Bundan tam 6 yıl önce Google ve Compete'ın hastaların yol haritaları ve hastane tercihleri üzerine yapmış oldukları nefis bir araştırma aslında bir öngörü...
Compliant Promotion in an On-demand WorldDale Cooke
The Internet is now the premier source of healthcare information for physicians and consumers alike. Consequently, FDA-regulated companies have been leveraging it in various ways, but compliance has proven challenging and confusing for companies not accustomed to digital tactics.
* Recent FDA enforcement actions that command the attention of anyone considering digital communication tactics
* Trends in digital media consumption and their impact on advertising effectiveness
* FDA’s 2009 Draft Guidance for Industry: Presenting Risk Information in Prescription Drug and Medical Device Promotion
* FDA’s 2011 Draft Guidance for Industry and Food and Drug Administration Staff: Mobile Medical Applications
*Some red flags guaranteed to draw FDA’s ire
* The latest on FDA social media guidance
Semantic web mining for Pharmaceutical Business IntelligenceDavid Cocker
Applying semantic web mining techniques to analyze global research activity can provide valuable business intelligence. Semantic web mining uses ontologies, vocabularies, and rules to infer relationships and extract meaning from various online sources of medical and scientific information. This inferred and aggregated data can be used to profile key opinion leaders, rank organizations conducting relevant research, monitor global clinical trial activity, and help companies make better strategic decisions around areas like new trial placement. Emerging regions and therapeutic areas with increasing research activity can be identified to guide business development decisions.
SVMPharma Real World Evidence – Real World Evidence & Adaptive PathwaysSVMPharma Limited
SVMPharma Real World Evidence (RWE) – In this paper, we are talking about Adaptive Pathways (AP), an ambitious and evolving new initiative by the European Medicines Agency (EMA) which incorporates Real World Evidence into regulatory approvals and market authorisation.
For more resources on RWE visit us at www.svmpharma.com
A study in Belgium assessed how 1000 people use the internet for health information and to purchase pharmaceutical products. It found that 88% have searched for health information online, with 29% searching weekly. Most search due to personal symptoms or problems. People primarily use search engines and trust official health sites. While few buy medicines online, reasons include perceived lower prices and product availability. The study also suggests search engines should aim to reduce unnecessary health anxiety from search results.
Pharmaceutical engagement and conversation escalationCREATION
This process flow diagram can form the basis of engagement and escalation for pharmaceutical companies using conversational platforms such as social media or online health communities.
In this webinar, you will learn:
How we approach intervention campaigns: a framework
The science of behavior change and how it can be applied to increase the probability of desired outcomes
How Altarum’s ACE Measure can help predict consumer behaviors and design successful intervention campaigns
Speakers:
Ryan Rossier, Medullan
Chris Duke, Altarum
Josh Klapow, ChipRewards
October Webinar: Healthcare Leaves the DesktopResearch Now
This document summarizes a presentation about how mobile research impacts the healthcare industry. It finds that mobile device usage is growing rapidly among both patients and physicians. Over 80% of doctors use smartphones and 62% use tablets in their practice. The presentation also describes case studies where mobile surveys were effectively used to conduct market research with diabetes patients and physicians. A study of physicians found that most own smartphones and are very interested in participating in mobile surveys on topics like new treatments. The presentation concludes that mobile device usage for patient interactions will continue increasing in the coming years.
Compliant Promotion in an On-demand WorldDale Cooke
The Internet is now the premier source of healthcare information for physicians and consumers alike. Consequently, FDA-regulated companies have been leveraging it in various ways, but compliance has proven challenging and confusing for companies not accustomed to digital tactics.
* Recent FDA enforcement actions that command the attention of anyone considering digital communication tactics
* Trends in digital media consumption and their impact on advertising effectiveness
* FDA’s 2009 Draft Guidance for Industry: Presenting Risk Information in Prescription Drug and Medical Device Promotion
* FDA’s 2011 Draft Guidance for Industry and Food and Drug Administration Staff: Mobile Medical Applications
*Some red flags guaranteed to draw FDA’s ire
* The latest on FDA social media guidance
Semantic web mining for Pharmaceutical Business IntelligenceDavid Cocker
Applying semantic web mining techniques to analyze global research activity can provide valuable business intelligence. Semantic web mining uses ontologies, vocabularies, and rules to infer relationships and extract meaning from various online sources of medical and scientific information. This inferred and aggregated data can be used to profile key opinion leaders, rank organizations conducting relevant research, monitor global clinical trial activity, and help companies make better strategic decisions around areas like new trial placement. Emerging regions and therapeutic areas with increasing research activity can be identified to guide business development decisions.
SVMPharma Real World Evidence – Real World Evidence & Adaptive PathwaysSVMPharma Limited
SVMPharma Real World Evidence (RWE) – In this paper, we are talking about Adaptive Pathways (AP), an ambitious and evolving new initiative by the European Medicines Agency (EMA) which incorporates Real World Evidence into regulatory approvals and market authorisation.
For more resources on RWE visit us at www.svmpharma.com
A study in Belgium assessed how 1000 people use the internet for health information and to purchase pharmaceutical products. It found that 88% have searched for health information online, with 29% searching weekly. Most search due to personal symptoms or problems. People primarily use search engines and trust official health sites. While few buy medicines online, reasons include perceived lower prices and product availability. The study also suggests search engines should aim to reduce unnecessary health anxiety from search results.
Pharmaceutical engagement and conversation escalationCREATION
This process flow diagram can form the basis of engagement and escalation for pharmaceutical companies using conversational platforms such as social media or online health communities.
