The document provides an overview of the printing industry and the Safire Industries company. It discusses the evolution of printing from early woodblock printing to modern digital printing. It outlines four phases: 1) woodblock printing from China dating to 220AD, 2) movable type printing developed by Bi Sheng in China, 3) offset printing which transfers the image to a rubber blanket then to the surface, and 4) digital printing which now accounts for 9% of pages printed. It then provides details on the history and operations of Safire Industries, a leading commercial printing company located in Sivakasi, India.

1. INDUSTRY PROFILE

2. II. INDUSTRY PROFILE
EVOLUTION OF THE INDUSTRY
The development of printing was preceded by the use of cylinder seals in
Mesopotamia developed in 3500 BC, and other related stamp seals. The earliest form of
printing was woodblock printing, with existing examples from China dating to before 220
AD and Egypt to the 4th century. Later developments in printing include the movable type,
first developed by Bi Sheng in China, and the printing press, a more efficient printing
process developed by Johannes Gutenberg in the 15th century.
Lithography was initially created to be a low cost method of reproducing artwork.
This printing process was limited to use on flat, porous surfaces because the printing
plates were produced from limestone. In fact, the word 'Lithograph' historically means "an
image from stone." Tin cans were popular packaging materials in the 19th century, but
transfer technologies were required before the lithographic process could be used to print
on the tin.
The first rotary offset lithographic printing press was created in England and
patented in 1875 by Robert Barclay.[1 This development combined mid-19th century
transfer printing technologies and Richard March Hoe’s 1843 rotary printing press—a
press that used a metal cylinder instead of a flat stone. The offset cylinder was covered
with specially treated cardboard that transferred the printed image from the stone to the
surface of the metal. Later, the cardboard covering of the offset cylinder was changed to
rubber, which is still the most commonly used material.
As the 19th century closed and photography captured favor, many lithographic firms
went out of business.Photoengraving, a process that used halftone technology instead of
illustration, became the leading aesthetic of the era. Many printers, including Ira
Washington Rubel of New Jersey, were using the low-cost lithograph process to produce
copies of photographs and books. Rubel discovered in 1901—by forgetting to load a
sheet—that when printing from the rubber roller, instead of the metal, the printed page was
clearer and sharper.After further refinement, the Potter Press printing Company in New
York produced a press in 1903. By 1907 the Rubel offset press was in use in San
Francisco. The Harris Automatic Press Company also created a similar press around the

3. same time. Charles and Albert Harris modeled their press ―on a rotary letter press
machine,‖ (―Short History of Offset Printing‖).
PHASE : 1
WOODBLOCK PRINTING:
Woodblock printing is a technique for printing text, images or patterns that was used
widely throughout East Asia. It originated in China in antiquity as a method of printing on
textiles and later on paper. As a method of printing on cloth, the earliest surviving
examples from China date to before 220 AD, and from Roman Egypt to the 4th century.
PHASE : 2
MOVABLE TYPE PRINTING
Movable type is the system of printing and typography using movable pieces of
metal type, made by casting from matrices struck by letterpunches. Movable type allowed
for much more flexible processes than hand copying or block printing.
PHASE : 3
OFFSET PRINTING
Offset printing is a widely used printing technique where the inked image is
transferred (or "offset") from a plate to a rubber blanket, then to the printing surface. When
used in combination with the lithographic process, which is based on the repulsion of oil
and water, the offset technique employs a flat (planographic) image carrier on which the
image to be printed obtains ink from ink rollers, while the non-printing area attracts a film
of water, keeping the non-printing areas ink-free.
PHASE : 4
DIGITAL PRINTING
Digital printing accounts for approximately 9% of the 45 trillion pages printed
annually (2005 figure) around the world.

4. BRIEF HISTORY OF OFFSET PRINTING
The first lithographic offset printing press was created in England around 1875 and
was designed for printing on metal. The offset cylinder was covered with specially treated
cardboard that transferred the printed image from the litho stone to the surface of the
metal. About five years later, the cardboard covering of the offset cylinder was changed to
rubber, which is still the most commonly used material. The country’s Offset printing is a
commonly used printing technique where the inked image is transferred (or "offset") from a
plate to a rubber blanket, then to the printing surface. When used in combination with
the lithographic process, which is based on the repulsion of oil and water, the offset
technique employs a flat (planographic) image carrier on which the image to be printed
obtains ink from ink rollers, while the non-printing area attracts a water-based film (called
"fountain solution"), keeping the non-printing areas ink-free.
Development of the offset press came in two versions: in 1875 by Robert Barclay
of England for printing on tin, and in 1903 by Ira Washington Rubel of theUnited States for
printing on paper.
Offset printing is a widely used printing technique where the inked image is
transferred (or ―offset‖) from a plate first to a rubber blanket, then to the printing surface.
When used in combination with the lithographic process, which is based on the repulsion
of oil and water, the offset technique employs a flat (planographic) image carrier on which
the image to be printed obtains ink from ink rollers, while the non-printing area attracts a
film of water, keeping the nonprinting areas ink-free.

