The document discusses SaaS pricing strategies. It begins with an introduction of OrangeScape, a SaaS development platform, and then discusses setting the stage by explaining cloud computing models. The bulk of the document focuses on pricing, including looking at competition, understanding costs, the differences between on-premise and SaaS pricing, and ways to improve margins. It suggests adopting agile development and new tools to reduce costs and focusing on infrastructure and scaling to gain price advantages. The document concludes with a Q&A section.

1. SaaS Pricing

3. About OrangeScape is SaaS development platform ( PaaS ) for ‘ SaaS Startups ’

5. Customers (Mostly for our enterprise version)

6. Setting the Stage

7. IaaS, PaaS & SaaS Source: AMR, Gartner, IDC, William Blair & Co Cloud Infra : Infrastructure on demand - makes pay-by-use feasible. Vendor: Amazon EC2, GoGrid Cloud OS : Defines an auto scaling architecture over IaaS. Vendors: Google GAE, MS Azure Cloud Apps : Application delivered to the end users on a pay-by-use model. Vendor: Salesforce.com $9b by 2012 @ 160% $4b by 2012 @ 60% $21b by 2012 @ 20% Cloud Middleware : Simplifies SaaS development, accelerates time to market & ALM Vendors: OrangeScape, force.com, many others

8. Cloud Taxonomy Source: Forrester Blog

9. Understand what you are Building Base Image Credit: appirio.com. Image modified for this illustration

10. Multi-Tenant Architecture Source: Gartner

11. Pricing

13. On-premise vs SaaS

16. Q & A Reach me at: [email_address]