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1. Kelly De Naples
Selected Business Article:
Eat organic for less
Professor Klinkowstein
http://www.bbc.com/capital/story/20140909-dig-into-organic-food-for-less

2. Kelly De Naples Professor Klinkowstein
• Organic is expensive

3. Kelly De Naples Professor Klinkowstein
• Spend now, save later

4. Kelly De Naples Professor Klinkowstein
• Ways to spend less $

5. Kelly De Naples Professor Klinkowstein
Setting for Ethnographic
Observation
People at the Student Center
salad bar

6. Kelly De Naples Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar

7. Kelly De Naples Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar

8. Kelly De Naples Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar

9. Kelly De Naples Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar

10. Kelly De Naples Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar

11. Kelly De Naples Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar

12. Kelly De Naples Professor Klinkowstein
Ethnographic Research
Observations
27 total subjects
19 females
8 males

13. Kelly De Naples Professor Klinkowstein
Ethnographic Research
Observations
7 of 19 females took food
2 of 8 males took food

14. Kelly De Naples Professor Klinkowstein
Ethnographic Research
Observations
1 male took only dressing and left
1 male coached by girlfriend

15. Kelly De Naples Professor Klinkowstein
Ethnographic Research
Observations
Hesitantly picked lettuce
Willingly picked crispy chicken,
cheddar cheese, ranch
Tattoos and muscular arms

16. Kelly De Naples Professor Klinkowstein
Ethnographic Research
Observations
Athletic girls took food
Probably came from practice
Wore sports attire

17. Kelly De Naples Professor Klinkowstein
Ethnographic Research
Findings
Twice as many females than
males. Needs to be more
appealing to male population