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PLUG AND PLAY
           INTERNATIONAL


12/14/11
             Plug and Play Tech Center / Confidential and Proprietary
Silicon Valley Advantage

The high-tech hub of the world
– 400,000+ high-tech workers
– Largest cluster of technology companies
  worldwide
– Highest concentration of venture capital
  funding (~40 % of US)
– World-class academic / R&D resources
  through Stanford, UCB, UCSF, UCSC,
  UCD, Lawrence Livermore Labs, NASA
  Ames
– Seed and early stage incubators in San
  Francisco Bay Area



           Silicon Valley is not just a location; it is a network of interconnected individuals


                          Plug and Play Tech Center / Confidential and Proprietary   12/14/11
Plug and Play History




 Saeed Amidi
 CEO & Founder




                 Plug and Play Tech Center / Confidential and Proprietary   12/14/11
Plug and Play Quick Facts

   Accelerated over 600 startups since 2006
   Community of over 300 startups across 3 campuses
   Outreach to over 3,000 startups in Silicon Valley
   Startups have raised over $750M in venture funding since 2006
   Relationships with 100 corporate partners
   Relationships with over 150 VC partners




                Plug and Play Tech Center / Confidential and Proprietary   12/14/11
Plug and Play Community in 2010
     Over $600 million                                   Over $150 million venture funding
    15 exits through M&A                                     raised by over 30 companies




    Plus 9 others…
           Plug and Play Tech Center / Confidential and Proprietary   12/14/11
Plug and Play Ecosystem


Education                                      Business                    Focus: Early Stage Technology
                                               Services                             Companies

                                                                           Product/Service already on the
                                                                            market
                                                                           Generating Revenues
                                                                           Received seed capital through
                                                                            angel, venture or international
                                                                            investors
                                                                           Looking to raise series A, B with
                                                                            Silicon Valley brand
                                                                           Targeting global market



Financial                                   Plug & Play
Resources                                    Network



            Plug and Play Tech Center / Confidential and Proprietary   12/14/11
Funding Relationships

   Over 150 VC partners such as DFJ, Sequoia, Canaan Partners
   Co-investments through Plug & Play Ventures




                  Plug and Play Tech Center / Confidential and Proprietary   12/14/11
Startup Investments

   Over 80 portfolio companies since 1996
   Pre-seed to seed stage investments




                  Plug and Play Tech Center / Confidential and Proprietary   12/14/11
Corporate Relationships




        Plug and Play Tech Center / Confidential and Proprietary
University Relationships




                                                                   Strategic Objective:
                                                                   Fund 10 University
                                                                    Startups per Year
        Plug and Play Tech Center / Confidential and Proprietary
International Partnerships
   Startup Acceleration Programs at Plug & Play in Silicon Valley
   Strategic Partnerships and Platforms in select international locations
                                                         Three Month Acceleration



                                   Bridge to
                                 Silicon Valley




                                                                  12/14/11
Plug & Play International Platforms

       Partner with government, corporate, university and other strategic allies
       Fund, launch, incubate and accelerate local innovative startups
       Spin-off US and other portfolio companies into Singapore
    Examples:
    Company




                                                                                         Platform
                                                                                         Partner




                         Plug and Play Tech Center / Confidential and Proprietary   12/14/11
MySQL
www.mysql.com


Company Overview
                                                                “Having a strong but small presence in Silicon Valley was a
• Founded in Sweden, 1995                                       must for MySQL. Otherwise we could not have served key
• Opened Silicon Valley office in 2001, leading to              customers like Yahoo, Google and Facebook well. Many of
  3 venture funding rounds                                      our key partners were Silicon Valley based, too, and so were
• Acquired by Sun Microsystems for $1 billion                   some key competitors. There was no way we could reach
                                                                success without going to Silicon Valley.

