Contaminated Soil and Land Use, presentation by Sirkku Huisko, Pöyry's leadin...Pöyry
Presentation held at the annual event for the members of the Society for Soil Protection and Environmental Protection Technology (MUTKU in Finnish) on 14-16 March, 2018.
Presentation language: Finnish
Leigh Winterbottom led a successful multi-platform marketing campaign starring Jesse "Fewer" Watts to promote the sale of efficient lighting. The campaign exceeded sales goals by 25% across TV, print, web, and point-of-purchase. Leigh also created an informative microsite, print ads, social media campaign, and collaborated with organizations on PSAs. Recent performance reviews praised Leigh for hiring talented people, providing excellent ongoing support, being receptive to new ideas, and being a very respectful supervisor.
Leigh Winterbottom's portfolio highlights experience leading multi-media marketing campaigns that exceeded sales goals. Some of the campaigns included banner ads, print ads, TV spots, email campaigns, and public relations promotions. Winterbottom also provided corporate marketing support through developing new materials and direct mail campaigns.
Contaminated Soil and Land Use, presentation by Sirkku Huisko, Pöyry's leadin...Pöyry
Presentation held at the annual event for the members of the Society for Soil Protection and Environmental Protection Technology (MUTKU in Finnish) on 14-16 March, 2018.
Presentation language: Finnish
Leigh Winterbottom led a successful multi-platform marketing campaign starring Jesse "Fewer" Watts to promote the sale of efficient lighting. The campaign exceeded sales goals by 25% across TV, print, web, and point-of-purchase. Leigh also created an informative microsite, print ads, social media campaign, and collaborated with organizations on PSAs. Recent performance reviews praised Leigh for hiring talented people, providing excellent ongoing support, being receptive to new ideas, and being a very respectful supervisor.
Leigh Winterbottom's portfolio highlights experience leading multi-media marketing campaigns that exceeded sales goals. Some of the campaigns included banner ads, print ads, TV spots, email campaigns, and public relations promotions. Winterbottom also provided corporate marketing support through developing new materials and direct mail campaigns.
This document summarizes information presented by Jari Makkonen of Finpro about opportunities for tourism from China to Finland's Saimaa region. It notes that China is Finpro Asia's largest market, with over 60% of its volume, and that its main services include identifying the right markets and partners. It also provides statistics on China's booming outbound tourism, with the number of travelers abroad expected to reach 100 million by 2020. However, it acknowledges some challenges to attracting Chinese tourists to Saimaa, such as its unknown status in China and lack of amenities like Chinese food or guidance. An adapted "force field analysis" weighs factors for and against Chinese tourism to the region.
The document summarizes Efficiency Vermont's 2010 marketing results. Key points include:
- Website visits increased 23% to over 614,000 visits due to search engine optimization and advertising.
- Social media engagement grew substantially on Facebook and Twitter.
- Over 3.2 million people saw Efficiency Vermont placements in media through public relations efforts.
- Advertising value of placements was estimated at $73,000 while the PR budget was $120,000.
- Extensive outreach to businesses and publications occurred through articles, advice columns and media training.
The document discusses the Saimaa Waterways in the Savonlinna Region of Finland. The Savonlinna Region Federation of Municipalities is responsible for regional development in the area. The Saimaa lake area is centrally located in the region and access to waterways is important for tourism, wood processing, and bioenergy industries. There is interest in developing the business potential and multifunctional uses of the Saimaa waterways. The project team aims to benchmark waterways policies, study stakeholders of the Saimaa and Vuoksi waterways, make policy recommendations for Finland's inland waterways program, and hold a cross-border workshop on waterways development with Russian and EU partners.
Tourism innovation networks and regional policy case (kokkonen)Matkailufoorumi
This document summarizes the development of tourism innovation networks and regional policy in South Savo, Finland. It discusses how a "quadruple helix" of customers, entrepreneurs, research organizations and public authorities have collaborated through a cluster approach to develop the tourism and experience economy. This involved creating a Centre of Expertise for Tourism and Experience Management, networking tourism businesses, developing new tourism products, and expanding tourism research collaboration between universities and industry. Results included growth and investments in tourism SME networks and interest from companies in innovation and product development. The vision is for a strong tourism cluster providing internationally distributed experiences and innovation through experience labs collaborating with customers and companies.
