This document summarizes information presented by Jari Makkonen of Finpro about opportunities for tourism from China to Finland's Saimaa region. It notes that China is Finpro Asia's largest market, with over 60% of its volume, and that its main services include identifying the right markets and partners. It also provides statistics on China's booming outbound tourism, with the number of travelers abroad expected to reach 100 million by 2020. However, it acknowledges some challenges to attracting Chinese tourists to Saimaa, such as its unknown status in China and lack of amenities like Chinese food or guidance. An adapted "force field analysis" weighs factors for and against Chinese tourism to the region.