This presentation, contains examples of campaigns where we have taken the client artwork and retained the overall thematic but have given a 3D impact to all elements to make it stand out from the clutter.
The Comedown after the Design Thinking Sugar HighGerry Scullion
In this talk, I discuss what follows post-adoption of Design Thinking in organisations. I discuss the misappropriation of the methodology and what signs to look for as a practitioner to gauge maturity. I offer pragmatic steps to enable service design thinking and doing to occur, to enable teams to deliver a more holistic experience to the person using the service/product.
How to effectively engage multiple stakeholders in a design/development process. Slidedeck from HOW Interactive 2012 presentation by the same name.
Addresses how to shift your perspective to focus on seeing having multiple voices and contributors as a strength on a project, rather than something to fear.
This presentation, contains examples of campaigns where we have taken the client artwork and retained the overall thematic but have given a 3D impact to all elements to make it stand out from the clutter.
The Comedown after the Design Thinking Sugar HighGerry Scullion
In this talk, I discuss what follows post-adoption of Design Thinking in organisations. I discuss the misappropriation of the methodology and what signs to look for as a practitioner to gauge maturity. I offer pragmatic steps to enable service design thinking and doing to occur, to enable teams to deliver a more holistic experience to the person using the service/product.
How to effectively engage multiple stakeholders in a design/development process. Slidedeck from HOW Interactive 2012 presentation by the same name.
Addresses how to shift your perspective to focus on seeing having multiple voices and contributors as a strength on a project, rather than something to fear.
Powering Up Our Performance… Taking the Clouds Out of Blue Sky Thinking
Have you ever wondered how organisations with a real customer focus work in a heavily regulated industry? When the customers are totally reliant on the
service you provide? So what does regulation mean for Service Design? What are the challenges we face as Service Designers? How do we put customer at the heart of what we do? And most importantly of all, how can we strive to deliver an excellent Customer Experience in a market where the sky isn’t always blue
Deloitte Digital Presentation to 1st year IT and computer science students at Queen's University Belfast - 2nd March 2015.
Image rights go to all respective owners and not Deloitte. Please contact me for more information.
Notes:
Slide 3 Aesthetic
How it looks. Colour. Type. Icons. Photography etc.
Donald Norman, a pioneer in usability and human computer interaction said “beautiful design creates a positive emotional response in the brain, which actually improves our cognitive abilities.”
Aesthetic usability effect – if it looks better, it works better.
Nobody employs this approach in the tech sphere better than Apple.
Slide 4 Layout
What goes where and when
Slide 5 Brand Experience
Means a consistent experience. Visual Language.
Personality. Memorable.
Slide 7 Usable
Difference between functional and usable
The success of the iPad is based on the fact that anyone, even small children can use it.
Instinctively usable
Reducing the learning curve
Slide 8 Accessible
Is it universally inclusive
It achieves the standards that are required of it by its target audience.
W3C standards of AA and AAA
Slide 9 Delight
Do not underestimate the importance of making any experience delightful.
I think we can make great design visible by going beyond usable and making it delightful.
Gamification
Slide 10 Profitable
Some digital experiences are all about selling you something…Big buy button. In app purchasing.
Consider ROI.
Equity in community.
Up selling and Cross-selling
Airbnb verified photographs (brand experience)
Slide 11 Achievable
This could be anyone, the front-end dev, the back-end dev, the business analyst, the client, your boss…
It is not your job to argue with them, it is your job to listen, challenge and deliver.
Pragmatic
Slide 13 Empathy
I.e. Are you impatient? Cash machine impatience hypothetical...
Slide 14 Observation
Don't just be a user, observe, record, recall...
Slide 15 Research
Get up. Get out. Find out.
UX methods
Slide 16 Innovation
Make something different
Make something better
Innovation is not for the enlightened few, but come with hard work and immersion in your craft.
Slide 17 Quality
Continuity
Performance
End-to-end quality
Slide 18 Passion
Love what you do and do what you love. It makes it easier, and it makes you better at it.
Slide 19 Team
It takes the right mix of people
Lone guns who make millions are 1 in a million.
Left and right brain individuals working together
We are a full-service marketing agency that works in the best possible manner to link brands and consumers. Our approach is creative and rich with insight, and we make sure that our campaigns and activations keep your customers engaged at every step. The experiences and services we provide are Avant Garde for both you and us!
Tech Rabbit | Brand Tailors Company ProfileBrandTailors
Brand Tailor is an initiative of Tech Rabbit. As the name implies Brand Tailor is to cut off your Weak Marketing Strategy and attach your brand with the right strategy that shapes your business to a continuous growth path. We ideate, curate, and execute marketing strategies to engage with our clients’ intended audience all while integrating their brand with the digital world. We take thoughts for ideas and create remarkable moments. We are always well prepared with a bunch of crazy people, endless cups of chai, and beautiful hideouts in Ahmedabad.