5. COMPANY PROFILE

6. OVERVIEW OF THE FIRM
The Safire Industries was started by the visionary Late N.Ayyanathan. However,
Since 1975, following the footprints of their illustrious father, his Sons, A. Vijayasekaran,
A.Gnanasekaran, A. Dhanasekaran, are managing the over all operations of the Safire
Industries.
HISTORY OF THE COMPANY
Now a days in sivakasi printing industry is get in to flourish. Within the whole printing
industry the Safire printing company is most one of the famous printing company in
sivakasi. The Safire company has been to manufacture the film wall poster to the whole
film industry in all over tamilnadu.
PROFILE
The Safire Industries is One of India’s Leading State of the art commercial colour
printing firms, located in Sivakasi, the Printing Capital of India. Having carved a nice for
itself as a high quality and reliable printing house, The Safire Industries has emerged as
the ultimate printing destination for those who value, optimum impactm compelling graphic
design, absolutely competitive pricing, and deadline requirements.
With a highly satisfied and loyal client base of more than 3000 reputed companies,
spread across India and abroad, The Safire Industries has revolutionized the world of
commercial printing by combining certain forms of conventional skills with the latestcost
and time spent on films. Coupled with an exceptional workforce, numbering more than
500, the extensive range of machinery has enabled The Safire Industries to attract large
volume printing clients, ever since its inception. The proof of The Safire Industries total
commitment to its valued clients and the professionalism is reflected in its ever expanding
all India network.

7. ABOUT THE FIRM
The Safire Industries is a uniquely successful venture that has been in the printing
arena for more than 38 years. Established in 1975 under the watchful eyes of Late
N.Ayyanathan,his sons - A.Vijayasekaran, A.Gnanasekaran, A.Dhanasekaran, are
managing the over all operations of The Safire Industries.
At The Safire Industries, they strongly believe that our valued customers deserve
nothing but the best. they nurture an environment where new technologies and methods
are continuously introduced in the existing system to improve efficiency, quality and
customer service.
They are proud to announce that hey have been in the business of printing since
then and over the years they have grown because of our focus on some of the Leading
companies in India.
The Safire Industries, is committed to producing the best offset printing, with a wide
range of finishing services. Fully automated, with state-of-the-art equipment at each step,
at The Safire Industries every job becomes a work of art. Efficiently. Skillfully. Cost-
effectively.
At The Safire Industries, we have raised the technique of picture perfect printing to
a fine art, For over two decades, the company has been delivering high quality printing at
extremely competitive rates to a wide range of corporate houses.
If we are today among the leading printing presses in Sivakasi, it's thanks to our
infrastructure (especially in terms of machine sizes) and a competent and dedicated
workforce.

8. CORPORATE SETUP OF THE FIRM
The Safire Industries has an impeccable track record for keeping a track of cutting-
edge technology.Drum Scanners offer the best-quality scans, with high resolution, wide
image density, and large file format.
Plate Rite 8000 - Computer to plate system not only enables us to provide higher
quality product to our clients, but also allows us to expedite our production times by
eliminating films and manual proofing. As a complete print solution provider, Safire has a
very impressive and elaborate pre-press setup. Customers are no longer handicapped by
the infrastructure available at the pre-press stage.
Computer to Conventional Plate (CTCP) technology has halved the time required for
Printing.The Safire Industries boasts of a experienced staff consisting of innovative
designers, who use the most advanced Mac & PC versions for elegant graphic designs.
We offers a broad range of sophisticated and customised gifting solutions - diaries,
planners, folders, greeting cards, leather accessories - you name it.These are crafted by
an army of brilliant designers. Safire is perfect for all those companies who want their
corporate gifting to reflect their unique personality.
THE COMPANY AT A GLANCE
Company address : The Safire Offset Printing Industry,
Sivakasi-626123, Virudhunagar D.t
Year of commencement : 1975
Company owned by : Late N.Ayyanathan & Sons
General manager : Mr.A.Siva Shankaran
Situation : Three kilometers south-east to Sivakasi town

9. ORGANIZATION CHART

10. ORGANIZATION CHART

11. VARIOUS PRINTING SERVICES PROVIDED
Printing Services
Poster Printing
Brochure Printing
Catalogue Printing
Book Printing
Coffee Table Book Printing
Hard Cover Book Printing
Soft Cover Book Printing
Leaflet Printing
Danglers Printing
Calendar Printing
Yearly Planner Printing
Stationery Printing
4 Colors Printing
Flyer Printing
Magazines Printing
Full Color Printing

12. CLIENTS OF THE FIRM FROM VARIOUS PARTS OF THE COUNTRY
Star India (P) Ltd
Vijay TV, Chennai
Asianet Satellite Communication, Trivandrum
ITC Limited (Matches), Chennai
Express Publication (P) Ltd., Madurai
IAP, Nilakkottai
Uti Financial Center, Chennai
Siso Books, Trivandrum
Stangl Pickles, Sivagangai
SMT, Dubai
Black Thundar Theme Park, Mettupalayam
Paramount Films of India Ltd, Mumbai
Shringar Films, Mumbai
Reliance Infocom, Chennai
Coloumbia Tristar Films of India
Warner Brothers, Mumbai
PVR Pictures, New Delhi
Supergood Films Pvt. Ltd., Chennai
Oscar Films Pvt. Ltd., Chennai
Shenoy Cinemax, Eurnakulam
Indian Hospel League, Srilanka

