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Change Maestro
Samuel J Palmisano
(C.E.O.)

International Business Machine(IBM)

• Ranjeet Kumar Singh
Communicating Strategies
Restructuring IBM from a simple hardware and
software company to an integrated enterprise
solutions company focussed on emerging high value
technologies using its strengths in R & D.
 Shifted from pure technology to outsourcing and
other service model.
Creating a compelling change story and
communicating objectives to the organisation.
Lead, communicate, and engage— includes
stakeholder alignment, communications, and
leadership alignment
Integrated communications services: Combine IT and
business solutions expertise
Communicating Strategies…(contd)
IBM invests in creating its own social media tools:
i. Lotus connection: software for business that empowers
innovativeness and networking of co-workers, partners and
customers
ii. SocialBlue: 53,000 employees stay connected with former
colleagues and get to know new ones including sharing photos and
status updates.

Result: Crowd-sourcing identified 10 best incubator
businesses with increase in revenue and profit.
IBM Digital Media emerging business opportunity (EBO):
The incorporation of images, video and audio in
traditional IT applications.
Communicating change
Sam Palmisano an efficient listener, took over the ailing
personal in the computing division of IBM, North
Carolina
 Efficient in pushing the ideas of change down the
hierarchy in a phased manner.
Invited participation and effectively confirmed the
interpretations of the decision makers.
 Created a standardized process for disseminating the
common business language throughout the enterprise.
 Envisioned setting up a cross functional group as an
effective step towards crisis management.
Consolidating the Change
Redesigning Roles : Invested $6 Billion in creating
R & D roles across divisions.
Remodeling the Reward System : Created the
“Growth Driven Profit Sharing Program”.
Remodeling the Reward System : Created “Top
Contributor Awards”.
Acting consistently with the Guiding Philosophy :
Dispensed with the entire commodity business.
Consolidating the Change …(contd)
Encouraging “Voluntary acts of Initiative” : Creating
region specific initiatives viz. Asia, the Middle East and
Africa.
Measuring Progress and Fine Tuning Strategies: Used
learning to build upon existing capabilities- programs like
“A Smarter Planet” leveraging strengths in Analytics with
enterprise wide integration.
Celebrate “En Route” : IBM has reiterated the positive
impact of the organizational change by highlighting the
growth in profitability thereafter.
THANK YOU !!!

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Sam palmisano

  • 1. Change Maestro Samuel J Palmisano (C.E.O.) International Business Machine(IBM) • Ranjeet Kumar Singh
  • 2. Communicating Strategies Restructuring IBM from a simple hardware and software company to an integrated enterprise solutions company focussed on emerging high value technologies using its strengths in R & D.  Shifted from pure technology to outsourcing and other service model. Creating a compelling change story and communicating objectives to the organisation. Lead, communicate, and engage— includes stakeholder alignment, communications, and leadership alignment Integrated communications services: Combine IT and business solutions expertise
  • 3. Communicating Strategies…(contd) IBM invests in creating its own social media tools: i. Lotus connection: software for business that empowers innovativeness and networking of co-workers, partners and customers ii. SocialBlue: 53,000 employees stay connected with former colleagues and get to know new ones including sharing photos and status updates. Result: Crowd-sourcing identified 10 best incubator businesses with increase in revenue and profit. IBM Digital Media emerging business opportunity (EBO): The incorporation of images, video and audio in traditional IT applications.
  • 4. Communicating change Sam Palmisano an efficient listener, took over the ailing personal in the computing division of IBM, North Carolina  Efficient in pushing the ideas of change down the hierarchy in a phased manner. Invited participation and effectively confirmed the interpretations of the decision makers.  Created a standardized process for disseminating the common business language throughout the enterprise.  Envisioned setting up a cross functional group as an effective step towards crisis management.
  • 5. Consolidating the Change Redesigning Roles : Invested $6 Billion in creating R & D roles across divisions. Remodeling the Reward System : Created the “Growth Driven Profit Sharing Program”. Remodeling the Reward System : Created “Top Contributor Awards”. Acting consistently with the Guiding Philosophy : Dispensed with the entire commodity business.
  • 6. Consolidating the Change …(contd) Encouraging “Voluntary acts of Initiative” : Creating region specific initiatives viz. Asia, the Middle East and Africa. Measuring Progress and Fine Tuning Strategies: Used learning to build upon existing capabilities- programs like “A Smarter Planet” leveraging strengths in Analytics with enterprise wide integration. Celebrate “En Route” : IBM has reiterated the positive impact of the organizational change by highlighting the growth in profitability thereafter.