Safetica marketing vision 2021

1. Hey Marketer!
Help us build global
data security B2B SaaS brand
Inside:
– Marketing challenges in 2021
– Open & future positions (team size x2)
– Recommend & get reward
Find out more -->

2. In a world where data is the most valuable asset, we provide the perfect
balance between data security and user experience, making data protection
available for everyone.
Our mission
We believe that everybody has the right to know that their sensitive data is
secure, regardless of location or technology.
Our vision
Who are we?

3. How do we work and think?
Our values
💡 We are sharp, agile and innovative.
👂 People matter to us.
👌 We deliver an excellent customer experience.
⚖ We believe in balance between freedom when and how
to do our jobs and personal responsibility for the result.
Marketing team is fully remote team: Prague, Brno, rest of Czech republic.
🤝

4. Help us fullfill our marketing vision:
Safetica to become
TOP 5 data security brands
• Safetica as global security B2B / SaaS company in 2021
• Safetica marketing on global level as of 2021
(See projects & challenges below)
• Laser focus on target countries, company sizes and personas

5. Who are we looking for?
Safetica is growing and hiring. Marketing team will double in 2021.
2 positions are open now, 3–4 more to come in 2021:
• Senior Campaign & PPC Marketer
• SaaS Growth Manager
• Senior Product Marketer
• Copywriter
• Content Designer & Creator
• Marketing Data Analyst
More at ➡ careers.safetica.com
Do you know someone who would be an ideal candidate?
Let us know and get 15 000 CZK as a thank you if we agree with you. :-)

6. Safetica marketing projects in 2021:
New website & visual identity
Website & visual identity to fit global security B2B & SaaS company in 2021
New website Safetica.com: conversion & online acquisition driven
• Include segmentation: Personas, Use cases, Direct customer/Indirect channel
• Optimised for keywords, SEO, organic search, mobile display
• Interconnected: CRM HubSpot, marketing automation, score rating
• Work in progress, estimated launch in 07/2021 for MVP English website
New visual identity
• Design for website & landing pages, PPTX presentations, Documents (PDF/Doc)
• Lead-gen assets: Banners and posts for social media Short videos & animations
• Work in progress, work to be finished by end of April 2021

7. Safetica marketing projects in 2021:
New brand global relaunch in Q4/21
• New Safetica brand global relaunch in autumn 2021
• New brand and content strategy, market repositioning
• Kick-start online content creation and Resource Hub
• Improve sales documents: product sheets, case studies, whitepapers
• Create and write content and help us distribute various formats
⚠ OPEN & FUTURE POSITIONS:
• Senior Product Marketer
• Copywriter
More at ➡ careers.safetica.com

8. Safetica marketing projects in 2021:
Introduce New SaaS Internal !reat
Protection product on global market
• Establish the best Cyber security SaaS on the market together
• Work & deliver across the entirety of the product lifecycle – including
Product management, Marketing & Sales
• How we can grow the product better?
⚠ OPEN & FUTURE POSITIONS:
• SaaS Growth Manager
• Senior Product Marketer More at ➡ careers.safetica.com

9. Safetica marketing projects in 2021:
Kick-start lead-gen & PPC campaigns
• Introducing proper B2B lead-gen marketing to a global security company.
• Budget available for paid traffic, growth hacking, content creation.
• Laser focus on target countries, company sizes and personas.
• Work in progress on new performance driven website incl. landing pages.
⚠ OPEN & FUTURE POSITIONS:
• Senior Campaign & PPC Marketer
• Content Designer & Creator
• Copywriter
• Marketing Data Analyst More at ➡ careers.safetica.com

10. Interested?
Let’s grow together in 2021!
– Help us build global security B2B brand
– Be part of growing team & great opportunity
– Join the team or recommend & get reward
➡ careers.safetica.com