13. RAI, Mumbai
Shivaji Production, Chennai
Suresh Movies (P) Ltd., Hyderabad
Aswini Production, Bangalore
Swargo Chitra Release, Calicut
Sagaria Release, Cochin
T.Solution, Maledives
PRODUCTION RESOURCES
1. Raw material
a. Ink
b. Paper
c. Pigment
d. Plate
2. Electric power
3. Labor
4. Packing material
PROCUREMENT OF RAW MATERIALS
Presently Ink, Paper, pigment is used as raw material which is bought from local
and other states. Depending upon the seasonal demand situations, the management will
take orders for the raw Printing and likewise the production takes. The major contribution
of printing where from Andra Pradesh, TamilNadu, and Karnataka etc

14. DEPARTMENT PROFILE

15. IV.DEPARTMENT PROFILE
 Human resource department
 Marketing department
 Production department
 Finance department
 Systems department

16. HUMAN RESOURCE DEPARTMENT
HUMAN RESOURCE DEPARTMENT
HR MANAGER =>selvamurugan M.com
ASSISTANT =>Ms.Kartheeswari BBA
CLERK =>Mr.R.RAJA
- OBJECTIVES OF H.R DEPARTMENT
 Manpower Planning
 Recuritment
 Training and Development
 Wages and salary administration’
 Leave administration
 Grievance Redresser
 Personal counselling
 Compensations and Benefits
 Welfare
 Performance evaluation

17. SOURCES OF RECURITMENT
Recruitment is the process of filling the vacancies. It is the first steps in selection
process. In Printing industry direct recruitment method is used frequently for recruitment
.The firm places job advertisement in Malayalam and English newspapers. And in TV,
media and tries to attract as much as calibre people from the outside.
The company also have internal recruitment for filling the post by efficient and
skilled workers from the rank , promotion and Corporation have preferred local candidates
who belongs to surroundings.
METHODS OF SELECTION
The basic requirement for a employees is 10th pass and other office staffs require
graduation, for the pre-press activities the basic qualification is a diploma in designing
field. The General Manager will conduct the interview, and from
that he will appoint the employee. While selection they will try to avoid very sick person
and persons who are above 55 years old
-Training & Development for employees
There will be regular training & development programmes for all levels of employees,
i.e. Senior Management to lowest level workers regularly.
-Training need analysis
How the training need is analysed for present employee, based on their performance
or while technology advances. To improve the quality of production or to reduce the cost
factor or avoiding accidents. Training need analysis is mainly done when a new worker
joins the company or when a new machine is placed then for the machinery handling and
maintenance. Training Analysis (sometimes called Training Needs Analysis (TNA)) is the
formal process of identifying the training gap and its related training need.

18. TRAINING ANALYSIS AS A PROCESS OFTEN COVERS:
Review of current training
Task analysis (of new or modified system)
Identification of training gap
Statement of training requirement
Assessment of training options
Cost benefit analysis of training options
Training Analysis is most often used as part of the system development process.
Due to the close tie between the design of the system and the training required, in most
cases it runs alongside the development to capture the training requirements.
The task of training can be broken down into a number of discrete components,
each addressing a different part of the overall learning process. This breakdown is as
follows:-
 Psycho-motor Skills
 Procedural Skills
 Knowledge Transfer
 Communication Skills
 Performance training.
The needs analysis is usually the first step taken to cause a change. This is mainly
because a needs analysis specifically defines the gap between the current and the desired
individual and organizational performances.

19. An in-house trainer or a consultant performs a needs analysis to collect and document
information concerning any of the following three issues :
 Performance problems
 Anticipated introduction of new system, task or technology
 A desire by the organization to benefit from a perceived opportunity
In all three situations, the starting point is a desire to effect a change. Given this, we
must know how the people who will experience change perceive it. In the absence of a
needs analysis, we may find employees resistant to change and reluctant to training.
They may be unable to transfer their newly acquired skills to their jobs because of the
organizational constraints.
A needs analysis often reveals the need for well-targeted training areas. However,
we must keep in mind that training is not always the best way to try to close a particular
gap between an organization’s goals and its actual performance. Those conducting the
needs analysis must get a clear idea of the problem, look at all possible remedies and
report on their findings to management before deciding on the best solution.
When properly done, a needs analysis is a wise investment for the organization. It
saves time, money and effort by working on the right problems. Organizations that fail to
support needs analysis make costly mistakes; they use training when another method
would have been more effective; they use too much or too little training, or they use
training but fail to follow up on it. A well-performed analysis provides the information that
can lead to solutions that focus on the areas of greatest need.
Process of conducting a training needs analysis is a systematic one based on specific
information-gathering techniques. Needs analysis proceeds in stages, with the findings of
one stage affecting and helping to shape the next one. There is no easy or short-cut
formula for carrying out this process. Each particular situation requires its own mix of
observing,probing, analyzing and deducting.
In many ways, the needs analysis is like detective work; you follow up on every lead,