In this webinar, you will learn:
How we approach intervention campaigns: a framework
The science of behavior change and how it can be applied to increase the probability of desired outcomes
How Altarum’s ACE Measure can help predict consumer behaviors and design successful intervention campaigns
Speakers:
Ryan Rossier, Medullan
Chris Duke, Altarum
Josh Klapow, ChipRewards
October Webinar: Healthcare Leaves the DesktopResearch Now
This document summarizes a presentation about how mobile research impacts the healthcare industry. It finds that mobile device usage is growing rapidly among both patients and physicians. Over 80% of doctors use smartphones and 62% use tablets in their practice. The presentation also describes case studies where mobile surveys were effectively used to conduct market research with diabetes patients and physicians. A study of physicians found that most own smartphones and are very interested in participating in mobile surveys on topics like new treatments. The presentation concludes that mobile device usage for patient interactions will continue increasing in the coming years.
As the global biosimilars market opens up, what do physicians faced with choosing between prescribing a brand-name biologic or biosimilar think – and know?
The document summarizes key findings from a 2012 survey of 506 US physicians about their digital technology adoption and use. Some of the main findings include:
1) Physicians now rely heavily on online resources and digital tools in their practice, with 99% using desktops/laptops and 84% using smartphones.
2) Physicians spend twice as much time using online resources like search engines, websites and apps for clinical decisions than print materials.
3) Search engines have become indispensable clinical tools for physicians of all ages, with 84% searching daily and using them for quick lookups, reading, and teaching.
4) Physicians search across devices for many reasons like answering patient questions, finding information on drugs,
The document discusses Strand Genomics Inc., which offers genomic analysis and clinical interpretation software and services. It focuses on personalized medicine by using its StrandOmics platform to analyze genomic data and determine disease risks for individuals. StrandOmics aims to make genomic testing routine in medical care to help clinicians make more informed decisions. Strand has grown to over 200 scientists and serves over 2,000 labs and 100,000 patients. Its partnership with Health Care Global Enterprises successfully piloted cancer risk assessment and molecular diagnosis for over 50 patients in India.
This presentation describes the Clinical Studies Directory at the University of Southern California. It was presented to the national Clinical and Translational Science Awards (CTSA) Recruitment and Retention Working Group.
This survey of 245 physicians found that an increasing majority now want more traditional pharmaceutical sales representatives visiting them. For primary care physicians, over 50% now want more visits from primary care representatives, the first time a majority have indicated this preference. Physicians also want more specialty representatives and various types of nontraditional representatives. However, they expect representatives to bring high-quality information, including clinical studies and evidence-based medicine. Physicians want helpful disease and product websites as well as virtual and on-demand information, sampling, and support. Their top priority is helping patients access needed medicines and supporting patients, so representatives must communicate effectively to serve these patient-focused needs.
Accenture Transformative Power of Healthcare Technology M&A in Life Science 2015Arda Ural, MSc, MBA, PhD
Explosive advances in healthcare technology are enabling new opportunities for technology mergers and acquisitions (M&A) that focus on improving patient outcomes. Digital technologies allow for enhanced patient services and care. Pharmaceutical companies are increasingly engaging in M&A deals and partnerships with medical device and technology companies to develop new business models and position themselves for future growth. Healthcare is undergoing a fundamental shift that is forcing new collaborations across industries to leverage technology for managing health.
BD developed a functional prototype for a mobile drug delivery device in just 3 months using lean innovation principles. By tapping into key market trends like the decentralization of healthcare and identifying unmet needs across different stakeholders, BD hypothesized a solution featuring a smart, universal injector and pre-filled syringes. BD then partnered with an external organization to quickly build a prototype that could load, administer, and eject syringes remotely to prove functionality. Using lean principles like co-innovation and developing a minimum viable prototype helped accelerate innovation and reduce risks.
PwC’s Health Research Institute (HRI)
"People are accessing health information in new ways"
Telehealth users had employer-sponsored health plans, were middle-aged, and had chronic conditions
The Complete Guide to Wellness Software DevelopmentMentorMate
Healthcare. It’s just one word, but it feels like over a hundred problems and potential solutions spun up like a spider web — benefits, cost savings and improvements are stuck together without being truly connected.
iHT2 Health IT Summit in Austin 2012 – Deborah C. Peel, MD, Founder and Chair, Patient Privacy Rights, ase Study “Considerations and Opportunities: Will Digital Health Data and Patient Altruism Transform Healthcare Research?”
BD is a Fortune 500 company with nearly 30,000 associates worldwide that sells medical supplies, devices, laboratory equipment, and diagnostic products. Healthcare is undergoing a transformation driven by reforms that emphasize value-based reimbursement and use of health IT to improve outcomes. This is creating new opportunities for companies like BD to develop solutions involving areas like telemedicine, remote patient monitoring, big data analytics, mobile technologies, and smart medical devices. BD's strategic focus is on becoming a trusted clinical and operational partner through offerings involving connected diagnostics, population health management, and providing clinical and operational insights using data. BD is pursuing external innovation through partnerships with startups and accelerators to develop solutions in areas of strategic interest like big data, smart devices,
Dr. Su Golder, NIHR Research Fellow at the University of York, presents findings from her recent publication: “Systematic review on the prevalence, frequency and comparative value of adverse events data in social media”.
The document discusses methods for evaluating mobile health interventions. It describes searching various research databases to identify 486 relevant projects from the past six years, including 29 actual mobile health interventions. It outlines plans to conduct a randomized controlled trial to evaluate the impact of a mobile diabetes intervention on outcomes like HbA1c, depression, and diabetes distress over one year. It also notes challenges in operationalizing evaluations when collaborating with industry and protecting user data across different servers.
Healthcare and Life Sciences: Two Industries Separated by Common DataCambridge Semantics
Life Science and Healthcare industry leaders are finding success managing their disparate and unstructured data by implementing enterprise data fabrics. In this webinar you'll learn how leading organizations are using data fabrics to enable powerful and novel health sciences insights.
The document discusses methods for evaluating mobile health interventions and describes one randomized controlled trial. It summarizes an informal search that identified 486 mobile health projects funded in the last 6 years, including 29 actual interventions that varied in type. It then describes the design of a clinical trial evaluating a mobile diabetes intervention, including using change in HbA1c as the primary outcome and measures of symptoms, depression, and satisfaction as secondary outcomes. Finally, it discusses challenges in evaluating mobile health interventions.