Tourism Innovation and Tourism Cluster Programme, FinlandMatkailufoorumi
The document discusses the Finnish Centres of Expertise Programme (CoE) and the Tourism and Experience Management Cluster within that programme. The CoE combines universities, technology centers, and companies to improve innovation capacity. It offers networks, services, and funding opportunities to support regional innovation. The Tourism and Experience Management Cluster specifically works to strengthen expertise in experience management, service design, e-business, and futures forecasting across five centers of expertise. It provides tools, best practices, training and other services to tourism businesses to help them strengthen competencies and create sustainable, customer-focused business models. An example case study of an innovative tourism business developed through this network is also provided.
Digital Media Finland selvitti työ- ja elinkeinoministeriön toimeksiannosta media-alan elinkeinopoliittisia tarpeita ja kehittämisen kohteita. Esitys pidetty FiComin Cable Days -tapahtumassa 18.11.2014.
This document summarizes information presented by Jari Makkonen of Finpro about opportunities for tourism from China to Finland's Saimaa region. It notes that China is Finpro Asia's largest market, with over 60% of its volume, and that its main services include identifying the right markets and partners. It also provides statistics on China's booming outbound tourism, with the number of travelers abroad expected to reach 100 million by 2020. However, it acknowledges some challenges to attracting Chinese tourists to Saimaa, such as its unknown status in China and lack of amenities like Chinese food or guidance. An adapted "force field analysis" weighs factors for and against Chinese tourism to the region.
The document summarizes Efficiency Vermont's 2010 marketing results. Key points include:
- Website visits increased 23% to over 614,000 visits due to search engine optimization and advertising.
- Social media engagement grew substantially on Facebook and Twitter.
- Over 3.2 million people saw Efficiency Vermont placements in media through public relations efforts.
- Advertising value of placements was estimated at $73,000 while the PR budget was $120,000.
- Extensive outreach to businesses and publications occurred through articles, advice columns and media training.
The document discusses the Saimaa Waterways in the Savonlinna Region of Finland. The Savonlinna Region Federation of Municipalities is responsible for regional development in the area. The Saimaa lake area is centrally located in the region and access to waterways is important for tourism, wood processing, and bioenergy industries. There is interest in developing the business potential and multifunctional uses of the Saimaa waterways. The project team aims to benchmark waterways policies, study stakeholders of the Saimaa and Vuoksi waterways, make policy recommendations for Finland's inland waterways program, and hold a cross-border workshop on waterways development with Russian and EU partners.
Tourism innovation networks and regional policy case (kokkonen)Matkailufoorumi
This document summarizes the development of tourism innovation networks and regional policy in South Savo, Finland. It discusses how a "quadruple helix" of customers, entrepreneurs, research organizations and public authorities have collaborated through a cluster approach to develop the tourism and experience economy. This involved creating a Centre of Expertise for Tourism and Experience Management, networking tourism businesses, developing new tourism products, and expanding tourism research collaboration between universities and industry. Results included growth and investments in tourism SME networks and interest from companies in innovation and product development. The vision is for a strong tourism cluster providing internationally distributed experiences and innovation through experience labs collaborating with customers and companies.
Tourism Innovation and Tourism Cluster Programme, FinlandMatkailufoorumi
The document discusses the Finnish Centres of Expertise Programme (CoE) and the Tourism and Experience Management Cluster within that programme. The CoE combines universities, technology centers, and companies to improve innovation capacity. It offers networks, services, and funding opportunities to support regional innovation. The Tourism and Experience Management Cluster specifically works to strengthen expertise in experience management, service design, e-business, and futures forecasting across five centers of expertise. It provides tools, best practices, training and other services to tourism businesses to help them strengthen competencies and create sustainable, customer-focused business models. An example case study of an innovative tourism business developed through this network is also provided.
Digital Media Finland selvitti työ- ja elinkeinoministeriön toimeksiannosta media-alan elinkeinopoliittisia tarpeita ja kehittämisen kohteita. Esitys pidetty FiComin Cable Days -tapahtumassa 18.11.2014.
