Samuel Palmisano, as CEO of IBM, led a large-scale restructuring of the company from focusing on hardware and software to becoming an integrated enterprise solutions company centered around emerging technologies. This included shifting IBM's business model from pure technology to outsourcing and services. Palmisano effectively communicated the objectives and need for change throughout the large organization. He invested in social media tools to better connect IBM's employees and identify new business opportunities. The restructuring process involved redesigning roles, rewarding high performers, acting on the company's philosophy, encouraging new initiatives, measuring progress, and celebrating successes to consolidate the organizational change.