This is a comparative study between two international business - Honda and Harley - Davidson Motorcycle Company adapted from the text book: Bed, K. (2006). Quality Management. New Delhi: Oxford University Press.
MARKETING MANAGEMENT
Atlas Honda Limited is a public listed company which was incorporated on October 16, 1962. It is a joint collaboration between Honda Motor Company Limited Japan, the largest and most reputed motorcycle brand in the world, and Atlas Group, one of Pakistan’s most renowned business conglomerates. The Company is principally engaged in progressive manufacturing and marketing of motorcycles and spare parts.
BMW Group; Past Present and Future, 4 ps of C and I
a. Products and services from last 3 years
b. Innovation in last 2 years
c. Locations and workplace
d. Governance
e. Citizenship
This is a comparative study between two international business - Honda and Harley - Davidson Motorcycle Company adapted from the text book: Bed, K. (2006). Quality Management. New Delhi: Oxford University Press.
MARKETING MANAGEMENT
Atlas Honda Limited is a public listed company which was incorporated on October 16, 1962. It is a joint collaboration between Honda Motor Company Limited Japan, the largest and most reputed motorcycle brand in the world, and Atlas Group, one of Pakistan’s most renowned business conglomerates. The Company is principally engaged in progressive manufacturing and marketing of motorcycles and spare parts.
BMW Group; Past Present and Future, 4 ps of C and I
a. Products and services from last 3 years
b. Innovation in last 2 years
c. Locations and workplace
d. Governance
e. Citizenship
HONDA is a Japanese multinational company.
World’s largest manufacturer since 1950s.
HONDA CIVIC won ‘CAR OF THE YEAR AWARD’ in 2006 and in 2016.
HONDA manufactures vehicles for land, sea and air.
It makes robots as well as wind turbines.
HONDA ACCORD won ‘CAR OF THE YEAR’ in 2018.
Call For Workshop Nada 2011 Italian Dealers ConsortiumMaurizio Sala
A still unique and profitable experience in the Parts and Accessories sales and distribution. With implications for dealers and Manufacturers everywhere in the world!
Ian allen motor industry management and turnaround summaryIan Allen
Please find an updated profile of my completed motor retail green field and turnaround projects along with current assignments. Happy to discuss any automotive requirements in complete confidence. Ian Allen. 07922 466126. ian.allen@cnaint.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
HONDA is a Japanese multinational company.
World’s largest manufacturer since 1950s.
HONDA CIVIC won ‘CAR OF THE YEAR AWARD’ in 2006 and in 2016.
HONDA manufactures vehicles for land, sea and air.
It makes robots as well as wind turbines.
HONDA ACCORD won ‘CAR OF THE YEAR’ in 2018.
Call For Workshop Nada 2011 Italian Dealers ConsortiumMaurizio Sala
A still unique and profitable experience in the Parts and Accessories sales and distribution. With implications for dealers and Manufacturers everywhere in the world!