The presentation discusses the use of wearable devices and sensors for collecting data in clinical trials. While consumer wearables are becoming more common, their data may not be suitable for labeling claims with regulatory agencies without proper validation and approval. Major pharmaceutical companies are exploring how mobile health technologies can supplement traditional trial data collection methods to make trials less costly and more convenient. However, simply having FDA approval as a medical device does not guarantee its data can be used to support drug approval. Proper infrastructure, analytics, and clinical expertise is needed to incorporate sensor data into clinical trials in a way that is robust, secure, and produces scientific results.
What's in a Name? - Jose Ignacio Rasco, CEO of dotHealthSidonia Rose Swarm
The CEO of dotHealth, Jose Ignacio Rasco, presents "What's in a Name?" at the pharmaceutical industry conference eyeforpharma Philadelphia on April 21, 2017.
Digital Marketing for Hospitals: A Patient Centric ApproachEvolve Digital Labs
An exclusive webinar presented by Google AdWords and Evolve Digital Labs covering:
Valuable Patient Insights: Discover what your most valuable patients do online.
ROI: Learn how to turn paid search into your most profitable marketing channel.
Case Study: See how a world-leading practice generates elective procedure leads online.
Stop, Collaborate and Listen: The Social Lives of Healthcare ProfessionalsShwen Gwee
The document discusses healthcare professionals' use of digital and social media. It finds that:
1) A majority of pharma/device executives believe they are behind in digital and mobile media.
2) Physicians mainly turn to their peers and online sources like colleagues, websites for physician audiences, and medical journals to keep up-to-date.
3) Popular social networks for physicians are Sermo, QuantiaMD and Doximity, where they can interact with other healthcare professionals.
Five trends in digital healthcare in 2010Juan Pittau
This document discusses five trends in digital healthcare in 2010 according to a May 2010 Google report. It summarizes the following key points:
1. Patients are increasingly empowered through online health information and social media, with over 80 million Americans using social media for health issues.
2. Online video is a growing medium for health information, with over half of health consumers interested in online health videos. Health videos drive patients to take action like further research or discussing treatments with doctors.
3. Mobile devices are impacting healthcare decisions as people increasingly search for health information on their phones. One-third of mobile searches have local health intent.
4. Social networks and online communities are important ways for patients to share
As the global biosimilars market opens up, what do physicians faced with choosing between prescribing a brand-name biologic or biosimilar think – and know?
The document summarizes key findings from a 2012 survey of 506 US physicians about their digital technology adoption and use. Some of the main findings include:
1) Physicians now rely heavily on online resources and digital tools in their practice, with 99% using desktops/laptops and 84% using smartphones.
2) Physicians spend twice as much time using online resources like search engines, websites and apps for clinical decisions than print materials.
3) Search engines have become indispensable clinical tools for physicians of all ages, with 84% searching daily and using them for quick lookups, reading, and teaching.
4) Physicians search across devices for many reasons like answering patient questions, finding information on drugs,
The document discusses Strand Genomics Inc., which offers genomic analysis and clinical interpretation software and services. It focuses on personalized medicine by using its StrandOmics platform to analyze genomic data and determine disease risks for individuals. StrandOmics aims to make genomic testing routine in medical care to help clinicians make more informed decisions. Strand has grown to over 200 scientists and serves over 2,000 labs and 100,000 patients. Its partnership with Health Care Global Enterprises successfully piloted cancer risk assessment and molecular diagnosis for over 50 patients in India.
This presentation describes the Clinical Studies Directory at the University of Southern California. It was presented to the national Clinical and Translational Science Awards (CTSA) Recruitment and Retention Working Group.
This survey of 245 physicians found that an increasing majority now want more traditional pharmaceutical sales representatives visiting them. For primary care physicians, over 50% now want more visits from primary care representatives, the first time a majority have indicated this preference. Physicians also want more specialty representatives and various types of nontraditional representatives. However, they expect representatives to bring high-quality information, including clinical studies and evidence-based medicine. Physicians want helpful disease and product websites as well as virtual and on-demand information, sampling, and support. Their top priority is helping patients access needed medicines and supporting patients, so representatives must communicate effectively to serve these patient-focused needs.
Accenture Transformative Power of Healthcare Technology M&A in Life Science 2015Arda Ural, MSc, MBA, PhD
Explosive advances in healthcare technology are enabling new opportunities for technology mergers and acquisitions (M&A) that focus on improving patient outcomes. Digital technologies allow for enhanced patient services and care. Pharmaceutical companies are increasingly engaging in M&A deals and partnerships with medical device and technology companies to develop new business models and position themselves for future growth. Healthcare is undergoing a fundamental shift that is forcing new collaborations across industries to leverage technology for managing health.
BD developed a functional prototype for a mobile drug delivery device in just 3 months using lean innovation principles. By tapping into key market trends like the decentralization of healthcare and identifying unmet needs across different stakeholders, BD hypothesized a solution featuring a smart, universal injector and pre-filled syringes. BD then partnered with an external organization to quickly build a prototype that could load, administer, and eject syringes remotely to prove functionality. Using lean principles like co-innovation and developing a minimum viable prototype helped accelerate innovation and reduce risks.
PwC’s Health Research Institute (HRI)
"People are accessing health information in new ways"
Telehealth users had employer-sponsored health plans, were middle-aged, and had chronic conditions
The Complete Guide to Wellness Software DevelopmentMentorMate
Healthcare. It’s just one word, but it feels like over a hundred problems and potential solutions spun up like a spider web — benefits, cost savings and improvements are stuck together without being truly connected.
iHT2 Health IT Summit in Austin 2012 – Deborah C. Peel, MD, Founder and Chair, Patient Privacy Rights, ase Study “Considerations and Opportunities: Will Digital Health Data and Patient Altruism Transform Healthcare Research?”
