Saimas Article

This 3-sentence summary provides the high-level information from the document: The document discusses how creativity and innovation are essential for business process management to address today's challenges and create better organizations. It argues that leadership needs to understand and foster innovation by managing it as a process through which individuals and groups can think beyond the obvious to generate value. Several changes in society and business are also outlined that require new approaches like cross-functional collaboration, moving away from territorial thinking, and focusing on value creation through differentiation.