This document discusses inflatable advertising concepts and their advantages. Inflatables can be stored compactly when not in use and set up in a variety of indoor and outdoor locations. They offer flexible design options, sizes, colors, and can include interactivity and entertainment. Inflatables provide an unprecedentedly dynamic medium for mass communication. The document outlines the inflatable creation process, from initial brief and quote to delivery. It suggests various industries that could benefit from inflatable advertising and lists types of inflatables like sky dancers, costumes, and seasonal concepts. The strategic partner is described as a large manufacturer and supplier to realize "some WOW inflatables."