BD is a Fortune 500 company with nearly 30,000 associates worldwide that sells medical supplies, devices, laboratory equipment, and diagnostic products. Healthcare is undergoing a transformation driven by reforms that emphasize value-based reimbursement and use of health IT to improve outcomes. This is creating new opportunities for companies like BD to develop solutions involving areas like telemedicine, remote patient monitoring, big data analytics, mobile technologies, and smart medical devices. BD's strategic focus is on becoming a trusted clinical and operational partner through offerings involving connected diagnostics, population health management, and providing clinical and operational insights using data. BD is pursuing external innovation through partnerships with startups and accelerators to develop solutions in areas of strategic interest like big data, smart devices,
Dr. Su Golder, NIHR Research Fellow at the University of York, presents findings from her recent publication: “Systematic review on the prevalence, frequency and comparative value of adverse events data in social media”.
The document discusses methods for evaluating mobile health interventions. It describes searching various research databases to identify 486 relevant projects from the past six years, including 29 actual mobile health interventions. It outlines plans to conduct a randomized controlled trial to evaluate the impact of a mobile diabetes intervention on outcomes like HbA1c, depression, and diabetes distress over one year. It also notes challenges in operationalizing evaluations when collaborating with industry and protecting user data across different servers.
Healthcare and Life Sciences: Two Industries Separated by Common DataCambridge Semantics
Life Science and Healthcare industry leaders are finding success managing their disparate and unstructured data by implementing enterprise data fabrics. In this webinar you'll learn how leading organizations are using data fabrics to enable powerful and novel health sciences insights.
The document discusses methods for evaluating mobile health interventions and describes one randomized controlled trial. It summarizes an informal search that identified 486 mobile health projects funded in the last 6 years, including 29 actual interventions that varied in type. It then describes the design of a clinical trial evaluating a mobile diabetes intervention, including using change in HbA1c as the primary outcome and measures of symptoms, depression, and satisfaction as secondary outcomes. Finally, it discusses challenges in evaluating mobile health interventions.
The presentation discusses the use of wearable devices and sensors for collecting data in clinical trials. While consumer wearables are becoming more common, their data may not be suitable for labeling claims with regulatory agencies without proper validation and approval. Major pharmaceutical companies are exploring how mobile health technologies can supplement traditional trial data collection methods to make trials less costly and more convenient. However, simply having FDA approval as a medical device does not guarantee its data can be used to support drug approval. Proper infrastructure, analytics, and clinical expertise is needed to incorporate sensor data into clinical trials in a way that is robust, secure, and produces scientific results.
What's in a Name? - Jose Ignacio Rasco, CEO of dotHealthSidonia Rose Swarm
The CEO of dotHealth, Jose Ignacio Rasco, presents "What's in a Name?" at the pharmaceutical industry conference eyeforpharma Philadelphia on April 21, 2017.
Digital Marketing for Hospitals: A Patient Centric ApproachEvolve Digital Labs
An exclusive webinar presented by Google AdWords and Evolve Digital Labs covering:
Valuable Patient Insights: Discover what your most valuable patients do online.
ROI: Learn how to turn paid search into your most profitable marketing channel.
Case Study: See how a world-leading practice generates elective procedure leads online.
Stop, Collaborate and Listen: The Social Lives of Healthcare ProfessionalsShwen Gwee
The document discusses healthcare professionals' use of digital and social media. It finds that:
1) A majority of pharma/device executives believe they are behind in digital and mobile media.
2) Physicians mainly turn to their peers and online sources like colleagues, websites for physician audiences, and medical journals to keep up-to-date.
3) Popular social networks for physicians are Sermo, QuantiaMD and Doximity, where they can interact with other healthcare professionals.
Five trends in digital healthcare in 2010Juan Pittau
This document discusses five trends in digital healthcare in 2010 according to a May 2010 Google report. It summarizes the following key points:
1. Patients are increasingly empowered through online health information and social media, with over 80 million Americans using social media for health issues.
2. Online video is a growing medium for health information, with over half of health consumers interested in online health videos. Health videos drive patients to take action like further research or discussing treatments with doctors.
3. Mobile devices are impacting healthcare decisions as people increasingly search for health information on their phones. One-third of mobile searches have local health intent.
4. Social networks and online communities are important ways for patients to share
We’re creating a home blood testing device that with one finger prick, tells you:
(1) What your major health indicators are
(2) Whether they’re at healthy levels or not
(3) If they’re problematic, then recommendations on how to improve your health, and the option to send those results to a doctor
Instant and accurate results for you, your family, and those you care about.
What Do Patients Really Want Out Of Adherence Technology?Inspire
Drawing insights from the 13,000-response Inspire Annual Survey, Dave Taylor, Inspire's director of research, presented at CBI’s Patient Adherence (PAAS) conference in Philadelphia, PA, in June 2015.
What the Shift to Value Means for PharmaceuticalsMedullan
With the transition to value, payers are insisting that pharmaceutical manufacturers deliver real world evidence of their drug’s efficacy before being allowed on formulary. The cost of new specialty treatments has forced companies to bolster and go beyond clinical trial, proving that their drugs improve health outcomes and reduce the cost of care in actual use. Gathering and compiling the myriad of needed data points requires a digital strategy that connects patients, providers, and payers. These comprehensive digital technology platforms are also effective tools for delivering competitive differentiation, better speed to market, and a source for new and expanded revenues.
United healthcare trends discussion by Frost & SullivanModupe Sarratt
The document discusses key trends, opportunities, and challenges in the healthcare industry related to growth and innovation. It identifies mobility in healthcare/mHealth and cloud computing in healthcare as top hot topics according to survey respondents. The document also summarizes findings regarding telehealth and mHealth markets, consumer views on how these technologies may improve convenience, quality and costs of care, and opportunities to leverage big data, engage consumers, and improve medical device connectivity.
The document summarizes research on job seekers' online search and research behaviors. It finds that most job seekers begin their research on search engines and discover new sites through searching. The research process typically occurs over multiple weeks and involves visiting various sites and searching on mobile devices. Job seekers rely on search to obtain information, compare options, and discover new options, and are more likely to convert if they include search in their research.
