Safarnama - a new app for online hotel booking This ppt contains the marketing plan proposed by me for new company. Made by Raghav Maheshwari

1. “Chalo Yaadein Banaye”

2. A new application for Hotel booking which
guarantees lowest rates. The main problem
solved is handling cashbacks and worrying
about coupons. In the new app there will be
no coupons or cashbacks involved and it
provides the lowest price possible. Now you
can Pay@Hotel and book in just a click.

4. • Tourism is the largest service industry in India, with a
contribution of 6.23% to the national GDP.
• Valued at over 50,000 crores.
• In 2011, more than 560 million holidayed in India and 5
million foreign tourist arrived in the same year.
• Tourist arrivals in India are expected to escalate by 22%
each year.
• Domestic travel increased by 16.5 % this year.
• Tourism industry will continue to expand and achieve
meteoric growth rates over the next decade.

5. • Company is expected to make profits by
2020.
• At least 10000 customers by 2017.
• Revenue generation – Commission from
hotels, number of downloads and
advertisements
• It can expand into flight booking and holiday
packages booking once it grows.

6. • Collaboration with all the major hotel chains.
• Simple booking options (a website also.)
• Pay@Hotel option
• Partnership will travel agents will help achieve
market share
• A complete tour guidance online – sightseeing
places, Do’s and Don'ts and local food.
• Dedicated customer service team

8. Company is in initial phase of online hotel
booking business. It tries to make
presence among those who have lesser
time for Hotel booking.

9. • MakeMyTrip and Goibibo are main
competitors.
• Company has collaborations with major Hotel
chains.
• People who have less time and don’t prefer to
handle cashbacks are the potential customers.

10. • People who value time and don’t prefer to
handle cashbacks.
• Students generally want to pay the least rather
than distributing cashbacks among
themselves.
• Professionals who don’t want to search many
websites and are not interested in coupons.
• Foreign tourists are also potential customers

12. • Guaranteed lowest price.
• No more searching 10 different websites
• No more trying to use your cashbacks
• Pay@Hotel option for those who don’t
prefer online payment.

13. Hotel Chains :
Increased net revenue
with more customers
Travel Agents :
More commission
percentage

14. Company is in initial
phase of Hotel booking
business. It is trying get
funds from various
sources. It will hire more
technical staff and sales
personnel as company
grows.

15. MakeMyTrip and
Goibibo are the main
competitors. There
are many other
companies in this
sector and a new
company will have to
compete hard with
these.

16. • Most of the foreign tourists spend
more in India than in any other
country across the globe
• Tourist arrivals in India are expected
to escalate by 22 percent each year
• Tourism industry will continue to
expand and achieve meteoric
growth rates over the next decade.
• By 2025, foreign tourist arrivals in
India is expected to reach 15.3
million, according to the World
Tourism Organization.

17. • Lowest prices
• No more searching 10 different websites
• No more handling cashbacks
• Pay@Hotel option
• Hassle free booking

18. • Increased traffic
volume
• Increased net
revenue
• Better opportunity
for expansion
• Best rated hotels on
the top

19. • Increased revenue
generation
• Better opportunity
for expansion
• A healthy working
environment
• Free hotel stays to
best employees.

21. • Available on Android and iOS.
• Online Hotel booking with Pay@Hotel
option
• Lowest price
• No cashbacks or fake discounts
• Customer review for hotels
• No paid version for now.

23. NAME – SAFARNAMA
LOGO –
SLOGAN – “Chalo Yaadein Banaye”
BRAND MEANING – “Safar” means
journey or travel which is well associated
with tourism.

26. Frequent use makes you in the elite
customer list which are offered free guides
and special customer service.
• Insurance up to 50 lakh
• Free 3 hotel nights every year
• Pick and Drop facility in metros.

31. Responsible for making new app and
handling online platform.
Responsible for making a cost effective
marketing plan and manage all the
communications.

32. Responsible for managing sales records and
promotions. They also need to be in contact
with collaborators.
Responsible for dealing with stakeholders
and managing all the employees.

33. App
Development
Marketing
Online
Booking
Customer
Service &
Feedback

35. • Trial version of app by September
• Application will be available on Android
and iOS by October
• Online publicity to start from August.
• Customer helpline and Feedback feature
after a month of launching.

37. • Monitor number of apps downloaded weekly
• Get stats – who download more, who spend
more, from where app is downloaded
• App rating and reviews will help technical team
to remove bugs regularly
• Understanding psychology of customers will help
us grow bigger.

38. • Growth of company depends on some factors –
Visa Rules, Fuel rates, Inflation rate, Pay
commission for govt. employees, Govt. Taxes
• In case of uncertainty we can shift to provide
cheap hotels and private villas or can move on to
flight booking with Holiday packages.

39. • SAFARNAMA is an online hotel booking app and
website which promises lowest price.
• Goibibo and MakeMyTrip are major competitors.
• No cashbacks and no fake discounts make this
app different from others.
• Company has collaborations with hotel chains
and local travel agents

40. Created by RAGHAV MAHESHWARI, NIT Jaipur,
during a marketing internship by Prof. SAMEER
MATHUR, IIM Lucknow.