                                                                The challenge of this constellation is that you must be able to
                                                                manage an organization that is spread over multiple
                                                                locations. But that's a demand that all successful startups
 Funding                                                        meet anyhow, so you might as well take the challenge
                                                                upfront. Once you master it, you will be in better shape than
        Series        Amount                    By              those Silicon Valley based startups who never ventured
    Seed Funding        $1M    Angel                            outside their valley.”
   Series A 11/2001    $1.8M   Angel
                               Benchmark Capital                -Marten Mickos, Former CEO of MySQL
   Series B 06/2003   $19.5M
                               Index Ventures

                               Institutional Venture Partners
                               Intel Capital
  Series C 02/2006    $18.5M   Presidio STX
                               Red Hat
                               SAP Ventures
     Exit 01/2008     $1Billion Sun Microsystems
Business Objects
 www.SAP.com
                                                  “Having a US presence for technology companies founded out of
                                                  Europe is an essential component of their development. The US
                                                  continues to be driving a significant part of the innovation in
Company Overview                                  technology, and any company with a global ambition needs to have an
                                                  important part of their business there if they want to succeed. And in
• Founded in France, 1990                         the US, the Silicon Valley remains in my own view by far the best
• Enterprise software company, specializing in    location. It is where most of the ecosystem is in several of the key
  Business Intelligence                           segments of the technology business. Large established technology
                                                  businesses like Oracle, Cisco, HP, Intel are there. New internet
• Acquired by SAP for $6.8 billion in 2007
                                                  businesses like Google, Yahoo, Facebook, Twitter are there. The
                                                  majority of business angels, and venture capitalists are located there.
                                                  Some of the most prestigious universities like Stanford or Berkeley are
                                                  there, providing a great pool of talent. All in all, a large part of the
                                                  players and influencers of the innovation industry are there. And when
                                                  people have come here, they tend to stay.
US Expansion Benefits
                                                  So for a company to reach its ambition, to be visible, to establish
• Went public on NASDAQ in September 1994
                                                  partnerships, and to recruit from a great talent pool, it should seriously
  (first French company listed in US)             consider establishing a strong presence in the Valley. At Business
• Moved headquarters from Paris to San Jose in    Objects, we moved our headquarters in 1997 from Paris to San Jose,
  1997                                            and it was a pivotal moment in the development of the company. At
                                                  Balderton Capital, the London-based venture firm I belong, we
• Selected by Time Magazine as Europe’s Digital   specialize in helping companies expand from their European roots into
  Top 25 and BusinessWeek’s Stars of Europe       the global market, and that most often goes through a presence in the
                                                  Valley. Leaders in their field like Talend (open source data integration)
                                                  from Paris, nlyte (Data Center Infrastructure Management) from
                                                  London, or Abiquo (cloud computing) from Barcelona have all made
                                                  the jump.”

                                                  -Bernard Liautaud, Co-founder and former CEO, Business Objects
ZONG
www.zong.com
                                                 "When I decided to move the Silicon Valley to build Zong, I
                                                 was based in Switzerland. Moving to the Valley proved to
Company Overview                                 be one of the best business, and personal decisions I've
                                                 ever made. What pushed me to move my company, and
• Founded in 2008 by David Marcus
                                                 family here, is the unmatched ecosystem surrounding tech
• Mobile payments system for online gaming and   companies, and the concentration of talents.
  social networking web sites
• Processed mobile payments for 10 million       We chose to establish our US headquarter at Plug and
  unique users                                   Play in Redwood City, and that too proved to be a wise
• Leverages telecommunications network from      choice. The PnP "family" of entrepreneurs, and startups
                                                 was immensely helpful to accelerate our market
  parent company Echovox
                                                 penetration and understanding. Through PnP's network, I
                                                 was able to cut by a good 9 months the time required to
                                                 feel like a Silicon Valley native. The whole staff, including
Funding                                          both Saeed, and Amir Amidi were very gracious with us,
                                                 and helped us personally on too many occasions to
• $15 Million Series A on April 2010
                                                 enumerate. Bottom line, if you're a tech entrepreneur,
• Matrix Partners, Advent Ventures and Newbury   and you're not in the Silicon Valley, move quickly if
  Ventures                                       you can, and explore joining PnP when you get here. It
                                                 just works!“
• Introductions made by Saeed Amidi, CEO of      -David Marcus, Founder and CEO
  Plug and Play Tech Center
THANK YOU