More mobile phones are sold globally over 24 hours than babies born - the proliferation of mobile phones is now outpacing the human population. It should come as no surprise that the obtaining and sharing of health information thru mobile is projected to grow exponentially. Mobile in fact is the only media time that is currently growing.
No matter the regional or local audience---The creation of mobile strategies and campaigns are inherently vast, encompassing; m.sites, apps, social, banners, SMS/MMS, gaming, QR codes, video, augmented reality and much more.
Given the infinite canvas of mobile marketing, in this presentation we’ll explore the importance of an engaging mobile experience that ultimately adds value and improves the users life.
Mobile is truly an indispensable part of all our lives in this hyper-connected world where 91% of adults have their mobile within arm's reach 24/7. And like never before this is the era of the Mighty Mobile in health, wellness and fitness!
Moving Pharma from Social Laggard to Leader (Given by Melissa Katrincic at So...Melissa Katrincic
"Moving Pharma from Social Laggard to Leader"
Includes Case Studies: Cleveland Clinic, Bank of America, OREO (Mondelez International). Presented by Melissa G Katrincic (www.linkedin.com/in/melissagreenkatrincic/)
Social in Pharma Conference
Princeton NJ
May 15, 2013
1. The presenters were Paul O’Donohoe, Director of Health Outcomes at CRF Health, and Jennifer Crager, who has over 13 years of experience in the eCOA industry.
2. Bring Your Own Device (BYOD) involves using participants' own internet-connected devices like smartphones to complete electronic patient-reported outcomes, rather than providing hardware. Interest in BYOD is driven by potential reduced costs and increased participant convenience and compliance.
3. However, BYOD also presents challenges including demonstrating measurement equivalence across many different devices, providing technical support, ensuring privacy and security, and reimbursing participants for data usage. Future adoption of BYOD in clinical trials will require addressing these challenges.
Precision Medicine is now a funded NIH initiative and an organic movement in the clinic and at the research institute. Based on work with Genomics England, multiple large pharmaceutical firms, and research hospitals, attendees will learn about the best practices for epidemiology, signal detection, research, and the clinical diagnostics associated with Precision Medicine, including the development of high-scale bio-repositories that link traditional patient data with genomic information. Come hear about how leadership, collaboration, consent, and compute can lead to success or failure in your Precision Medicine initiative, and how to bring your stakeholders together for an aligned mission response.
ePRO_Presentation_BYOD Webinar_5 Final 9 March 2016 YPrimeCindy Howry, MS
This document summarizes a presentation on Bring Your Own Device (BYOD) for electronic clinical outcome assessments (eCOAs) in clinical trials. It discusses the growing interest in BYOD due to smartphone saturation and perceived benefits. There are two main types of BYOD apps: native apps downloaded from app stores and web apps accessed through mobile browsers. While BYOD could reduce costs and burden, challenges include demonstrating measurement equivalence across different devices, addressing logistical concerns, ensuring patient privacy and security, developing and supporting mobile apps, and reimbursing patients for data usage. Moving forward, these challenges can be overcome through careful study design, choice of appropriate app technologies, support structures, and patient reimbursement.
Why Local & Mobile Search Matter for Eye DoctorsSurefire Local
This document discusses the importance of local and mobile search for eye doctors. It notes that over the last two years, there has been a 150% increase in searches without "near me" included, meaning location is now assumed in searches. It also finds that over 65% of healthcare listings have inaccuracies like name, address, or phone number errors. This highlights the need for eye doctors and other healthcare providers to claim and optimize their online listings to provide accurate information to patients conducting local searches.
7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand PlanningDRG Digital
Pharma's customers, media, technology, and the healthcare landscape have evolved tremendously over the past year – with new opportunities and threats that will impact every healthcare marketers’ brand planning.
Which opportunities and threats are most significant? How can you best position your brand for success in today’s new marketing reality?
DRG Digital Senior VP Meredith Ressi distills a year’s worth of research and news into a concise webinar that will help strengthen your brand planning:
- Seven big physician and patient engagement trends you can’t miss for 2017 brand planning
- Key data sources you need to be better informed about your patients and physicians
- Practical framework for determining the right channels, media and content for your audience
- Resources and tips you can share with your organization
Medical research:-rebuilt,-retooled -and -rebooted pptPuja Roy
Medical Research: Rebuilt, Retooled and Rebooted An early stage mobile medical device company developing a human-centered suite of consumer products using science and technology to empower everyday people to monitor and better understand their own health—anytime, anywhere.
mHealth Israel_Growth Opportunities in Clinical Trial Execution_Craig LipsetLevi Shapiro
Craig Lipsent, former Worldwide Head of Clinical Innovation at Pfizer, presents to the mHealth Israel Community, Feb, 2020. Theme: Clinical trials are vital for developing new medicines but they are broken. Clinical trial trends include the increasing attention and investment in participant & investigator experience
Digitization and innovative data capture. Forecast for clinical trials will be decentralized, distributed, democratized and disruptive.
Growth Opportunities for Entrepreneurs in Clinical Research ServicesCraig Lipset
Presentation by Craig Lipset for mHealth Israel on February 12 2020 hosted at Google Tel Aviv.
This talk reviews current challenges and trends in clinical trials today, followed by a forecast for trials will be impacted by decentralization, distribution, democratization, and disruption.
The presentation concludes with some considerations for entrepreneurs seeking to grow new solutions for clinical trials.
Researchers and public health practitioners increasingly use Internet big data as data source. What are some of the ethical problems, and how should they be tackled? The author advocates the creation of a self-regulatory body of researchers, a code of conduct, and a notice/opt-out infrastructure, to avoid a public backlash against social media tracking/monitoring for public health, similar to the Facebook fiasko in 2014 (Cornell study).