20. check every piece of information and examine every alternative before drawing any solid
conclusions. Only then you can e sure of having the evidence on which to base a sound
strategy for problem solving.
A needs analysis is not a one-time event. Professional organizations administer needs
analysis at regular intervals, usually every year or two.
METHODS OF IDENTIFYING TRAINING NEEDS
Training needs will differ with the backgrounds of the employees to be trained, and their
present status in the organization. Basically, a candidate for training may come from any
one of three groups :
 NEW HIRES
 VETERAN EMPLOYEES
 TRAINEES CURRENTLY IN THE TRAINING PIPELINE ( CURRENTLY IN THE
TRAINING PROGRAM )
Consideration of the varying needs of these groups provides a frame of reference for
discussing and suggesting the methods of identifying training needs :
• NEW HIRES
Addition of new employees creates high and low peaks in placing new persons into the
training program. This problem may be solved by a program where progression is made in
different sequences. It will eliminate a jam that will occur if all phases of the program must
be taken in a definite sequence.
The new employees will normally be of somewhat different backgrounds. Being new, they
are not familiar with their new employers. As a result, the earliest phases of the training
must concentrate on company orientation. During these phases, the organi- zation,
organization policies and administrative details should be covered. It is also a suitable time

21. to acquaint the trainees with what will be expected of him, and how he will be evaluated
throughout the phase of training.
• RETAINING & UPGRADING VETERAN EMPLOYEES
The people in this category offer a real challenge to the training department. There- fore,
the number and amount of training required by this category should be carefully
considered. Often the retraining and upgrading of former employees can be very
rewarding for training instructors. At least two schools of thought exist as to how these
employees should be rekindled. There are advantages in keeping this group intact and
tailoring the program to their needs. On the other hand, this category of employees can
also make significant contribution to training if they are co-mingled with the new hires.
• PIPELINE EMPLOYEE REQUIREMENTS
A good training program will normally have participants in various phases of completion.
An awareness of completion dates and how the potential employee will be employed
should be the concern of the training staff and also the employee’s supervisor. A trainee
should have a challenge in all phases of his training. All these challenges should not be
confined to those phases where the pipeline employee is sitting in a classroom. Therefore,
it is recommended that thorough interim test-work be given to pipeline employees in
periods between formal classes. This may take the form of solidifying what he learned in
the prior phase and serve as preparation for the coming phases.
LABOUR WELFARE FACILITIES
There are several welfare facilities some are canteen, rest room recreation room,
library etc.
Some of the welfare activities undergone in the company are as follows,

22.  FIRST AID APPLIANCES
The first aid boxes of cupboard shall be distinctively marked with a red cross
on white background. First aid boxes shall contain sterilized dressing, sterilized burn
dressings, one bottle of mercurochrome solution in water, and one bottle of adhesive
plaster,sterilized eye pads, tablets of aspirin or any other analgesic. Polythene wash bottle
containing potassium permanganate crystals. These first aid facilities are provided here in
all departments.
 CANTEEN
The company has a canteen which is one of the most efficient parts of the
company. The canteen is working in all the shifts. The facilities are available to all the
employees. Each employee is given tokens monthly. The management charges only a
nominal amount for the fund. the amount is deducted from the salary of the employees.
 HOUSING FACILITIES
The company provides the facility for workers, who are from other states,here in sqafire it
has workers from Nepal, Bihar, Orissa so that they can acquire labour at exact time for
working.
 TOILETS
The toilets are built separately for each department with good water facility.
For workers it is built separately in two areas for the convenience of the worker.
 APRONS MASK AND CAPS
To safeguard the workers from the dust, company is providing aprons, masks
and caps for each worker, working in the company.

23. PAY ROLE PROCESSING
Pay role is according to the hierarchy of the organization. For the Managers and for
the staff as per the Government norms the salary will be there, for the permanent workers
the daily wages will be about 175 and for the trainees 125 excluding the other beneficial
payments and allowances.
VISSION AND MISSION
Vision for the company is growth of the people,
Mission of the company is full employment.
WORKERS PARTICIPATION IN MANAGEMENT
Workers work as a team in order to achieve the organizational goals, increase
productivity, increase quality, decrease waste etc.

24. MARKETING DEPARTMENT

25. IV.2. MARKETING DEPARTMENT
-Product profile
PRINTING OF THE FOLLOWING PRODUCTS
 MAGAZINES
 BROUCHERS
 VISITING CARDS
 ID CARDS
 WALL PAPERS
 POSTER
 PICTURES
 TEXT BOOKS
GENERAL MANAGER
Mr.D.Siva Sankaran
JUNIOR MANAGER
Mr.Laxmana Samy
The main function of the company is that to provide the best standard print material to
the companies who needs, and so by that a better quality cloth can be produced. If better
qualityprint material is produced then soon there will be a high demand and likewise there
will be external demand increased. The other main aim of the marketing department is that
if there is an order then soon without any delay the product should be reached at hands of
the customers.
 Developing marketing strategies
 Capturing marketing insights

26.  Connecting with customers
 Delivering value to customers
 Product distribution channels
Marketing strategy
According to the customer need and requirement the production takes place. And the
quality of the print material also will be highly maintained. Mainly the change of the
demand will be like the print material’s count so according to the change of the demand for
the print material, the market demanded print material will be produced.
Target achievement methods
The target is fixed only after the confirmation of the value of goods in market and if
the demand for the goods in the market is high or if any order is placed then according to
the order, the production process takes place.
Marketing product lines
The product lines of the press was marketed using the same channels and by the
same strategy. As per the orders and all received soon they will be producing the print
material as fast as they can and their by supplying to them.
Customer beneficial & satisfaction identification methods
According to the customer need and requirement the production takes place. And
the quality of the print material also will be highly maintained

