The media plan was created by a team to promote a new Mars colonization project for JPL. The team collaborated over Discord, Basecamp and meetings to develop a plan capturing the client's vision. Key elements included an animated logo designed by Gabe and Mason, a promo video storyboarded by Melanie and Laura, and a website wireframe by Jordan. The team conducted research on NASA technologies to inform the design of these elements and effectively communicate the client's goals of exploring new technologies for Mars.