Similar to Sağlıklı Yaşama Dijital bir Yolculuk ve Hastane Seçimleri üzerine araştırmalar... (20)
Michigan HealthTech Market Map 2024. Includes 7 categories: Policy Makers, Academic Innovation Centers, Digital Health Providers, Healthcare Providers, Payers / Insurance, Device Companies, Life Science Companies, Innovation Accelerators. Developed by the Michigan-Israel Business Accelerator
Hypertension and it's role of physiotherapy in it.Vishal kr Thakur
This particular slides consist of- what is hypertension,what are it's causes and it's effect on body, risk factors, symptoms,complications, diagnosis and role of physiotherapy in it.
This slide is very helpful for physiotherapy students and also for other medical and healthcare students.
Here is summary of hypertension -
Hypertension, also known as high blood pressure, is a serious medical condition that occurs when blood pressure in the body's arteries is consistently too high. Blood pressure is the force of blood pushing against the walls of blood vessels as the heart pumps it. Hypertension can increase the risk of heart disease, brain disease, kidney disease, and premature death.
Dr. David Greene R3 stem cell Breakthroughs: Stem Cell Therapy in CardiologyR3 Stem Cell
Dr. David Greene, founder and CEO of R3 Stem Cell, is at the forefront of groundbreaking research in the field of cardiology, focusing on the transformative potential of stem cell therapy. His latest work emphasizes innovative approaches to treating heart disease, aiming to repair damaged heart tissue and improve heart function through the use of advanced stem cell techniques. This research promises not only to enhance the quality of life for patients with chronic heart conditions but also to pave the way for new, more effective treatments. Dr. Greene's work is notable for its focus on safety, efficacy, and the potential to significantly reduce the need for invasive surgeries and long-term medication, positioning stem cell therapy as a key player in the future of cardiac care.
The best massage spa Ajman is Chandrima Spa Ajman, which was founded in 2023 and is exclusively for men 24 hours a day. As of right now, our parent firm has been providing massage services to over 50,000+ clients in Ajman for the past 10 years. It has about 8+ branches. This demonstrates that Chandrima Spa Ajman is among the most reasonably priced spas in Ajman and the ideal place to unwind and rejuvenate. We provide a wide range of Spa massage treatments, including Indian, Pakistani, Kerala, Malayali, and body-to-body massages. Numerous massage techniques are available, including deep tissue, Swedish, Thai, Russian, and hot stone massages. Our massage therapists produce genuinely unique treatments that generate a revitalized sense of inner serenely by fusing modern techniques, the cleanest natural substances, and traditional holistic therapists.
LGBTQ+ Adults: Unique Opportunities and Inclusive Approaches to CareVITASAuthor
This webinar helps clinicians understand the unique healthcare needs of the LGBTQ+ community, primarily in relation to end-of-life care. Topics include social and cultural background and challenges, healthcare disparities, advanced care planning, and strategies for reaching the community and improving quality of care.
Feeding plate for a newborn with Cleft Palate.pptxSatvikaPrasad
A feeding plate is a prosthetic device used for newborns with a cleft palate to assist in feeding and improve nutrition intake. From a prosthodontic perspective, this plate acts as a barrier between the oral and nasal cavities, facilitating effective sucking and swallowing by providing a more normal anatomical structure. It helps to prevent milk from entering the nasal passage, thereby reducing the risk of aspiration and enhancing the infant's ability to feed efficiently. The feeding plate also aids in the development of the oral muscles and can contribute to better growth and weight gain. Its custom fabrication and proper fitting by a prosthodontist are crucial for ensuring comfort and functionality, as well as for minimizing potential complications. Early intervention with a feeding plate can significantly improve the quality of life for both the infant and the parents.
Stem Cell Solutions: Dr. David Greene's Path to Non-Surgical Cardiac CareDr. David Greene Arizona
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At Apollo Hospital, Lucknow, U.P., we provide specialized care for children experiencing dehydration and other symptoms. We also offer NICU & PICU Ambulance Facility Services. Consult our expert today for the best pediatric emergency care.
For More Details:
Map: https://cutt.ly/BwCeflYo
Name: Apollo Hospital
Address: Singar Nagar, LDA Colony, Lucknow, Uttar Pradesh 226012
Phone: 08429021957
Opening Hours: 24X7
Under Pressure : Kenneth Kruk's StrategyKenneth Kruk
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Sağlıklı Yaşama Dijital bir Yolculuk ve Hastane Seçimleri üzerine araştırmalar...
1. Google Confidential and Proprietary 1Google Confidential and Proprietary 1
The Digital Journey to
Wellness
2012 Google/Compete Hospital Study
2. Google Confidential and Proprietary 2Google Confidential and Proprietary 2
In today’s digital world,
prospective patients are now
ACTIVE PARTNERS
in their medical journeys
Source: 2012 Google/Compete Hospital Study
3. Google Confidential and Proprietary 3Google Confidential and Proprietary 3
Diagnosis
Treatment
Recovery
The Patient Journey
Symptoms
Source: 2012 Google/Compete Hospital Study
4. Google Confidential and Proprietary 4Google Confidential and Proprietary 4
We sought to understand what influences hospital
choice and what role digital plays in the journey
Physicians
Online Video
Search & Web
Content
Friends & Family
TV &
Newspapers
Mobile & Tablet
Devices
Source: 2012 Google/Compete Hospital Study
5. Google Confidential and Proprietary 5Google Confidential and Proprietary 5
Overview and Methodology
We tracked hospital
researchers’ activity
across online platforms
between Q1 ’11 & Q1 ‘12
We analyzed online
behavior of users from
start of research to
point of conversion*
We surveyed 533 hospital
researchers in May and
June 2012 to gain
behavioral insights
We partnered with Compete, a third-party research vendor, to
