
9. Common Sense

4. Creative Solutions
All Possible Depends On TIME & MONEY
1. TIME –
- Sufficient preparation time
2. BUDGET -
- Low Budget = No Solution
3. UNIQUE = CONTROVERSY
- U need to kill me
4. SCALE = DURATION
- Easy to Start but never End

5. Sample Case Study
Event : A.I.A Rewarding Presentation Seminar
- 1 x General Manager Speech
- 4 x Presentation
Objective : Celebration great business results
: Launch Supportive Policy
: Everyone get something back
Period : One Afternoon Session
Show Time : 14:00 pm – 17:00 pm (3 Hrs)
Size : 1,500 pax
Venue : HKCEC – Grand Hall (Over 3,880 sq.m)
Load in Set Up : 08:00 am to 12:00 noon(4 Hrs)
Rehearsal Time : 12:00 pm – 13:00pm (1 Hr)
Budget : HK$50,000-
DON’T WANT TO TAKE THIS JOB

6. A.I.A. Rewarding Presentation Seminar
Theme : Fruit
Slogan : Fruitful Result / 唔用批
Pre-production Time : 2 Weeks
Door Gift : Red Apple - A.I.A. Theme Color
Concept : Health & Growing Fast

7. High Budget Event
Sample
Louis Vitton Party

8. Technology & Social Media
1. Visual Display Media
- Mapping : Watchout, Coolux, Multi-media
- Visual Effect : 3D, LX, Animation, Holography
- Smoke & Water Projection Screens
- Landscape
2. Social Media
- Facebook, Twitter, Linkedin, Google, My Space, YouTube, Skype, Instagram
- QQ, Netlog, WeChat, Youku, Weibo (Tencent), Ren Ren, Kaixin, Taobao, Baidu, Sohu,
Sina, Tudou
- DISTRIBUTION : via SNS, Blog, Video Chat / Photo - SNS, Trade, Pin Up
3. Mobile Device
- Band Width – Uploading & Downloading
- Capacity of IP
4. Entertainment
- Special Effect
- Magical Moment

9. 4. Innovative Ideas for Interactive
Channel + Platform to Interactive
1. Impressive + Experience = memory
2. Touchable/ Tangible & Untouchable / Intangible
3. Response :
- Survey by questionnaire, evaluative form
- Instant response by voting system – ARS
4. Interview

10. Sample Case
Event : Incentive Program for AXA Top Producer
Destination : Gold Coast - Australia
Size : 250 pax
Duration : 4 Days 3 Nights
Programme : - Sites seeing
- Convention
- Team Building
- Horse Racing – AXA CEO Cup
- Award Gala

11. Sample Case
Event : Incentive Program for DHL Int’l Group
Destination : Hong Kong, Shanghai, Beijing
Size : 100 pax
Duration : 3 Days 2 Nights on each location
Programme: - Sites seeing
- Leisure
- Team Building
- First Gala on Great Wall
- Award Gala in China World

12. Sample Case
Incentive Program for DHL Int’l Group

13. Incentive Program for DHL Int’l Group

14. Incentive Program for DHL Int’l Group

15. Thank You