Concept brief for "Saddlepod" notebook bag with bicycle frame attachments. For more information see this blog post: http://www.volkside.com/2011/07/your-idea-is-worth-nothing-until-you-work-it/

1. Volkside
Interaction & information design,
Interaction and information design
User experience and usability
User experience and usability
Saddlepod™ concept
May 2011
1

2. Saddlepod?
Do you commute by bicycle?
Have a thing or two to carry?
Hate the weight of a backpack?
You need a Saddlepod!
2

3. Saddlepod™
First sketch 3

4. Deceivingly simple
Messenger bag, folio or sleeve
with bicycle frame attachments
4

5. Features
Available in different sizes
In-frame and side-frame versions
Secure quick-release mounts
Well thought out for daily use
Cool enough to take to meetings
Drizzle-proof
5

6. Sizes for different needs 6

7. Qualities
Clever
Tactile
Handy
Usable
Refined
Desirable
7

8. Inspiration
8

9. Frame Bag by Retrovelo 9

10. Billykirk Bike Frame Bag 10

11. Hambone Designs Velopocket 11

12. How to Build a Bicycle Frame Bag 12

13. Novel? Hardly.
13

14. US Patent 1,362,162 for “Bicycle Book-Carrier”
by Isaac C. Bradley – granted in 1920! 14

15. Next steps
Market research
Name and pricing
Design and materials
Manufacturing
Attachment type (velcro, latch, buckle, hook…)
Prototype testing in real-world conditions
15

16. Success is when it’s…
Profitable
Featured in Fast Company’s Co.Design
The must-have hipster fashion accessory :)
16

17. Do you reckon it would fly?
17

18. Thank you
www.volkside.com
team@volkside.com
twitter.com/jopas 18

19. Image credits
3. Single Speed project by Nomad Tales http://www.flickr.com/photos/pnglife/3961128877/
4. Moleskine: Ruled Notebook - Pocket
http://www.moleskine.com/catalogue/classic/notebooks/ruled__notebook__pocket.php
Officeworks: Windsor & Newton 11 x 14 Visual Diary Black Paper JA0263930
http://www.officeworks.com.au/retail/products/Office-Supplies/General-Stationery/Notebooks-and-Pads-and-
Student-Organisers/Visual-Diaries-and-Sketch-Books/JA0263930
WallPaper Stock: iPad http://wallpaperstock.net/ipad-front,-back-and-side-wallpapers_w17003.html
Tech2: Apple Macbook Air review http://tech2.in.com/reviews/laptops/apple-macbook-air/31741/0
9. Collecticle: Frame Bag by Retrovelo http://weblog.collecticle.com/page/3 See also
http://www.retrovelo.de/framebag.html
10. Dwell: Billykirk Bike Frame Bag http://www.dwell.com/articles/billykirk-bike-frame-bag.html
11. Hambone Designs Top Tube VeloPocket on Etsy http://www.etsy.com/shop/hambonedesigns
12. Bike Path Warrior: How to Build a Bicycle Frame Bag
http://bikepathwarrior.blogspot.com/2010/02/how-to-build-bicycle-frame-bag.html
14. Free Patents Online: Bicycle book-carrier, United States Patent 1362162
http://www.freepatentsonline.com/1362162.html
All product names, trademarks, logos and icons are the property of their respective owners
19

20. © 2011 Volkside. All rights reserved.
20