understand how digital drives hospital research and appointments
*A conversion was defined as the following: booking an appointment, finding a doctor/location, and contacting a hospital
Source: 2012 Google/Compete Hospital Study
6. Google Confidential and Proprietary 6Google Confidential and Proprietary 6
Prospective patients tell us digital matters
Search is indispensable in patient journey
S e a r c h i m p a c t s b r a n d s
Mobile is the patient’s constant companion
M o b i l e w i l l b e a s i m p o r t a n t a s d e s k t o p
Online Video informs and connects
Sight, sound, and motion tell stories & fuels conversions
Source: 2012 Google/Compete Hospital Study
7. Google Confidential and Proprietary 7Google Confidential and Proprietary 7
51%
85%
86%
90%
94%
Recommended by friends and family
Uses latest technology
Recommended by physician
Accepts healthcare plan
Reputation of facility
Brand is important to prospective patients
Source: 2012 Google/Compete Hospital Study
8. Google Confidential and Proprietary 8Google Confidential and Proprietary 8
Online plays a significant role in the research
process
84% of patients use both online and offline sources for research
Online Personal Offline
Source: 2012 Google/Compete Hospital Study
77% 76%
52% 49%
34% 32%
20% 18%
Search Engines Hospital Sites Health
Information
Sites
Physician's
Office
Family,
Friends,
Colleagues
TV Magazines Newspapers
9. Google Confidential and Proprietary 9Google Confidential and Proprietary 9
Before booking, patients put in time and
consideration to their research
XXXXXX
48%
took over 2 weeks to
research before booking
61%
visited 2+ hospital sites
before converting
Source: 2012 Google/Compete Hospital Study
10. Google Confidential and Proprietary 10Google Confidential and Proprietary 10
For patients who booked appointments, digital
content is key to decision-making
83%
Hospital Sites
26%
Consumer
Generated Reviews
54%
Health Insurance
Company Sites
50%
Health Information
Sites
Users tapped into the following resources when researching:
Source: 2012 Google/Compete Hospital Study
11. Google Confidential and Proprietary 11Google Confidential and Proprietary 11
23% booked in person56% called on phone
21% booking via computer or mobile app/browser
Source: 2012 Google/Compete Hospital Study
1 in 5 patients is now booking through
non-traditional means
12. Google Confidential and Proprietary 12Google Confidential and Proprietary 12
After appointments, patients are spreading the
word about their experiences
50%
recommended family,
friends, and colleagues
contact the same facility
6%
posted a review on a
website
12%posted review on social
network site
Source: 2012 Google/Compete Hospital Study
13. Google Confidential and Proprietary 13Google Confidential and Proprietary 13
Prospective patients tell us digital matters
Search is indispensable in patient journey
S e a r c h i m p a c t s b r a n d s
Mobile is the patient’s constant companion
M o b i l e w i l l b e a s i m p o r t a n t a s d e s k t o p
Online Video informs and connects
Sight, sound, and motion tell stories & fuels conversions
Source: 2012 Google/Compete Hospital Study
14. Google Confidential and Proprietary 14Google Confidential and Proprietary 14
77% of patients used
search prior to booking an
appointment
Source: 2012 Google/Compete Hospital Study
15. Google Confidential and Proprietary 15Google Confidential and Proprietary 15
Search empowers patients, who leverage it for…
GENERAL INFORMATION (57%)
EVALUATION OF SPECIFIC FEATURES (29%)
DISCOVERY OF NEW HOSPITALS (21%)
COMPARISON OF OFFERINGS ACROSS FACILITIES (28%)
CONSIDERATION OF HOSPITALS THEY KNOW (16%)
Source: 2012 Google/Compete Hospital Study
16. Google Confidential and Proprietary 16Google Confidential and Proprietary 16
Search drives more valuable visitors to hospital
sites than other traffic sources
43% of visits to hospital sites originate from a search engine
Searchers Non-Searchers
4.4%
conversion rate
958K
conversions
22M
unique visits
4.2%
conversion rate
243K
conversions
6M
unique visits
Source: 2012 Google/Compete Hospital Study
17. Google Confidential and Proprietary 17Google Confidential and Proprietary 17
When patients see a paid search ad, they take
action
35% Conduct searches for more information
29% Begin the research process
28% Visit website of hospital advertised
21% Consider hospital that was advertised
5% Contact hospital that was advertised
heart surgeon
Source: 2012 Google/Compete Hospital Study
18. Google Confidential and Proprietary 18Google Confidential and Proprietary 18
Each patient creates a unique search path
Patients used nearly
4k unique search paths,
with the top 20 paths
representing
65% of all patient paths
Source: 2012 Google/Compete Hospital Study
19. Google Confidential and Proprietary 19Google Confidential and Proprietary 19
19%
37%
38%
6%
Search paths are highly diverse and comprised
primarily of symptoms and conditions terms
Branded
e.g. [hospital branded term]
Symptoms or
departments
e.g. sore throat, pediatrics Conditions or
diseases
e.g. arthritis, cancer
Treatments or
procedures
e.g. chemotherapy, dialysis
Source: 2012 Google/Compete Hospital Study
20. Google Confidential and Proprietary 20Google Confidential and Proprietary 20
Share of patients that started on:
Branded
2 to 4 Sites
10% 49% 35%
Conditions/
Diseases
Treatments/
Procedures
6%
Symptoms/
Dept.
Most paths begin with a non-branded term,
when patients are in the early stages of research
Source: 2012 Google/Compete Hospital Study
21. Google Confidential and Proprietary 21Google Confidential and Proprietary 21
Search paths continue primarily on non-branded
terms towards the moment of conversion
6%
16%
38%
41%
Treatments/
Procedures
Branded
Conditions/
Diseases
Symptoms/Depts.
Source: 2012 Google/Compete Hospital Study
Assisting Searches Last Search
22. Google Confidential and Proprietary 22Google Confidential and Proprietary 22
Share of patients that started on:
Branded
2 to 4 Sites
10% 49% 35%
Conditions/
Diseases
Treatments/
Procedures
6%
Symptoms/
Dept.
Nearly half of patients finish their paths with a
branded term
Branded
2 to 4 Sites
48% 23% 25%
Conditions/
Diseases
Treatments/
Procedures
4%
Symptoms/
Dept.