Suomen Digimenestyjät 2014 -tutkimus paljastaa kuinka Suomen menestyneimpien yritysten digitaalinen osaaminen on kehittynyt vuodesta 2013. Tutkimus keskittyy analysoimaan miten 39 suomalaisyritystä sijoittuvat digitaalisuuden eri alueilla sekä nostaa esiin mitkä toimialat ovat digitaalisuuden alueilla edistyksellisimpiä.
Finpro vauhdittaa suomalaisyritysten kansainvälistä kasvua laadukkailla palveluilla, jotka perustuvat vahvaan asiantuntemukseen kansainvälistymisestä, eri toimialoista ja kansainvälisistä markkinoista.
Kansainvälisillä markkinoilla syntyy jatkuvasti uusia bisnesmahdollisuuksia. Tunnistamalla eri toimialojen tarjoamat mahdollisuudet autamme kansainvälistymisen eri vaiheissa olevia suomalaisyrityksiä tarttumaan niihin ja löytämään tuotteilleen ja palveluilleen uusia markkinoita ja asiakkaita.
Läpimurto uusille markkinoille vaatii yhteistyötä oikeiden yhteistyökumppaneiden kanssa. Kattava kansainvälinen verkostomme, paikallinen osaaminen ja asiantuntemus kohdemarkkinoista auttavat suomalaisyrityksiä löytämään yhteistyökumppanit ja menestymään valituilla markkinoilla.
Finpro on kansallinen suomalaisyritysten kansainvälistymistä ja vientiä edistävä ja ulkomaisia investointeja Suomeen hankkiva organisaatio. Finpro on osa Team Finlandia.
Valorizing Cultural Heritage in Savonlinna - The Context of European CooperationMatkailufoorumi
This document discusses efforts to promote cultural heritage in Savonlinna, Finland through various initiatives and partnerships. It describes Savonlinna's rich cultural attractions including Olavinlinna Castle, several museums, and natural areas. Projects are underway to develop cultural tourism and apply for the European Capital of Culture designation in 2026. These involve grassroots initiatives, an EU-funded cultural routes project, and plans to enhance heritage sites and interpretation digitally. The goal is to increase tourism and economic benefits by better showcasing Savonlinna's unique cultural and natural heritage.
Local Cultural Flavors’ objective is to improve policies supporting places unable to fully exploit their cultural legacies due to less-advantaged locations. This is the status quo analysis of the region reflecting situation in 2020.
Saimaa UNESCO Global Geopark was recognized internationally on May 12, 2021. The geopark covers an area of 6,063 square kilometers across 10 municipalities. It contains geologically and culturally significant landscapes and sites. The geopark aims to conserve the unique geology, nature, and culture of the Saimaa area and promote sustainable tourism and education. Receiving the UNESCO Global Geopark designation will help increase visibility and recognition of the area's natural and cultural heritage both nationally and internationally.
Saimaan kulttuuriperintöohjelma (2021) tähtää yhteistyön vahvistamiseen Saimaan rikkaan kulttuuriperinnnön säilyttämiseksi ja vahvistamiseksi. Kulttuuriperintöohjelma synty Local Flavours Interreg Europe-hankkeen inspiroimana ja osana siinä kehitettävää toimintasuunnitelmaa.
Rural Growth Interreg Europe-hankkeen tuottama toimintasuunnitelma Etelä-Savon maaseutuyritysten kilpailukyvyn vahvistamistoimenpiteistä.
Rural Growth Regional Action Plan for South Savo PP3
Ole siellä missä matkailija on - Kaisa KosonenMatkailufoorumi
Savonlinnan Matkailufoorumissa 2018 Kaisa Kososen (Digital Development Manager, Business Finland, Visit Finland) esitys, jossa käsitellään mm. matkailijoita ja niiden ostopolkua.
This document discusses developing Lake Saimaa in Finland as an international tourism destination. It aims to identify the unique experiences of Saimaa for visitors and discover opportunities for cooperation. Potential partners are identified to work with, including tourism organizations and regional development companies. Key experiences of Saimaa are outlined such as activities on the lake, local culture and cuisine. Guidelines are provided for branding Saimaa as a place of encounters where co-creation is encouraged. Distribution platforms and a moments team are proposed to promote Saimaa experiences internationally.