This document outlines social media marketing services for setting up and optimizing accounts and profiles across multiple platforms including Twitter, YouTube, blogs, Facebook, and LinkedIn. The services include setting up accounts and pages, developing content strategies, integrating platforms, and providing training workshops on best practices for each network to help businesses leverage social media.

1. Sale Fish Marketing – Services Offering
A Comprehensive Approach To A Social Marketing Strategy
Twitter
- Set up Twitter accounts for the Company and Individual(s)
- Install and setup Twitter tool(s) to simplify Twitter usage
- Twitter 101 guide: review of Twitter terminology
- Review Twittequite or best practice
- Twitter ‘following’ strategies for business
- How to use RSS news feeds for gathering Re-Tweet information
(will set up Google news reader if needed)
- Send a Tweet and Re-Tweet
- Provide Twitter template for planning Tweets
- Create message and outline artwork for a custom Twitter theme
page for a more professional look
- Create custom Auto Re-Tweet engine
YouTube
- Set up YouTube channel
- Define Tag Strategy
- How to upload content
- Optimum file size and times for videos
- Best video format and how to convert DVD and .AVI to .FLV
- How to integrate YouTube in to your Social Media strategy
* Work with a number of Videographers that specialize in
YouTube Video Production packages
Social Media for Business
- Conduct survey audit of existing marketing assets
- Developing a Social Marketing strategy from Social Media
- LinkedIn
- Twitter
- Face Book
- Blogs
- Creating a on-line Social Media brand
- Pull Marketing versus traditional Push Marketing
- Leveraging existing Marketing and Webpage assets programs
- Understanding Social Media traps for business
Workshop
Twitter
Blog (WordPress)
- Create a WordPress account
- Review Blog template and blog structure
- Understand differences between Category and Tags
- Define Content Strategy
- Create a blog from existing company collateral
- Post a Blog
- Best Blog practices
- Create a customer auto-Blog (Wordpress.org)
FaceBook / Fan Page
- Set up a FaceBook account (if required)
- Set up a Fan Page for the company
- Review differences of a FaceBook account versus a Fan Page
- How to navigate FaceBook and Fan Pages
- Understand how to use FaceBook applications
- Integrate Twitter and Blog page
- Search for and follow target companies
- Create a custom Welcome Tab , with Artwork and FBML code
to hyper link visitors to company webpage
FaceBook
Blog
YouTube
LinkedIn Profile
- Understanding how LinkedIn works
- Improving LinkedIn rankings and search results
- Methodology for identifying ‘key skill words’
- Structuring an effective LinkedIn profile
- Creating effective LinkedIn ‘Headline’ and ‘Titles’ for each
participant
- Using LinkedIn applications to promote business and improve
search rankings
- Integrate Twitter and Blog page
- How to use Advanced Search window
- How to target and reach out to clients
- How to create and manage Groups
LinkedIn
Sale Fish Marketing - Thomas Jackson 972.740.7367 Tom@SaleFishMarketing.com