The document discusses OpenStack Foundation's 2013 event strategy and plans. It focuses on promoting OpenStack through global events, supporting twice annual OpenStack Summits, appropriate industry event participation, and community-driven regional events. Details are provided on the spring and fall OpenStack Summit plans, as well as potential joint participation opportunities and an example plan for OpenStack involvement at OSCON 2013. Next steps outlined include calls for community support and feedback.

1. OpenStack 2013 Industry Events
Lauren Sell, lauren@openstack.org
Kathy Cacciatore,
kathyc@openstack.org

2. Agenda
• Overall event strategy 2013
• OpenStack Summit update Industry events
• Member/sponsor events
• Regional events
• Next steps

3. 2013 OpenStack Foundation Event
Strategy
http://www.openstack.org/brand/event-policy
• Promote awareness of the OpenStack brand, software
and community through global event participation
• Focus areas:
– User adoption and community growth
– Recruiting tech talent
– Press and analyst relations
• Twice annual OpenStack Summits
• Appropriate levels of industry event participation
• Support for community-driven regional events
• Member/sponsor events as able

4. 2013 OpenStack Summit Plan
http://www.openstack.org/summit
• Spring – Tentative – stay tuned
– 29 April – 3 May
– Hyatt Regency McCormick Place, Chicago, IL, USA
– Sponsorship prospectus Dec 2012
– Call for Papers opens Jan 2013
– More focus on user successes
• Fall
– International locations under consideration,
make suggestions to lauren@openstack.org

5. 2013 Industry Events Plan &
Overview Calendar Links
Industry Events Plan
http://bit.ly/XJXV7p
High Level Calendar
http://bit.ly/12pjbVg

6. General Information
Please comment on the Etherpad
• https://etherpad.openstack.org/2013Events
• Additions, deletions recommended
• Feedback on OpenStack plan for each event (note overlaps, target
audiences)
• Volunteers for those requesting community support
– Confirmed for LCA and OpenStack Mini-conf: Aptira, RedHat, IBM –
thank you!
– Confirmed for OCP Summit: HP Cloud Services, Cybera – thank you!
– Confirmed for in-adjacent-booths happy hour at SCALE 11x:
Rackspace, Opscode – thank you!
– Volunteers requested soon for OpenStack booth
• SCALE 11x
• PyCon

7. Options for Joint Participation
Please comment on the Etherpad
• BEST: Promote your user speakers! Will create videos, case
studies, etc.
• OpenStack sponsorship or exhibit presence with community
staff
• Community sponsorship or exhibit presence with OpenStack
giveaways, tabletop or stand up banners, collateral, videos, etc.
• Joint happy hour or parties
• Community speakers with OpenStack topics/materials
• For larger events, joint presence. See plan for potential events:
– Cloud Connect, 2-5 April, Santa Clara
– Interop, 6-10 May, Las Vegas
– GigaOM Structure, 19-20 June, San Francisco
– Gartner Symposium/IT Expo, 6-10 October, Orlando
– Cloud Expo West, 4-7 November, Santa Clara

8. Example: OSCON 2013
Please comment and sign up on the Etherpad
• 22-26 July, Portland, Oregon, USA
• An O’Reilly Media open source conference; www.oscon.com
• Leverage OpenStack buzz to reach thousands of enterprise developers
• OpenStack is confirmed Titanium sponsor with 20 x 30’ booth on main
aisle
• Inviting 6-8 member/sponsor companies:
– 1 meter locking counter in OpenStack booth, custom graphic
panel, hardwired Internet, power, stool, etc.
– 10 minute theater presentation during break or lunch, complete A/V
– 1 three day full conference pass and 2 booth staff passes
– Co-sponsor party at Spirit of 77, Day 1, 7-9pm, logo on signage at event
– Giveaway opportunity at party
– Included in OpenStack communications
• Online OpenStack sponsorship description
• OpenStack blog post and inclusion in newsletters (user & community)
• Custom tweet from OSCON
• Schedule of theater presentations panel
– $8K per co-sponsor

9. OpenStack OSCON Pavilion
(subject to change)

10. OpenStack Member/Sponsor Events
Please comment on the Etherpad
• OpenStack Foundation will support as possible
– Speaker
– Press and analyst briefing support
– Draped table in exhibit hall with member/sponsor
provided OpenStack Ambassador staffing (without
sponsorship)
– Giveaways
– Retractable tabletop banners for exhibiting
member/sponsor companies
– Ideas welcome!

11. Regional Events Overview
Please comment on the Etherpad
• http://www.openstack.org/brand/event-policy/
• Local organizers drive events. Responsible for:
– Securing venue
– Determining budget, recruiting sponsors
– Creating agenda, recruiting speakers
– Promotion via local channels
• Foundation can help:
– Marketing/events portal with materials
– Speaker’s bureau
– Funding

12. Next Steps
• Requests to community to submit Call for
Papers, help staff booths, other support (Kathy)
• Send enterprise users to Kathy. Willing to do case
study, video, talk to press or analyst, speak…
• Requests to marketing for announcements and
other news as events draw near (Kathy)
• All feedback welcome: kathyc@openstack.org
• Community marketing & events mailing list
• Next meeting – January 23
– http://wiki.openstack.org/Governance/Foundation/Marketing
Thank you!