These seminars are designed to bridge the gap between digital marketing theory and its application. In less than 4 hours we’ll demonstrate, in easy to follow steps, how to make your website more interactive, measurable, and search engine friendly.

1. DIGITAL MARKETING‘HOW TO’ SEMINARS

2. Our half day seminars are designed to bridge the gap between digital marketing theory and its application… in less than 4 hours we’ll demonstrate, in easy to follow steps, how to make your website more interactive, measurable, and search engine friendly.

3. For upcoming Sydney seminar dates please visit: www.digital-marketing-course.com.au

4. The seminar program:

5. 1/. STREAM ONLINE VIDEO directly into your website and customise the viewing frame for size and colour.

6. 2/. USE ONLINE MONITORING & AUTO ALERT TOOLS to pick up any mention of your industry, organisation, brands or competitors across the web generally or within social media channels such as Twitter or YouTube.

7. 3/. SET UP A RSS READER (Really Simple Syndication) & how to customise your own RSS feed subscriptions for real-time, business level online information gathering, filtering & sorting.

8. 4/. DEVELOP YOUR OWN BRANDED WIDGET to pull real-time third party content directly into your website, or to syndicate out your own web content.

9. 5/. EMBED THIRD PARTY WIDGETS INTO YOUR OWN WEBSITE to increase visitor interactivity.

10. 6/. CUSTOMISE AN INTERACTIVE, MULTIMEDIA GOOGLE MAP and embed it into your website, or privately displayed through the Google Maps platform.

11. 7/. EMBED AN INTERACTIVE GOOGLE STREETVIEW frame into your website.

12. 8/. REGISTER YOUR BUSINESS ON GOOGLE MAPS and enhance your listing to appear in Google's local search results.

13. 9/. RUN A SEARCH ENGINE OPTIMISATION (SEO) AUDIT of your website and increase your search engine visibility for specific keywords.

14. 10/. INSTALL GOOGLE ANALYTICS onto your website, filter out internal traffic and set up auto email reporting

15. For upcoming seminar dates please visit: www.digital-marketing-course.com.au