          Jupe Tan                                Fernando Gouveia                                     Jena Wuu
    VP of International Operations                International Relations Manager                 International Relations Manager
  Jupe@plugandplaytechcenter.com               Fernando@plugandplaytechcenter.com               jena@plugandplaytechcenter.com




12/14/11
                                     Plug and Play Tech Center / Confidential and Proprietary

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Saeed Amidi keynote at TEC International Startup Conference (Dec 6,2011)

  • 1. PLUG AND PLAY INTERNATIONAL 12/14/11 Plug and Play Tech Center / Confidential and Proprietary
  • 2. Silicon Valley Advantage The high-tech hub of the world – 400,000+ high-tech workers – Largest cluster of technology companies worldwide – Highest concentration of venture capital funding (~40 % of US) – World-class academic / R&D resources through Stanford, UCB, UCSF, UCSC, UCD, Lawrence Livermore Labs, NASA Ames – Seed and early stage incubators in San Francisco Bay Area Silicon Valley is not just a location; it is a network of interconnected individuals Plug and Play Tech Center / Confidential and Proprietary 12/14/11
  • 3. Plug and Play History Saeed Amidi CEO & Founder Plug and Play Tech Center / Confidential and Proprietary 12/14/11
  • 4. Plug and Play Quick Facts  Accelerated over 600 startups since 2006  Community of over 300 startups across 3 campuses  Outreach to over 3,000 startups in Silicon Valley  Startups have raised over $750M in venture funding since 2006  Relationships with 100 corporate partners  Relationships with over 150 VC partners Plug and Play Tech Center / Confidential and Proprietary 12/14/11
  • 5. Plug and Play Community in 2010 Over $600 million Over $150 million venture funding 15 exits through M&A raised by over 30 companies Plus 9 others… Plug and Play Tech Center / Confidential and Proprietary 12/14/11
  • 6. Plug and Play Ecosystem Education Business Focus: Early Stage Technology Services Companies  Product/Service already on the market  Generating Revenues  Received seed capital through angel, venture or international investors  Looking to raise series A, B with Silicon Valley brand  Targeting global market Financial Plug & Play Resources Network Plug and Play Tech Center / Confidential and Proprietary 12/14/11
  • 7. Funding Relationships  Over 150 VC partners such as DFJ, Sequoia, Canaan Partners  Co-investments through Plug & Play Ventures Plug and Play Tech Center / Confidential and Proprietary 12/14/11
  • 8. Startup Investments  Over 80 portfolio companies since 1996  Pre-seed to seed stage investments Plug and Play Tech Center / Confidential and Proprietary 12/14/11
  • 9. Corporate Relationships Plug and Play Tech Center / Confidential and Proprietary
  • 10. University Relationships Strategic Objective: Fund 10 University Startups per Year Plug and Play Tech Center / Confidential and Proprietary
  • 11. International Partnerships  Startup Acceleration Programs at Plug & Play in Silicon Valley  Strategic Partnerships and Platforms in select international locations Three Month Acceleration Bridge to Silicon Valley 12/14/11
  • 12. Plug & Play International Platforms  Partner with government, corporate, university and other strategic allies  Fund, launch, incubate and accelerate local innovative startups  Spin-off US and other portfolio companies into Singapore Examples: Company Platform Partner Plug and Play Tech Center / Confidential and Proprietary 12/14/11
  • 13. MySQL www.mysql.com Company Overview “Having a strong but small presence in Silicon Valley was a • Founded in Sweden, 1995 must for MySQL. Otherwise we could not have served key • Opened Silicon Valley office in 2001, leading to customers like Yahoo, Google and Facebook well. Many of 3 venture funding rounds our key partners were Silicon Valley based, too, and so were • Acquired by Sun Microsystems for $1 billion some key competitors. There was no way we could reach success without going to Silicon Valley. The challenge of this constellation is that you must be able to manage an organization that is spread over multiple locations. But that's a demand that all successful startups Funding meet anyhow, so you might as well take the challenge upfront. Once you master it, you will be in better shape than Series Amount By those Silicon Valley based startups who never ventured Seed Funding $1M Angel outside their valley.” Series A 11/2001 $1.8M Angel Benchmark Capital -Marten Mickos, Former CEO of MySQL Series B 06/2003 $19.5M Index Ventures Institutional Venture Partners Intel Capital Series C 02/2006 $18.5M Presidio STX Red Hat SAP Ventures Exit 01/2008 $1Billion Sun Microsystems