Ian allen motor industry management and turnaround summaryIan Allen
Please find an updated profile of my completed motor retail green field and turnaround projects along with current assignments. Happy to discuss any automotive requirements in complete confidence. Ian Allen. 07922 466126. ian.allen@cnaint.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
2. Premium Automobile Sector
• TRIUMPH
• Triumph Motorcycles Ltd is the largest
British motorcycle manufacturer; it
was established in 1984 by John Bloor
• BMW
• BMW was established in 1916. It also
owns and produces Mini cars and
serves as the parent company of
Rolls-Royce Motor CarsGroup-4 MA
Franchisee Model23-2-2016
2
3. 1
2
3
4
5
6
7
Table of
Contents
• Introduction
• Sales and Services
• Details of Franchisee
• Terms And Conditions
• Promotional Activities
• Distribution Channel
• Staffing and Training
Group-4 MA
Franchisee Model23-2-2016
3
5. •Company
Profile
• Industry: Motorcycle
• Headquarters: Hinckley, Leicestershire, England
• Products: Motorcycles Clothing Accessories
• Revenue: ₤528 million
• Net Income: ₤34million
• Number of employees: 1800
Group-4 MA
Franchisee Model23-2-2016
5
6. Company History
• Start
Company was setup under
the name Bonneville
Coventry Limited
• 1884 • Breakthrou
gh
The Bonneville, hailed as the
greatest motorcycle of all
time, is introduced
• 1958
• Rebirth
Bloor opens a state-of-the-
art plant in Hinckley and
unveils new Triumph models
• 1990
• Growth
The first Triumph motorcycles
go into production using a
Belgian engine
• 1902
• Downfall
Triumph goes bankrupt, and its
brand and manufacturing rights
are acquired by John Bloor
• 1983
Group-4 MA
Franchisee Model23-2-2016
6
8. 1
2
3
4
5
Details of Franchisee
Parent company: Bird Group Pvt Ltd
40 years of experience in diverse business
Core business : Travel technology, Aviation, Service, Hospitality, Retail and Education
Name of the Franchisee: Triumph Delhi (a unit of Bird Automotive Pvt Ltd)
Owner: Mr. Gaurav Bhatia
Group-4 MA
Franchisee Model23-2-2016
8
9. 01
02
03
Terms and Conditions
• Requirements for becoming a Franchisee
•Experience
Should have previous
experience in Automobile
Industry
•Showroom
Area
Minimum 2500 Sq. ft. Area
required at a premium location
•Investment
Should have a very good
financial background
Group-4 MA
Franchisee Model23-2-2016
9
11. Distribution Process
• 6 steps
Manufacturing
Plant(England)
• All Products are
manufactured in England
• Imported
( Chennai Port)
• All products are imported
through Chennai port
• Warehouse
(Manesar)
• Products are transferred to
warehouse in Manesar,
cost bared by dealer
• Showroom(De
lhi)
• Further the products are
moved to the showroom in
Vasant square mall
• Customer
• Products are sold to the
customer from the
showroom
• Service
Center(Gurgaon)
• After sales service is done
here
Group-4 MA
Franchisee Model23-2-2016
11
12. • Events and Rides
• Display Events like Auto Expo
• Rides organised like Freedom ride, weekend
rides
• Sponsoring Events
• Bollywood Promotions
• Advertisement
• Advertisements are given on print media like
magazines and newspapers
• Marketing and Advertisement budget of 25 Cr
provided by Triumph (whole India)
Promotional Activities
Group-4 MA
Franchisee Model23-2-2016
12
13. Split of Expenditure
• Franchisor
• New Model Launches
• World over Events like
Gentlemen's ride
• Partnership
• Freedom Ride
• Other National events
• Franchisee
• Weekend Rides
• Advertisements and
promotional activities
within the city
• Triumph Provides 40%
of the Advertisement
cost if Ads are
successful 13Group-4 MA
Franchisee Model23-2-2016
14. 1
2
3
4
5
Sales and Services
Should have good relationship with customer
Should maintain 90% CSI score
No Profit Sharing system, Incentives based on sales performance
Monthly Target – 22 units /month
Average Target Achieved – 16 units/month
Group-4 MA
Franchisee Model23-2-2016
14
15. 1
2
3
4
5
Sales and Services (contd)
PSF calling at different time interval
Calling for first and second is done by the dealer
Feedback form is mailed to the customer both by the dealer and also by the Franchiser
Group-4 MA
Franchisee Model23-2-2016
15
16. Sales Bar Chart
