This document discusses digital printing and graphic design. It provides an overview of the printing industry and how digital printing has advanced the industry. Specifically, it discusses how digital printers from companies like Xerox, HP, and Kodak have revolutionized digital printing services. It also provides details on four color printing and bindery printing processes. Finally, it discusses how graphic design is used in print to communicate messages visually through images, typography, and page layout.

1. Digital Printing and Graphic DesignWe BelieveWe have SolutionsAnd Products you Need!Presented by: Patti MazzaraPrinting To Mailwww.PrintingToMail.com952-285-4319

2. Originally printing was something reserved for photographs and books. However, the printing industry has become a multimillion dollar business. In fact, there are thousands of printing companies that make their revenue solely from creating printed products. In fact, nowadays companies require commercial printers to produce letterhead, nameplates, invitations, flyers, training materials, banners, and many other products for business use. In fact, each year over 45 trillion pages are printed across the globe.

3. Development in the Printing Industry with Digital PrintingIn the printing industry digital printing services have begun to gain ground.

4. About 9% of all printing done is done through the use of digital printing services.

5. Some of the most recognizable names in the printing industry are dedicated to forwarding the digital printing industry.

6. Xerox, HP, and Kodak are just a few of the companies dedicated towards improving digital printing services and technology. Much of this dedication has been in the area of digital printersXerox has developed the iGen3HP has created the Indigo Digital Press printer series and the Info Print 5000Kodak has their own digital printer with the Nexpress. It is top quality printers like these that are revolutionizing the digital printing services that commercial printers are able to offer you.

7. The biggest advantage in digital printers have brought about is the fact that it can receive an electronic file from a computer which is instantly turned into a printable template.

8. In printing photographs, previously you had to have a photograph developed with costly and dangerous chemicals today it is easy to simply upload them to the computer.

9. Plus, you are able to easily edit your photographs to get precisely the image that you are looking for.Development in the Printing Industry with Digital Printing

10. A Look Back at the Printing PressThe printing press was originally created in 1440 when Johannes Gutenberg assembled the first printing presses for the Holy Roman Empire.

11. Gutenberg drew his ideas from screw presses which were the presses that they used to create reproduction.

12. Though Gutenberg was a goldsmith by trade he developed an entirely new printing system that adapted the current technology into the technology that we know today.

13. He created a hand mould that had not been seen before which allowed for printers to create perfect copies in a very short period of time.

14. It is really the fact that Gutenberg created a way to make the printing industry profitable that truly revolutionized the industry.What is a Printing Press?A printing press is a machine designed to apply ink to another surface.

15. For example, the printing press takes an inked surface, originally a printing plate, and presses it against the desired print surface which is generally paper.

16. When the printing press does this it effectively transfers the image or text onto the desired surface.Advances in the Printing PressDigital components are being integrated to make the commercial printing presses available to consumers even faster and more affordable for you.

17. It is these technological advances that have made today's printing presses more accurate, more consistent, and more energy efficient.

18. Some of the advances in the printing press technology are four color printing and bindery printingFour Color PrintingIn marketing materials color is key.In fact, it is the colors that first seem to draw consumers to the products and materials that you are advertising.

19. That is part of the reason that four color printing has become such a staple in the commercial printing industry.What is Four Color Printing?Four color printing is simply the process of reproducing an image in full color. This means that you can duplicate photographs, full color logos, or anything else that you might need in any color that you are looking for. How does Four Color Printing work?Four color printing uses four different inks to create the colors that you are looking for.