  • 14. Business Objects www.SAP.com “Having a US presence for technology companies founded out of Europe is an essential component of their development. The US continues to be driving a significant part of the innovation in Company Overview technology, and any company with a global ambition needs to have an important part of their business there if they want to succeed. And in • Founded in France, 1990 the US, the Silicon Valley remains in my own view by far the best • Enterprise software company, specializing in location. It is where most of the ecosystem is in several of the key Business Intelligence segments of the technology business. Large established technology businesses like Oracle, Cisco, HP, Intel are there. New internet • Acquired by SAP for $6.8 billion in 2007 businesses like Google, Yahoo, Facebook, Twitter are there. The majority of business angels, and venture capitalists are located there. Some of the most prestigious universities like Stanford or Berkeley are there, providing a great pool of talent. All in all, a large part of the players and influencers of the innovation industry are there. And when people have come here, they tend to stay. US Expansion Benefits So for a company to reach its ambition, to be visible, to establish • Went public on NASDAQ in September 1994 partnerships, and to recruit from a great talent pool, it should seriously (first French company listed in US) consider establishing a strong presence in the Valley. At Business • Moved headquarters from Paris to San Jose in Objects, we moved our headquarters in 1997 from Paris to San Jose, 1997 and it was a pivotal moment in the development of the company. At Balderton Capital, the London-based venture firm I belong, we • Selected by Time Magazine as Europe’s Digital specialize in helping companies expand from their European roots into Top 25 and BusinessWeek’s Stars of Europe the global market, and that most often goes through a presence in the Valley. Leaders in their field like Talend (open source data integration) from Paris, nlyte (Data Center Infrastructure Management) from London, or Abiquo (cloud computing) from Barcelona have all made the jump.” -Bernard Liautaud, Co-founder and former CEO, Business Objects
  • 15. ZONG www.zong.com "When I decided to move the Silicon Valley to build Zong, I was based in Switzerland. Moving to the Valley proved to Company Overview be one of the best business, and personal decisions I've ever made. What pushed me to move my company, and • Founded in 2008 by David Marcus family here, is the unmatched ecosystem surrounding tech • Mobile payments system for online gaming and companies, and the concentration of talents. social networking web sites • Processed mobile payments for 10 million We chose to establish our US headquarter at Plug and unique users Play in Redwood City, and that too proved to be a wise • Leverages telecommunications network from choice. The PnP "family" of entrepreneurs, and startups was immensely helpful to accelerate our market parent company Echovox penetration and understanding. Through PnP's network, I was able to cut by a good 9 months the time required to feel like a Silicon Valley native. The whole staff, including Funding both Saeed, and Amir Amidi were very gracious with us, and helped us personally on too many occasions to • $15 Million Series A on April 2010 enumerate. Bottom line, if you're a tech entrepreneur, • Matrix Partners, Advent Ventures and Newbury and you're not in the Silicon Valley, move quickly if Ventures you can, and explore joining PnP when you get here. It just works!“ • Introductions made by Saeed Amidi, CEO of -David Marcus, Founder and CEO Plug and Play Tech Center
  • 16. THANK YOU Jupe Tan Fernando Gouveia Jena Wuu VP of International Operations International Relations Manager International Relations Manager Jupe@plugandplaytechcenter.com Fernando@plugandplaytechcenter.com jena@plugandplaytechcenter.com 12/14/11 Plug and Play Tech Center / Confidential and Proprietary