May 2015 (in units)
380
110
97
30
Others
Kawasaki
Triumph
Harley-Davidson
Group-4 MA
Franchisee Model23-2-2016
16
17. 64%
18%
16%
2%
Market Share Of Premium Segment Bikes
Harley-Davidson Triumph Kawasaki Others
Group-4 MA
Franchisee Model23-2-2016
17
18. 1
2
3
4
5
Funding system
No profit sharing
No discount given in Triumph
Minimum margin of the dealer is Rs.1.5 lakhs on a unit (tax not excluded)
Mode of payment: RTGS
Group-4 MA
Franchisee Model23-2-2016
18
20. 20
• Services
Staffing and Training
Technicians
Workshop Controller 1
4
Parts Manager 1
1Assistant Manager
• Training is given by Triumph
• Expenditures for training- Triumph India
22. •Company
Profile
• Industry: Automotive
• Headquarters: Munich, Germany
• Products: Luxury vehicles, sports cars,
motorcycles, bicycles
• Revenue: ₤ 80 billion
• Net Income: ₤ 8.7 billion
• Number of employees: 116,324Group-4 MA
Franchisee Model23-2-2016
22
23. Company History
• Start
• Company was setup
primarily for Aircraft
manufacturing
• 1916 • Breakthrou
gh
• Started manufacturing of
motorcar
• 1929 • Achieveme
nts
BMW was listed as worlds #1
reputable company by
Forbes
• 2012
• Growth
• Company shifted to
motorcycle production
• 1923
• Acquisition
s
• Acquired British manufacturer
Rover group
• 1994
Group-4 MA
Franchisee Model23-2-2016
23
25. 1
2
3
4
5
Details of Franchisee
• Parent company: Bird Group Pvt Ltd
• 40 years of experience in diverse business
• Core business : Travel technology, Aviation, Service, Hospitality, Retail and Education
• Name of the Franchisee: Bird Automotive Pvt Ltd
• Owner: Mr. Gaurav Bhatia
Group-4 MA
Franchisee Model23-2-2016
25
26. 01
02
03
Terms and Conditions
• Requirements for becoming a Franchisee
•Experience
Should have previous
experience in Automobile
Industry
•Showroom
Area
Minimum 25000 Sq. ft. Area
required at a premium location
•Investment
Franchisee fees of Rs 15Cr for
three year
Group-4 MA
Franchisee Model23-2-2016
26
27. 01
02
03
Terms and Conditions(contd)
•Reports
Daily, Weekly and Monthly
•Audits
Audits are done Internally and
externally(Mystery shopping)
•Standards
Showroom standard as per
BMW guidelines
Group-4 MA
Franchisee Model23-2-2016
27
28. • Marketing Activities
• Display Events like Auto Expo
• Sponsoring Events, Formula races
• Conduct races
• Advertisement
• Advertisements are given on Televisions,
digital media, print media like magazines and
newspapers
• Marketing and Advertisement budget of 20 Cr
provided by BMW for each dealer
Promotional Activities
Group-4 MA
Franchisee Model23-2-2016
28
29. Split of Expenditure
• Franchisor
• New Model Launches
• World over Events
• Large Sponsorships
• Partnership
• National level
promotional events
• Display events
• Franchisee
• Advertisements and
promotional activities
within the city
29Group-4 MA
Franchisee Model23-2-2016
30. Distribution Process
• 6 steps
Manufacturing
Plant(Germany)
• All Products are
manufactured in England
• Imported
(Chennai Port)
• All products are imported
through Chennai port
• Warehouse
(Gurgaon)
• Products are transferred to
warehouse in Gurgaon,
cost bared by dealer
• Showroom(De
lhi)
• Further the products are
moved to the showroom in
Sector 14 Gurgaon
• Customer
• Products are sold to the
customer from the
showroom
• Service
Center(Gurgaon)
• After sales service is done
here
Group-4 MA
Franchisee Model23-2-2016
30
31. 1
2
3
4
5
Sales and Services
Turnover – Rs.100 to Rs.120 Cr
Loss Incurred Rs.8 Cr (average)
Feedback form is mailed to the customer both by the dealer and also by the Franchisor
2 types of sales- Corporate and retail
Margin :Retail-3% of every car , Corporate-6%
Group-4 MA
Franchisee Model23-2-2016
31
32. 1
2
3
4
5
Sales and Services (contd)
BSI plan
Should maintain 90% CSI score
No Profit Sharing system, Incentives based on sales performance
Credit system
Group-4 MA
Franchisee Model23-2-2016
32
33. Sales Bar Chart
2014 (in units)
10,851
10,201
6,812
2899
Jaguar
BMW
Mercedes
Audi
Group-4 MA
Franchisee Model23-2-2016
33
36. 36
• Services
Staffing and Training
Technicians
Workshop Controller 2
10
Parts Manager 1
1Assistant Manager
Training is given by BMW India in Germany and Manesar
Expenditures for training- BMW India