27. Identification of customer expectation
Each customer will be looking for their own standards of print material so each of
them need a totally different product. So according to the customer requirement and
satisfaction they have to produce the print material and that should meet the customer
expectation.
Customer fulfillment and service
As there will be orders from various customers then soon without making any delay
they will be producing the print material and soon it will be delivered to them. As part from
the company they will be very keen about the standards of the print material and all, as per
the order the will be producing high quality print materials and that will be delivered to
them.
Customer order receive and follow up
The company will be getting different quotations and all from various companies and
all from that they will be choosing the best that will be beneficial to the company. On the
other side a major part of the orders and all will be taken by PRESS and they will be
allotting
to which customer they have to give the print materials. When the orders are received
soon the production for the order starts up and soon it will be delivered to them.
Marketing tools & techniques
A marketing strategy is an overall marketing plan designed to meet the needs and
requirements of customers. The plan should be based on clear objectives. A number of
techniques will then be employed to make sure that the marketing plan is effectively
delivered. Marketing techniques are the tools used by the marketing department. The
marketing department will set out to identify the include public relations, trade and
consumer promotions, point-of-sale materials, editorial, publicity and sales literature.
Market research enables the organization to identify the most appropriate marketing mix.

28. Customer relationship management
Customer relationship management (CRM) is a broadly recognized, widely-
Implemented strategy for managing and nurturing a company’s interactions with
customers,clients and sales prospects. It involves using technology to organize, automate,
and synchronize business processes—principally sales activities, but also those for
marketing,customer service, and technical support.The overall goals are to find.
 Attract, and win new clients,
 Nurture and retain those the company already has,
 Entice former clients back into the fold, and
 Reduce the costs of marketing and client service.
Customer relationship management denotes a company-wide business strategy
embracing all client-facing departments and even beyond. When an implementation is
effective, people, processes, and technology work in synergy to increase profitability, and
reduce operational costs.
Customer Retain Management
An effective system of communication should provide opportunities for customer
information. The customer is the ultimate object whose satisfaction and goodwill are of the
utmost importance for the success of an organization. In carrying out the sales function of
planning, the management must communicate with customers. There were times when the
customer was not the central figure. But today the customer is the kingpin and sovereign
of the market whose needs and satisfaction, and the winning of whose goodwill, is of
prime importance in these days of competitive setup. These must be communicated
promptly. It is the communication which establishes the contacts with the
customers.Customer communication helps to establish a relationship with customers who
buy and are the sources of products. The media used for advertisements can also be used
effectively to reach the customers.

29. PRODUCTION DEPARTMENT

30. Layout design
Production process

32. STAGES OF PRESS ACTIVITY
PRE-PRESS
PRESS
POST-PRESS
PACKAGING AND SHIPPING LOGISTICS
PRE- PRESS
Drum Scanners offer the best-quality scans, with high resolution, wide image density,
and large file format.
Introducing the ICG 360 Drum Scanner, from the award-winning ICG Vertical Drum
Scanner range. Its unique combination of features delivers stunning productivity and
unparalleled scan quality.
The latest in digital processing techniques allows the ICG 360 Drum Scanner to
produce sharpened CMYK separations instantaneously at drum speeds of up to 1800 rpm.
A comprehensive range of originals, including transparency, reflection copy, colour
negative and linework, can all be scanned to the highest standard.
PRESS ACTIVITY
In our printing rooms, each job is treated individually with respect to its own
character. With a top of the line printing technology combined with our legendary skills, we
deliver printing to meet your expectations and your deadlines most accurately.
By placing responsibility for everything in our hands the client can be assured of a uniform
quality and appearance in all aspects of their advertising and promotion campaign. This is
essential for reasons of corporate identity. Importantly, it also permits The Safire Industries
to offer the very lowest prices consistent with quality products and service.

33. PRESS STRENGTH
Multiple printing machines - web and sheetfed - gives us the flexibility to offer the most
cost effective and efficient printing solutions to meet all your needs. Continuous
investment in printing technology ensure that the latest techniques and effects can be
employed. The high-speed, hi-tech equipment provides you with a fast turnaround and
consistently superior quality.
PRESS FACILITIES
SHEETFED PRESSES
The sheet-fed press prints on individual sheets of paper, as opposed to continuous rolls of
paper used on web presses. A sheet-fed press may consist of multiple print units that each
print a different color of ink. Sheet-fed presses come in different sizes.
PERFECTORS
A flatbed press for printing both sides of a sheet in one operation
PRINTING MACHINES
Mitsubishi Diamond Series 4 Color CPC 5 Nos.
Heidleberg Speed Master CP Tronic 4
2 Nos.
Colour
Heidlebreg Speed Master 2 Colour 4 Nos.
Roland Rekord 2 Colour 1 No.
Roland Rekord Single Colour 1 No.
Planeta Super Variant CPC 4 Color 1 No.
Planeta Super Variant 2 Colour 2 Nos.

