Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
How should the sustainability of the location of dry ports be measured?
Next

Share

CiViNET@Work event. Slides from ecomovilidad.net

Presentación empleada por ecomovilidad.net durante el Taller de Marketing, Participación y Difusión en Proyectos de Movilidad Sostenible

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

CiViNET@Work event. Slides from ecomovilidad.net

  1. 1. 1. Who is speaking? BSc. and MSc. Civil Engineer, Transport (UPM, 2011) MRes. in Civil Engineering (UPM, 2013) PhD. in Land Use Planning and Geography of Transport (UPM, 2016) BSc. Economist (UNED - currently studying. Will I finish?)
  2. 2. 2. What does “ecomovilidad” mean?
  3. 3. 2. What does “ecomovilidad” mean?
  4. 4. 3. What is ecomovilidad.net? Blog based communication Social Networks Offline Meetings Expertise and Auto-learning Activism? Think tank? Lobby? Association? But… how do we see ourselves? Our ecosystem: - Biotope (abiotic components) - Biocenosis (biotic components) - Energy and material flows Our readers Our team PAs Society
  5. 5. 4. Who are we? And more than 30 ex-copywriters and collaborators! Nearly 7 years of activity
  6. 6. 5. What do we do? Blog - Breaking news - Policy and transports management analysis and discussion - Best practices (“Buenas ideas ecomovilidad”) - Pic of the week (“Imagen de la semana”) - Special issues (BiciMAD, Elections 2015, COP21, City Logistics, First person experiences, New fares and tickets)
  7. 7. 5. What do we do? Taking ideas worldwide
  8. 8. 5. What do we do? Social
  9. 9. 5. What do we do? Collaborations for the media
  10. 10. 5. What do we do? Mail and contact - Recommendations - Press releases - Readers inquisitiveness - Invitations to special events (visit to EMT museum, visit to Méndez Álvaro Station after its renovation works, political meetings, participation in ONU Habitat, workshops,…) - Some SPAM and complaints to PAs and operators
  11. 11. 5. What do we do? We have received some awards
  12. 12. 5. What do we do? Why not? Sometimes we use humour to raise awareness of problems!
  13. 13. 5. What do we do? And play jokes (on Spanish fool’s day)
  14. 14. 6. Achieved goals Bus 6 policies applied or being studied • Mostrar solo el destino en los paneles frontales de los autobuses: ¡realizado en EMT! • Poner nombres únicos y visibles a las paradas de autobús: ¡en proceso! • Mejorar la información al usuario de las paradas de autobús: ¡en estudio! • Unificar la red de búhos y metrobúhos: ¡realizado! • Poner en marcha una línea 24 horas al aeropuerto ¡realizado! • Mejorar y simplificar la información de las pantallas de parada de la EMT: ¡realizado!
  15. 15. 6. Achieved goals Public Transport Authority 1 policy applied • Mejorar la web del Consorcio de Transportes: ¡realizado! Metro 5 policies applied or being studied • Cambiar los planos de las bocas de metro ¡realizado! • Retirar el plano de metro RaRo: ¡realizado! • Mejorar la información en los carteles de obras, incorporando el inglés: ¡realizado! • Cambio en la cartelería de Ciudad Universitaria para evitar confusiones: ¡realizado! • Aparcabicis en el interior de las estaciones: ¡en proceso!
  16. 16. 6. Achieved goals Soft modes 5 policies applied or being studied • Que el plan PIVE incluyese bicis eléctricas: ¡realizado! • Convertir todo el centro histórico de Madrid en zona peatonal: ¡en estudio! • Área de prioridad residencial en los barrios de Chueca y Malasaña: ¡en estudio! • Aumentar el número de calles peatonales sin realizar obras duras: ¡en proceso! • Convertir Madrid en una “ciudad 30”: ¡en estudio!
  17. 17. 6. Achieved goals Cercanías (Regional trains) 1 policy applied • Esquemas en los andenes con los recorridos de las líneas que pasan por ellos: ¡realizado! (en Sevilla) More than 70 proposals! And claims to: - Cyclists Mobility Plan - Municipal Mobility Ordinance - Sustainable Urban Mobility Plan
  18. 18. 7. Citizen participation First, we gained relevance… and entered into PAs and associations
  19. 19. 7. Citizen participation Then, we opened the door to the people conducting a participatory process…
  20. 20. 7. Citizen participation Then, we opened the door to the people (participatory process)
  21. 21. 7. Citizen participation 1. Diagnosis: problems of the city and the metropolitan area 2. Diagnosis: forces of the city and the metropolitan area 3. Objectives 4. Measures and actions 5. Scheduling 6. Opening new participation channels
  22. 22. 7. Citizen participation
  23. 23. 7. Citizen participation
  24. 24. 7. Citizen participation
  25. 25. 7. Citizen participation All political parties* took into account our draft to write their program! * Except Partido Popular, for the City Hall, which didn’t even present a political agenda
  26. 26. 7. Citizen participation • Citizen participation is not luxury, is needed • Colective intelligence improves technician proposals and helps in decision making • Size and bias of the sample must be improved • The only way to learn to participate is participating • Now, citizen must monitorize the deployment of the agenda!
  27. 27. 8. Our future • Currently writing a book and preparing talks about some hot topics: gentrification, driveless car, urban sprawl, the future of public transport • Opening new communication and divulgation channels • Participating in more forums and associations • Carrying on with our works and our contribution in ecomovilidad.net
  28. 28. Thank you very much for your attention Samir Awad Nuñez samir@ecomovilidad.net

Presentación empleada por ecomovilidad.net durante el Taller de Marketing, Participación y Difusión en Proyectos de Movilidad Sostenible

Views

Total views

642

On Slideshare

0

From embeds

0

Number of embeds

175

Actions

Downloads

0

Shares

0

Comments

0

Likes

0

×