Share of patients that finished on:
Source: 2012 Google/Compete Hospital Study
23. Google Confidential and Proprietary 23Google Confidential and Proprietary 23
Queries
Patients who booked appointments conducted
3x as many searches than those who didn’t
1 5 10 15
Did Not Convert
Online
15.3Converted Online
4.5
20
Source: 2012 Google/Compete Hospital Study
24. Google Confidential and Proprietary 24Google Confidential and Proprietary 24
Prospective patients tell us digital matters
Search is indispensable in patient journey
S e a r c h i m p a c t s b r a n d s
Mobile is the patient’s constant companion
M o b i l e w i l l b e a s i m p o r t a n t a s d e s k t o p
Online Video informs and connects
Sight, sound, and motion tell stories & fuels conversions
Source: 2012 Google/Compete Hospital Study
25. Google Confidential and Proprietary 25Google Confidential and Proprietary 25
Patients are across all devices when researching
8%
tablet
10%
mobile phone
98%
desktop or laptop
Source: 2012 Google/Compete Hospital Study
Roughly 1/3 of patients used tablets or mobile devices on a daily basis
for research and/or to book appointments
26. Google Confidential and Proprietary 26Google Confidential and Proprietary 26
While visiting
friend or family
at home
23%
While at work
27%
While at home
61%
While in a
doctor’s office
16%
While out of town
20%
Source: 2012 Google/Compete Hospital Study
Mobile is a constant research companion
27. Google Confidential and Proprietary 27Google Confidential and Proprietary 27
Patient behavior differs across search and sites
Read reviews
of facilities
(29%)
Locate a
facility for
treatment
(27%)
Mobile search used to:
Compare
offerings
across facilities
(26%)
Discover
brands I wasn’t
aware of
(18%)
Source: 2012 Google/Compete Hospital Study
Mobile sites used to:
28. Google Confidential and Proprietary 28Google Confidential and Proprietary 28
Patients who used a mobile device to research
watch online videos in greater numbers
35%
65%
Yes No
Mobile Device
Researchers
10%
90%
Yes No
Computer Only
Researchers
Source: 2012 Google/Compete Hospital Study
29. Google Confidential and Proprietary 29Google Confidential and Proprietary 29
… and are also more likely to schedule an
appointment
Mobile Device
Researchers
Computer Only
Researchers
44%
Scheduled an appointment
34%
Scheduled an appointment
Source: 2012 Google/Compete Hospital Study
30. Google Confidential and Proprietary 30Google Confidential and Proprietary 30
Prospective patients tell us digital matters
Search is indispensable in patient journey
S e a r c h i m p a c t s b r a n d s
Mobile is the patient’s constant companion
M o b i l e w i l l b e a s i m p o r t a n t a s d e s k t o p
Online Video informs and connects
Sight, sound, and motion tell stories & fuels conversions
Source: 2012 Google/Compete Hospital Study
31. Google Confidential and Proprietary 31Google Confidential and Proprietary 31
Online video is a pivotal component of hospital
research
1 in 8 patients watched an
online video on:
Hospital Sites (42%)
Health Insurance Information Sites (31%)
Health Information Sites (30%)
YouTube (29%)
Health Insurance Company Sites (20%)
53% of patients who didn’t watch hospital videos were unaware they existed
Source: 2012 Google/Compete Hospital Study
32. Google Confidential and Proprietary 32Google Confidential and Proprietary 32
Patients seek video reviews and testimonials to
learn about hospitals and treatment options
What they watch
43% Patient testimonials
32% Patient-generated content
Why they watch
64% Obtain information about hospitals
56% Understand complicated treatments
and procedures
Source: 2012 Google/Compete Hospital Study
“Faces of Heart Diseases”
“Aortic Valve Surgery:
Patient Testimonial”
33. Google Confidential and Proprietary 33Google Confidential and Proprietary 33
After watching online videos about a hospital,
patients…
share an online video
contact a hospital
schedule an appointment
talk to friends, family, or
colleagues about the hospital
Source: 2012 Google/Compete Hospital Study
34. Google Confidential and Proprietary 34Google Confidential and Proprietary 34
Online video drives patients to hospital sites,
where they are more likely to convert
YouTube traffic to
hospital sites has
increased
119% YoY
30% of patients who watched an online video booked an appointment
Source: 2012 Google/Compete Hospital Study
35. Google Confidential and Proprietary 35Google Confidential and Proprietary 35
Prospective patients tell us digital matters
Search is indispensable in patient journey
S e a r c h i m p a c t s b r a n d s
Mobile is the patient’s constant companion
M o b i l e w i l l b e a s i m p o r t a n t a s d e s k t o p
Online Video informs and connects
Sight, sound, and motion tell stories & fuels conversions
Source: 2012 Google/Compete Hospital Study
36. Google Confidential and Proprietary 36Google Confidential and Proprietary 36
Next questions to answer as a hospital marketer
Have you covered all search
paths?
Do you have a mobile strategy?
How are you leveraging your
video assets?
Source: 2012 Google/Compete Hospital Study
38. Google Confidential and Proprietary 38Google Confidential and Proprietary 38
Methodology: Hospital Industry Definitions
Brands Conversions
Allina Schedule/Request Appointment
Aurora Health Care Find a Location
Banner Health Care Find a Doctor
Baylor Health Care System Contact Us
Cancer Treatment Centers for America Refer a Patient
Cleveland Clinic
Laser Spine Institute
Mayo Clinic
M.D. Anderson Cancer Center
Memorial Sloan-Kettering Cancer Center
St. Jude Children’s Research Hospital
University of Pittsburg Medical Center
Source: 2012 Google/Compete Hospital Study
39. Google Confidential and Proprietary 39Google Confidential and Proprietary 39
Methodology: Term Buckets
1. Hospital Branded: search containing a hospital brand
e.g. [hospital branded term]
2. Conditions/Diseases: search containing a condition/disease
e.g. allergies, asthma
3. Treatment/Procedures: search containing a treatment or medical procedure query
e.g.. hip surgery, liposuction
4. Symptoms/Doctors/Depts: search containing symptoms, doctor terms or hospital
departments
e.g. fever, find a doctor, oncology
Source: 2012 Google/Compete Hospital Study