34. POST PRESS ACTICITY
The various post press activity are as follows
 BINDING
 LAMINATION
 UV COATING
 CUTTING
 SCORING
 DYEMAKING
 EMBOSSING
 FOIL PRINTING
 PAPER FOLDING
 CREASING

35. BINDING
The Safire Industries has an extensive array of automated binderies dedicated to
provide quality binding services to meet the exacting demands of our customers.
Adhesive binding, side binding, and saddle binding are the most common binding
methods. However, the binding style you choose depends on both the intended purpose of
the document and your budget.
Binding Facilities
Periodical/Journal Binding
Hardcover and Edition Binding
Perfect Binding (paperback)
Saddle Stitch and Loop Stitch
Library Binding
Leather Binding
Sewing
Wire-o Binding and Spiral Binding

36. Slipcases
LAMINATION
We use our high quality Spot Lamination machines to enhance and product your
valuable work. We also offer a soft spot lamination service that is ideal for Invitation,
Catalogue & Brouchures.
Lamination is to shine the final job and we have in-house lamination facility & we have
added U.V coating machine manufactured in Germany.
Lamination - applying a layer of plastic film to one or two sides of a printed sheet.
Polypropylene (OPP) is the most widely used film laminating material in the world. Its
physical properties make it easy to work with in a variety of applications. OPP provides a
high degree of gloss and excellent clarity.
Polyester (sometimes referred to as "Mylar, which is a trade name of DuPont) is another
popular choice. Polyester (PET) is somewhat more durable and scuff resistant than

37. polypropylene so it's often the choice when ultimate in protection is required. This added
durability tranlates into a higher price for PET over OPP.
Nylon, a relatively new addition to the family of available film substrates, is the basis for
NON-CURLING film lamination products. Ideal for perfect bound covers or other
applications where curl can not be tolerated, the "memory" of nylon film simply doesn't
allow curl to occur, even in the most humid environments.
FILM LAMINATION (WET & DRY)
Matte & Gloss OPP Film
Matte, Gloss & Satin Polyester Film
Glueable & Stampable Film
Linen Texture Film
Matte & Gloss Lay Flat Film (Nylon)
Matte & Gloss Rigid Film (3, 5, 10 Mil)

38. UV COATING
Manual Full Coater Machines
APL RC-30 is a manual fed coater for duplex boards and thick paper above 250 GSM. it
coats u.v varnish or any other lacquer very smoothly. it is very useful for any surface i.e
paper, board, plastic profiles, wood, bamboos, metal or glass. this machine is available in
various sizes. The main advantage of this coater is that it gives uniform coating and is
noiseless. it is also good for heart seal lacquer.
We have developed air knife system on this coater for lacquering on thin paper also. It can
take from 120 gsm to above. This operates with the inbuilt sensor and required a 5 HP air
compressor to run this device. This coater is available in various size starting from 12‖ to
70‖. This coater is with in feed belts and delivery belts.
Features
Hand feed roller coating uv varnish machine for
various jobs
Ie. art paper, duplex board, PVC profile, wood
&.metal sheet.

39. Can we use gumming and plain varnish.
Quick and easy make ready.
Finished and hard chrome plated balanced
cylinder.
Imported rubber for uniform coating.
Varnish thickness can be change.
Pump for circulating the varnish.
CUTTING
The Safire Industries has an impeccable track record for keeping a track of cutting-
edge technology.
Features: Get the cutting edge technology work for you with Proteck's new PC
series program cutters, with first time features never seen before.

40. Advanced Cutting machine
Programmable clamp force and cutting
speed
Computer programmable cutting
parameters
Maximum safety
CE conforming models
Variable cutting speed by knife velocity control: Choose the optimal cutting speed for
different materials to realise the best edge finish. For ultra fine control vary the speed for
different program steps and realise consistent sizing in labels. Optimum cutting speed
improves the edge finish and reduces fluff.
Variable clamp pressure: Apply the optimum clamping pressure for different materials.
Program different clamp pressures for different steps to enhance cutting accuracy
Safety: Infra - red light barriers, two hand switches, knife lock, force limiting relief valves,
heavy machine construction - all of which add up to extreme safety for man and machine

41. SCORING
Paper perforators are used to put tiny holes, in a straight line, down a sheet of paper. The
spacing of the perforated paper can be adjusted on some machines by changing out the
perforating wheel. This allows the perforations per inch to be adjusted. The more
perforations per inch, the easier it is to tear out the paper. Perforators are commonly used
for creating coupons, ads, mailers and more.
Paper scorers are used to put a crease down a sheet of paper. Scoring machines are
commonly used to create cards, table tents, tent-style business cards, mailers, occasion
cards, tickets and more. It is also used in helping to fold paper. We have a low-price
guarantee on all paper scoring and perforating equipment.
Scoring: Puts Scoring lines or perforations across sheets.A score is a crease made in a
sheet of heavy weight or cover paper prior to folding to eliminate cracking and to facilitate
clean, straight folds. (see below)

42. EMBOSSING
When on press, look for sharp, well-defined edges. Hold up the paper to the light to check
for pinholes and ruptures. Be sure there are no "halos" or shadows around the emboss
USE: It's widely used in embossing many kinds of paper, such as wall calendars, desk
calendars, covers of books, lucky envelopes, invitation cards, ...
Embossing (or debossing) works best with soft, uncoated, cover stocks
A blind emboss will be more pronounced than a printed emboss.

43. FOIL PRINTING
Foil enhances the emboss effect but you cannot emboss as deeply into foil as paper.
Foils handle differently than ink and may require adjustments to the font style or size.
If a foiled piece will be used for laser printing, testing is recommended to make sure the
foil will not bubble or peel.
Steel rule dies are used to cut out fairly simple shapes. Intricate shapes may require a
laser cut.