Our Mission is to help the world to choose the right strategy and make your brand goals possible
skills and experience to understand your brief and brand work closely with your marketing team and develop your exhibition stall design with compelling creativity and proven capability.
Powering Up Our Performance… Taking the Clouds Out of Blue Sky Thinking
Have you ever wondered how organisations with a real customer focus work in a heavily regulated industry? When the customers are totally reliant on the
service you provide? So what does regulation mean for Service Design? What are the challenges we face as Service Designers? How do we put customer at the heart of what we do? And most importantly of all, how can we strive to deliver an excellent Customer Experience in a market where the sky isn’t always blue
Deloitte Digital Presentation to 1st year IT and computer science students at Queen's University Belfast - 2nd March 2015.
Image rights go to all respective owners and not Deloitte. Please contact me for more information.
Notes:
Slide 3 Aesthetic
How it looks. Colour. Type. Icons. Photography etc.
Donald Norman, a pioneer in usability and human computer interaction said “beautiful design creates a positive emotional response in the brain, which actually improves our cognitive abilities.”
Aesthetic usability effect – if it looks better, it works better.
Nobody employs this approach in the tech sphere better than Apple.
Slide 4 Layout
What goes where and when
Slide 5 Brand Experience
Means a consistent experience. Visual Language.
Personality. Memorable.
Slide 7 Usable
Difference between functional and usable
The success of the iPad is based on the fact that anyone, even small children can use it.
Instinctively usable
Reducing the learning curve
Slide 8 Accessible
Is it universally inclusive
It achieves the standards that are required of it by its target audience.
W3C standards of AA and AAA
Slide 9 Delight
Do not underestimate the importance of making any experience delightful.
I think we can make great design visible by going beyond usable and making it delightful.
Gamification
Slide 10 Profitable
Some digital experiences are all about selling you something…Big buy button. In app purchasing.
Consider ROI.
Equity in community.
Up selling and Cross-selling
Airbnb verified photographs (brand experience)
Slide 11 Achievable
This could be anyone, the front-end dev, the back-end dev, the business analyst, the client, your boss…
It is not your job to argue with them, it is your job to listen, challenge and deliver.
Pragmatic
Slide 13 Empathy
I.e. Are you impatient? Cash machine impatience hypothetical...
Slide 14 Observation
Don't just be a user, observe, record, recall...
Slide 15 Research
Get up. Get out. Find out.
UX methods
Slide 16 Innovation
Make something different
Make something better
Innovation is not for the enlightened few, but come with hard work and immersion in your craft.
Slide 17 Quality
Continuity
Performance
End-to-end quality
Slide 18 Passion
Love what you do and do what you love. It makes it easier, and it makes you better at it.
Slide 19 Team
It takes the right mix of people
Lone guns who make millions are 1 in a million.
Left and right brain individuals working together
We are a full-service marketing agency that works in the best possible manner to link brands and consumers. Our approach is creative and rich with insight, and we make sure that our campaigns and activations keep your customers engaged at every step. The experiences and services we provide are Avant Garde for both you and us!
Tech Rabbit | Brand Tailors Company ProfileBrandTailors
Brand Tailor is an initiative of Tech Rabbit. As the name implies Brand Tailor is to cut off your Weak Marketing Strategy and attach your brand with the right strategy that shapes your business to a continuous growth path. We ideate, curate, and execute marketing strategies to engage with our clients’ intended audience all while integrating their brand with the digital world. We take thoughts for ideas and create remarkable moments. We are always well prepared with a bunch of crazy people, endless cups of chai, and beautiful hideouts in Ahmedabad.
Our Mission is to help the world to choose the right strategy and make your brand goals possible
skills and experience to understand your brief and brand work closely with your marketing team and develop your exhibition stall design with compelling creativity and proven capability.
Our Services are Corporate Branding, Print Collaterals, Digital Media, Advertisement Campaign, Environmental Graphics Design, Exhibition Design,Website Design,Development& Digital Marketing (SEO, SMO, PPC/SEM)
For more information visit us on our website: www.design-lab.co.in, mail us on parikksit@design-lab.co.in or call us on 09822234768 / 8999828762
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Encyclomedia Global Creds All Formats
1.
2.
3.
4. “A stunning Creative with an equally brilliant site selection or media mix
along with impeccable execution is the recipe for a successful Outdoor/
Retail Campaign”
– Encyclomedia
“Spending all allocated budgets on acquiring the best sites / spots makes
little sense if the creative that goes on those sites is substandard “
– Encyclomedia
5. We call our selves “ Creative Cosmetic Surgeons “.
Sometimes a creative designed may not be designed specifically for a particular medium. That’s where our
expertise lies ! We can take your existing creative and turn it into a piece of art , customizing it for the medium it
needs to go on.
While doing so we also sprinkle a bit of our pixie dust and create something extremely high impact-ful and 3D
looking !
A few examples of the transformation ……