44. PAPER FOLDING
Carton Folding and Pasting Machine is a folding cum gluing machine for the manufacture
of cartons in packaging of pharmaceuticals products, food stuff, detergents and many
other products.
High versatile, dependable and capable of making large range of carton, with tuck in type
or automatic lock bottoms
Features
Latest PLC, providing flexible control
Operator friendly double sheet detector
Automatic pile height-regulating system
Photo sensors for pile height control and sheet
transport
Servo controlled folding knives
Multi functional slitter shafts
Sheet jam detector
Movable chute delivery

45. CREASING
A perfect "move up" machine from one our other table top manual or electric models. A full
range of creasing machines; from table top manual to high speed extra large; allow you to
grow your needs.
Features include
A manual feeder which allows feeding of up to
4,000 creases per hour in stream feed mode
Up to 9 programs of 9 creases per pass of each
sheet
Dial in electronic controls for setting the crease
position
Very simple adjustment of the crease position
Utilizes a creasing rule and matrix system
Reversable blades for inverse creasing

46. Includes Perforating as a standard feature
Price shown includes mobile base cabinet
Scheduling
Production department functions around 9.00 AM TO 7.00 PM constitutes of 10 hours
including 1 hour break.
Inventory management
The main inventories in the company were Paper, pigment, plate, ink .There is a chance of
damages when stored for a long period so they are carefully stored .
Material requirement planning [MRP]
As per their strategy they had a steady demand for materials so they stored the
materials.They have introduced new machines and all so the work goes more faster than
earlier so according to that they have ordered and stocked more cotton for the production.
They will collect and store cotton for an advance of one month’s production.
Research & development R&D Department looks after a specific unit and develops new
idea to attain advantage in the area of that unit. R&D department is under the control of
top management itself. Technical development wing of R&D studies about the new
technologies and update the current technology with most sophisticated technology with
take into consideration of the requirements.
At present new and most modern machines are replaced for the old ones.
Mainly the modern machines are from Germany and Lakshmi Presss Coimbatore. Product

47. development wing of R&D studies about the market and what are all the ways to improve
the products. The will be thoroughly looking for the demand of the print material under
what quality at
present they are producing 60count quality print material so as per the customers
requirement the
count of the print material will be changed in order to meet the demand.
Total quality management tools, polices
 Supply in time
 Cost effectiveness
 Adapting changes as required to compete in the customer driven market.
 entoring employees at all levels in reviewing quality and productivity
related objectives for continual improvement and sustainable growth.
Quality circles
For the quality circle there is a team where they will be monitoring the quality of the
print material.
The team are
 Maintenance in charge person
 Quality in charge person
 One person from each departments
They will be constantly monitoring and if there is any sort of fault for the quality then
immediate action will be taken quickly.

48. Auditing & Inspection
There are mainly two types of auditing they are internal auditing and statutory
auditing. The internal auditor audits the accounts, resources and human resource etc.
They will be auditing everything on daily basis. Statutory auditing takes quarterly. There
will be through inspection of the machines and all if there is any problem then suddenly the
adequate measure will be taken and so by that the production continues without any halt.
Avoidance of accidents
Workers in the production department has prone to moving machines has a great risk
of accidents. The workers had given training to handle the machines with safety and to
reduce the accidents. The workers have to wear aprons and masks and shoes as well so
by this they avoid accidents. Accident is the son of carelessness, so care should be taken
from the workers level to avoid the accidents.
Safety measure
The administration very much takes care about the safety of the workers. Fire and safety
measures
 Machinery safety
 Machinery guards
 Safety alarms etc
The press provides necessary numbers fire-buckets, fire-extinguishers are all placed in
each processing areas. There is an automatic switching system for machines to protect
the workers from the electronic shock hazard. This will automatically switched to off state
when will any short circuit occurs. As a safety for the employees aprons and masks are
also given to them. Apart from all these sufficient notices for safety are displayed in
convenient places in the factory.

49. Machinery maintenance
Every half an hour interval the workers will be inspecting the machines and they will
be cleaning the waste material which are stuck on to the machines and all. As part of
preventive maintenance they will be putting oil and grease for the machines. There will be
also inspection of the wear and tear parts of the machines as well.
Quality policies
According to the market demand the print materials quality also will be changed at present
the print material should have 60 count and C.S.P 2400 above. So according to the clients
order the quality of the print material also will be changed The main quality policies are
supply in time, cost effectiveness, adapting changes as required to compete in the
customer driven market, mentoring employees at all levels in reviewing and productivity
related objectives for continual improvement and sustainable growth.

50. SYSTEMS DEPARTMENT
IV.5. SYSTEMS DEPRTMENT
Artificial intelligence is necessary for development of mankind. Today, the term
information technology has ballooned to encompass many aspects of computing and
technology, and the term is more recognizable than ever before. The information
technology umbrella can be quite large, covering many fields. IT professionals perform a
variety of duties that range from installing applications to designing complex computer
networks and information databases.
-Duties that officials perform in it department include:

51. Data management, Computer networking, Computer engineering, Database systems
design, Software design, Management of information systems, Systems management or
System administration.
-OBJECTIVES
1. Ensure the protection and security of data.
2. Minimize duplication of effort, services and resources.
3. Eliminate inefficient and costly redundancies.
4. Eliminate non-compatible standards and architectures.
5. Identify obstacles for departments wanting to move computing operations to the
Division of Information Technology and solve it immediately.
-Software configuration
 ESSL[enterprise Software Solutions Lab
 Microsoft office
 Tally-9
PhotoShop 11
Corldraw 11
ESSL is used to assist the attendance system. Personal Attendance Monitoring System
(PAMS) is the most modern technology to record the attendance of the employees within
the organizations. Biometric finger initialization technology is adopted by the cotton presss.

52. Hardware Specification
 eSSL-manufactured Hardware
 Attendance Device

53.  Access Control Device
 Biometric Option - Fingerprint
 Card Option - Proximity/MIFARE/HID
 Sensor Type: Optical or Silicon Sensor
 User Capacity– 1500-8000 (if only Fingerprint punch)
 User Capacity– 60,000 (if Fingerprint punch Card)
 Transaction Storage - 30,000– 100,000
 Display– TFT or LCD
 Verification Time– 1 to 2 Second
 Connection Options
 Serial
 Ethernet
 Wireless Ethernet
 GPRS
 Intranet
 Internet

54. Benefits
Reduce the time required to schedule employees
Do away with timecard preparation, collection, filling and storage
Significantly cut down on payroll processing time
Eliminate unauthorized hours
Eliminate the need to calculate vacation, sick or compensation time accruals
Identify and eliminate time abuses (break, meal, buddy punching, etc.)
Be more productive, efficient and profitable
Restrict unnecessary overtime and other exceptions
Altogether eliminate the need to calculate time cards
Improves employee productivity
Microsoft office is used for other office related activities.
Tally-9 software is used for keeping the accounts and all
All the accounts are computerized, when we switch over to computerized accounting
for first time. We should create all ledgers and enter opening balance and classify at
thisstage. Just enter all the transaction in vouchers, click the journalisation, posting to
ledger,
preparation to trail balance, financial statement etc, is done by the computer. The
software
tally 9 version is used by the company.

55. Hardware
 Processor: Intel Pentium 4 and above
 RAM memory: 4GB
 Hard Disk: 320GB
 Processor speed: 3.2 Ghz
 Monitors: HCL 17‖
 All accessories are of by HCL
System analysis & design
System analysis and designing was done by DGM of each units according to the
requirements of each user.
Each user was given a user name and password to protect the computer and all system
from usage of unauthorized persons.
System maintenance
System maintenance was done by Annual Maintenance Contract (AMC). Private
parties are appointed on contract basis for the maintenance of the system, routers, and all
related accessories.
Usually the contract was given to zenith, HCL, eSSL etc. Maintenance is of two
ways; without system replacement and with system replacement. Without system
replacement is done by internally and with system replacement is done by externally.

56. Features of system
The systems is protected from the attack of viruses using advanced antivirus program. All
systems are interconnected with each other by a server. So it is very easy for the office
staffs and all for entering the data and all.
Pro & cons of the system
Systems has more advantages compared with the disadvantages, the system help to
complete the work in stipulated time with precision. Because of the server all the
computers are inter-connected and so by this the staffs don’t want to rush out from office
to office or by system to systems. The only disadvantages is that it is machine and there is
a chance of problems which result in the loss of data
ADVANTAGES
 Work in stipulated time with precision.
 All the computers are inter-connected
 The staffs don’t want to rush out from office to office or by system to systems.
DISADVANTAGES
 It is machine
 There is a chance of problems which result in the loss of data.

57.  Virus attacks will destroy datas
 Hacking of datas of the company
Identification of error
Every week there will be the inspection team who will be there for finding out the
errors of the system. If there has been any error occurred then soon they will be taking the
necessary actions to overcome the error.
Error handling methods
If there has been any virus threat or like that, then soon they will scan the system and
remove the virus from the system.
Database administration
Tally9, Microsoft Access are the two databases which is used in the company. The
administrator has the privilege to edit and handle the data in the database.

58. PURCHASE DEPARTMENT

59. The safire industries one of the leading industry in printing, the purchase department
works more efficiently in the firm, the purchase department comprises of the following
people.
Manager
Clerk
Worker
2. Raw material
e. Ink
f. Paper
g. Pigment
h. Plate
PROCUREMENT OF RAW MATERIALS
1. PAPER
The major procurement of the paper is from paper mills, the dealing is directly done
by the firm no intermediaries or agents, the paper’s are mostly bought from the
following mills
WEST COAST PAPER MILL
HUMBLEY PAPER MILL
SESHAY PAPER MILL
An average of 10 tones of papers are ordered per month and they are made to
stock and during peak seasons the orders are nearly 15 to 20 tones
2. INK

60. Ink, another source of raw material which is made in the firm itself by means of
pigment which is locally available in the town and for quality products the ink is
mainly imported from the countries like Germany, and from DIC ltd
Nearly 1500 kg of ink is ordered per month
3. PLATE
The very essential source of printing through which the images are transferred
from the system to paper.
There are nearly three types of plate namely
WAIPON PLATE
THERMAL PLATE (NOT REUSABLE)
PSP PLATE
The plates are mainly brought from TECHNOVA IMAGING SYSTEM PVT LTD.
The management will take orders for the raw Printing and likewise the production
takes. The major contribution of printing where from Andra Pradesh, TamilNadu,
and Karnataka etc